Hootsuite
OCTOBER 27, 2021
Getting verified on Facebook can be a daunting process, but you don’t have to go into it blind. These tips on how to verify a Facebook Business Page, personal Page, or profile will help you put your best foot forward when you apply for that blue verification badge. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.
Neil Patel
OCTOBER 27, 2021
Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?
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Content Marketing Institute
OCTOBER 29, 2021
A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading → The post Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute.
Marketing Insider Group
OCTOBER 25, 2021
As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hootsuite
OCTOBER 25, 2021
There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.). Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.
Search Engine Journal
OCTOBER 29, 2021
There are SEO myths that experts have debunked over and over again. Read about 26 common ones that still persist here. The post How to Spot SEO Myths: 26 Common SEO Myths, Debunked appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
OCTOBER 27, 2021
At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and ideas while listening to others equally. Conversations are key to relationship development—and in the B2B world, they fuel business and the exchange of crucial information. But not everyone in business development or sales can be 100% available to every existing or potential customer seeking answers, insight, and support at any given moment.
Hootsuite
OCTOBER 26, 2021
As the second most visited domain in the world, it’s no surprise creators flock to YouTube. With 2 billion monthly active users , YouTube is only beaten in popularity by its parent company Google. And the global video sharing site promises fame, fun and quite a lot of money to anyone who makes it as a successful YouTuber. But what is a YouTuber, how much does a good one earn and how can you become one?
Search Engine Journal
OCTOBER 25, 2021
Google's John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood The post Google Offers a Definition of Quality Content appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 28, 2021
B2B buyers want to control their journey. That means the future of sales-enablement and demand gen content lies in self-service. Try these ideas from Ardath Albee and Marcus Sheridan to develop truly buyer-led content experiences. Continue reading → The post Why the Future of Demand Gen Lies in Self-Service Content Experiences appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
OCTOBER 25, 2021
Think email is an outdated way to communicate with customers? Think again! In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Developing great content for email marketing is one of the most effective ways you can encourage organic sharing and increase your brand visibility.
Martech
OCTOBER 28, 2021
Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. Remember going to conferences? Sharing your knowledge, seeing your friends, going out after sessions and building a community? Can you tell I’m jonesing to get back to a show?
Search Engine Journal
OCTOBER 26, 2021
Getting on the Instagram Explore page takes more than simply completing a checklist. Here's how it works and how to optimize content for it. The post Instagram: How To Get On The Explore Page appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 27, 2021
What happens when an audience falls in love with your content series – and then the series gets canceled? HBO and HBO Max’s senior vice president of multicultural marketing takes you behind the scenes of the content experiences that help them keep audience's engaged even when their favorite programming ends. Continue reading → The post How’d You Make That Flipping Awesome Content for HBO?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
OCTOBER 28, 2021
The role of social media has evolved dramatically since the days of MySpace. From connecting with friends to making new ones, and increasing brand awareness to offering rapid customer support, the utility of these platforms is as boundless as our creativity. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales.
Martech
OCTOBER 26, 2021
Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. But they’re also causing marketing teams to shift away from strategies centered on third-party data. “The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google C
Search Engine Journal
OCTOBER 23, 2021
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it's so popular? Here's some data. The post Why Is TikTok So Popular? appeared first on Search Engine Journal.
Content Marketing Institute
OCTOBER 25, 2021
The right content publishing process helps you guide your content down the field and over the publication line so audiences can consume it. Try these tips (honed over seven years of weekday publishing) to set up or improve yours. Continue reading → The post How To Set Up a Publishing Process That Gets Content Into the Game appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sprout Social
OCTOBER 26, 2021
Recruiting has changed drastically in the past decade. Businesses must rapidly grow their workforce in an increasingly competitive landscape. In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates has turned on its head.
Neil Patel
OCTOBER 25, 2021
Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue. Let’s get started! 1. HubSpot. Are you seeking a sales platform to handle all the needs of your sales process?
Search Engine Journal
OCTOBER 26, 2021
Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021. The post 10 News SEO Tips from The New York Times’ Christine Liang appeared first on Search Engine Journal.
Litmus
OCTOBER 27, 2021
It’s now been almost two years since COVID-19, and a lot has changed. To find out how brands have been rolling with the punches, we surveyed nearly 400 marketing professionals about what’s driving their email strategies. The result? Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sprout Social
OCTOBER 25, 2021
It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. One small library on a remote Scottish island—population 22,000—consistently proves otherwise. Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world.
Martech
OCTOBER 26, 2021
“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Many of these digital wins don’t come easy though. In Mankowski’s experience, he sees that innovation often comes slower than expected.
Search Engine Journal
OCTOBER 26, 2021
Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns. The post Optimize Smart Shopping Campaigns: 4 Examples of Data-Driven Insights appeared first on Search Engine Journal.
Duct Tape Marketing
OCTOBER 28, 2021
How Small Business Owners And Entrepreneurs Can Succeed written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Barry McCarthy. In this episode of the Duct Tape Marketing Podcast , I interview Barry C. McCarthy. Barry was named President and CEO of Deluxe Corporation in November 2018 and is a member of its board of directors.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Litmus
OCTOBER 27, 2021
Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Day 1 just came to a close and we are buzzing with all the tips, tactics, and learnings. Couldn’t make it? We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Shift your mindset before putting agile marketing into practice.
Martech
OCTOBER 28, 2021
“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. “That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.” Not all customers have the same level of intent when they enter your business sales funnel.
Search Engine Journal
OCTOBER 27, 2021
Are you ready for the holidays? Get some final, last-minute SEO and SEM strategies in place to make the most of the 2021 holiday season. The post 5 Holiday Internet Marketing Tactics to Start Right Now appeared first on Search Engine Journal.
Duct Tape Marketing
OCTOBER 27, 2021
Intention Plus Mechanism Equals Results written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here !
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