Businesses Grow
OCTOBER 16, 2023
This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. Most lists put them in an elite category that includes Apple and Coca-Cola. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Is this something you could achieve?
yorCMO
OCTOBER 16, 2023
Your marketing team is vital for your business success. Explore best practices on how to properly compensate and incentivize them. The post How to Compensate Your Marketing Team for Maximum Performance appeared first on yorCMO.
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Sprout Social
OCTOBER 16, 2023
Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.
Martech
OCTOBER 16, 2023
We email marketers are always searching for easier ways to do our jobs. We don’t want to skimp on quality, but we have had to learn how to do a lot with a little because we’re chronically understaffed and underfunded. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
OCTOBER 17, 2023
Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. More businesses are recognizing the value of affiliate programs as a cost-effective way to increase brand exposure, generate leads and drive sales.
Content Marketing Institute
OCTOBER 17, 2023
As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that. Just remember to craft a strategy for the content regardless of the channel. As social media becomes less social and more media, you can still capitalize on the human desire to socialize. Events offer one way to do that.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Exposure Ninja
OCTOBER 16, 2023
Typing “what are the fundamentals of marketing” into Google brings you a confusing list of results. Some results mention the four Ps of marketing, some the seven Ps and others the seven Cs — so which is it? All these concepts and frameworks are here to help you understand marketing from a much wider view. Having these fundamentals in place will help you throughout your marketing campaigns by giving you a foundation to work on.
CMO Network
OCTOBER 15, 2023
To learn more about how AI is impacting marketing, I talked with Ryan Coyne, CEO of Starboard, who has particularly rich insight on customization and marketing.
Aspiration Marketing
OCTOBER 19, 2023
In the fast-paced world of email marketing, achieving successful email deliverability is paramount. It's not just about composing compelling messages; it's about ensuring they land in your recipient's inboxes. To help you make the most of your email marketing efforts, we'll dive into the fundamentals of email deliverability and its core components: DMARC, DKIM, and SPF.
Social Media Examiner
OCTOBER 19, 2023
Do you want to diversify your ads beyond social platforms? Wondering how to get started with Google Search Ads? In this article, you’ll discover how to target the right prospects with Google Search Ads. Why Should Marketers Pay Attention to Google Search Ads? Many marketers focus heavily on social media ads. However, including search ads […] The post How to Target With Google Search Ads appeared first on Social Media Examiner.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Buffer Marketing
OCTOBER 18, 2023
Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? (Love you, Lo-Fi filter.) Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months.
Search Engine Land
OCTOBER 19, 2023
Google has confirmed that the October 2023 Core Update – the third core update this year – has completed rolling out. The update started on October 5, 2023, a day after the October 2023 spam update was released, and completed 14 days later on October 19, 2023. Lots of volatility. This update, like most previous core updates, felt big in terms of the number of sites that saw ranking volatility and the complaints from SEOs I spotted over the rollout.
Aspiration Marketing
OCTOBER 18, 2023
As we navigate the path toward an all-encompassing digital sphere, web accessibility tools take center stage. These tools aren't just buzzwords; they're practical companions that bridge the gap between theory and real-world implementation. Get ready to uncover how these tools become your partners, translating accessibility concepts into concrete actions.
Social Media Examiner
OCTOBER 17, 2023
Are you up to date on changes from Instagram? Wondering which Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Private Sharing Features In July 2023, Instagram CEO Adam Mosseri explained that the reason we are seeing less content from friends in […] The post Instagram Updates: Changes That Affect Marketers appeared first on Social Media Examiner.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
OCTOBER 18, 2023
B2B marketers reveal their most common challenges, what they’re really using AI to do, whether their leaders understand their work, and where they'll spend their budget. Find the answers in the CMI's latest research report.
Sprout Social
OCTOBER 18, 2023
Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it.
Aspiration Marketing
OCTOBER 17, 2023
A HubSpot Marketing Hub Implementation can be a transformative journey for your business, catapulting your marketing efforts to new heights of efficiency and effectiveness. This guide will walk you through the essential steps and ensure a seamless integration of HubSpot Marketing Hub into your operations.
Search Engine Land
OCTOBER 16, 2023
Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your campaigns are accurately tracked and optimized.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Hubspot Marketing
OCTOBER 20, 2023
I love a good pun. Okay, who am I kidding? I’m a big fan of the bad ones, too. Halloween is the perfect holiday for marketers to get creative and let that punny side shine. That’s why I’ve taken it u-PUN myself to create this PUN-believable list of puns to use in your marketing campaigns this spooky season. The Ultimate List of Halloween Puns for Marketers In each of the categories below, I’ve selected my favorite marketing halloween puns from 2023 and included some additional ideas for inspirat
Sprout Social
OCTOBER 19, 2023
As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges.
Aspiration Marketing
OCTOBER 14, 2023
Are you looking to attract more Social Media followers? From a broader perspective, your content can be seen as a means of expressing yourself or providing valuable information to others. Your brand is perceived as centered around self-promotion or offering support to others. To achieve long-term success, it is crucial to position yourself as a valuable source of information for the community.
Search Engine Land
OCTOBER 19, 2023
Search, as we know it, has been irrevocably changed by generative AI. The rapid improvements in Google’s Search Generative Experience (SGE) and Sundar Pichai’s recent proclamations about its future suggest it’s here to stay. The dramatic change in how information is considered and surfaced threatens how the search channel (both paid and organic) performs and all businesses that monetize their content.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Hubspot Marketing
OCTOBER 18, 2023
She looks like Kendall Jenner and sounds like Kendall Jenner, but is introducing herself on Instagram as Billie. Who is she? Billie is an AI-powered bot managed by Meta using Jenner’s likeness. Meta has rolled out a group of bots played by familiar celebrity faces including Paris Hilton, Tom Brady, and Snoop Dogg. Image Source Each bot has its own niche, specializing in specific topics for conversation.
Buffer Marketing
OCTOBER 16, 2023
Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. However, because anyone can become a creator, there’s also more noise than ever for your potential audience to cut through. So, while it’s great (and ideal) to build a platform off your personality, it’s not the most realistic method.
Aspiration Marketing
OCTOBER 20, 2023
LinkedIn continues to be the number one platform for Social Media for B2B networking, offering profile numerous configuration elements that are often criminally underutilized. We are sharing some core areas to focus on when establishing a great profile to help you boost your brand on LinkedIn.
Search Engine Land
OCTOBER 20, 2023
Google has confirmed that the December 2022 link spam update is now finished rolling out. The update took 15 days and 12 hours to roll out, starting on October 4, 2023, and ending on October 10, 2023. Google has posted it was completed today, October 10. What was this spam update. Google said the October 2023 spam update “aims to clean up several types of spam that our community members reported in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
OCTOBER 18, 2023
Would you like to attract the kind of passionate fanbase that the cable news networks have? Then, you should work with your marketing team on adding more journalistic content to your mix. Buyers are turning away from salesy ads and overtly promotional media and gravitating toward content that is educational and informative. For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content.
Buffer Marketing
OCTOBER 17, 2023
Most weeks, I stare blankly at my LinkedIn channel, wondering what on earth I should post. It's hard. Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But there’s a secret you need to know if you want to get the most out of it: adding the right prompts.
Martech
OCTOBER 19, 2023
While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report.
Search Engine Land
OCTOBER 18, 2023
Quantity and quality are often diametrically opposed. Increase the former, the latter drops like a rock. Try to bring it back up, and pretty soon, you’re back where you started; lowering quantity back down to bring them into balance. But here’s the thing. It doesn’t have to be this way. In a world of endless competition, incredibly savvy competitors, AI, and zero-click SERPs, you simply can’t afford not to scale both quality and quantity at the same exact time.
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