Aspiration Marketing
MARCH 25, 2024
Effective communication is paramount for marketing managers to succeed in today's competitive business landscape. Whether it's conveying brand messages to target audiences, collaborating with internal teams, or fostering relationships with external stakeholders, communication skills are essential for driving marketing initiatives forward. Want to upgrade your communication skills?
Social Media Examiner
MARCH 27, 2024
Are fixed costs threatening your profit margins? Do you need better financial planning practices to weather economic fluctuations that affect your agency? In this article, you’ll learn key strategies for managing finances through unpredictable conditions. Why Are Fixed Costs a Major Threat to the Sustainability of an Agency? Digital marketing agencies are no strangers to […] The post Eliminate Fixed Costs: Financial Tips for Marketing Agencies appeared first on Social Media Examiner.
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Marketing Insider Group
MARCH 25, 2024
Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you’re playing to win. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. It’s about using that data to outsmart the competition and capture your audience’s attention.
Martech
MARCH 26, 2024
The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Once perceived primarily as technical support, martech teams are now central figures in strategic decision-making. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
MARCH 28, 2024
Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing. If you tackle it the right way, you can forever enhance your brand’s storytelling.
Search Engine Land
MARCH 27, 2024
This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Businesses Grow
MARCH 25, 2024
Unable to sleep one night, I mindlessly scrolled Instagram. The platform’s algorithm learned I love nature and served up the most mesmerizing video of butterflies in a rainforest. The vibrancy and patterns of the wings seemed surreal. And I wondered … is it real? This will be the number one question facing markers, beginning right now. The future of misinformation and deep fakes we’ve been dreading is here.
Businesses Grow
MARCH 27, 2024
All over the web, I’m reading accounts about the ineffectiveness of purpose-driven marketing. Have marketers ruined everything again? The story goes like this: Companies make claims of civil service, altruism, and environmental goodness and then don’t follow up with actions. Bad actors have been in the news so much many people — especially young people — don’t trust any corporate claims any more.
Martech
MARCH 25, 2024
For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. That’s according to the just-released 2024 Martech Salary and Career Survey. Another very unfortunate finding: The median salary of women below the C-suite level is 35% less than what men earn. The last year saw many different economic trends, some at odds with each other.
Aspiration Marketing
MARCH 27, 2024
Your potential customer has made it past the awareness stage and is now considering your business as a solution: this is the consideration stage of the buyer's journey. You must ace your consideration stage content to keep this individual's interest and move them to the final stage. Let's dive into what that entails.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Social Media Examiner
MARCH 28, 2024
Want your product or service to stand out in a crowded marketplace? Looking for a compelling way to position your brand? In this article, we’ll explore how to use benefits and outcomes to differentiate your business. Why Are Brand Benefits Important to Marketers? In today's competitive business landscape, companies must deeply understand their target customers […] The post How to Use Benefits as a Competitive Advantage appeared first on Social Media Examiner.
Buffer Marketing
MARCH 28, 2024
Witnessing a crisis unfold on social media can often feel like observing a storm from the comfort of your home; there’s a profound sense of relief in being safe indoors, yet it’s hard not to feel concerned for those who aren’t, hoping they are well-prepared. While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks.
Martech
MARCH 28, 2024
Is your marketing team tired of hearing about AI? To some extent, we all are. It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. It’s coming from every direction. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town.
Aspiration Marketing
MARCH 26, 2024
Tired of your website being a one-trick pony, only speaking your native tongue? Imagine a digital storefront that seamlessly switches languages, captivating French customers in Quebec, wooing Spanish speakers in the South, and welcoming Asian audiences - all while growing your traffic by a staggering 47%. This isn't a fantasy; it's the power of a multilingual website.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Social Media Examiner
MARCH 26, 2024
Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Content Collaborative Articles LinkedIn has introduced several new features to further enhance the collaborative article experience.
Content Marketing Institute
MARCH 27, 2024
Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.
Martech
MARCH 27, 2024
Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor.
Aspiration Marketing
MARCH 28, 2024
Hitting the gym? Commuting to work? No time to stare at a screen? The rise of podcasts and audiobooks proves that people crave content they can consume on the move. But what if your blog posts could transform into engaging audio experiences, too? Now it can!
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Hootsuite
MARCH 27, 2024
The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads.
Buffer Marketing
MARCH 27, 2024
In our article on the best type of content to post per platform , we discovered something interesting: LinkedIn carousels get the third highest engagement after videos and images. Perhaps more interestingly, we also discovered that LinkedIn is the social media channel where we saw the smallest difference between the various media types. For example, video posts only ranked 0.1 percent higher than photo posts, and photo posts were only 0.4 percent higher than PDF carousels.
Martech
MARCH 29, 2024
You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.
Sprout Social
MARCH 28, 2024
With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Animalz blog
MARCH 28, 2024
We love to invite content marketing pioneers to share the innovative strategies they’re using to drive results. In this guest post, Mark Rogers, Director of Content Marketing at Freshpaint and former Director of Strategy at Animalz, shares his framework for using a central idea to tie together all content efforts. If there’s one thing I’ve learned in my years as a content marketer, it’s that simplicity wins.
Buffer Marketing
MARCH 26, 2024
Picture this: the perfect idea for a TikTok, Instagram Reel, or YouTube Short strikes. It’s a simple, thought-provoking quote or statement in line with the text-over-simple-clip trend on Instagram and TikTok. All you need now is the background footage to go with it. So you hop onto your stock photo site of choice and spend hours scrolling through expensive, too-perfect, generic clips that just won’t work.
Martech
MARCH 26, 2024
There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but let’s start with some definitions to set the stage. What is multichannel? Multichannel means the company interacts with customers through multiple channels, both online and offline.
CopyBlogger
MARCH 28, 2024
If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you. Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
MARCH 28, 2024
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Brand preferences. Generative AI for product search. Virtual try-on technology. Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences.
Buffer Marketing
MARCH 29, 2024
Books have a way of changing our perspective and bringing new lenses to life and different mindsets to mind — which is why we recently kicked off a quarterly book club within our Customer Advocacy Team at Buffer. Late last year, Å sa Nyström , our VP of Customer Advocacy, introduced us to the book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara, the former co-owner of legendary New York restaurant Eleven Madison Park.
Martech
MARCH 27, 2024
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business? This article explores the potential benefits and challenges of implementing an ABM strategy, along with key factors to consider when evaluating its sui
Hubspot Marketing
MARCH 25, 2024
Welcome to HubSpot Perspectives , a series where HubSpotters weigh in on the latest business and marketing trends. OK, admit it. Have you watched a March Madness game during work hours? I may or may not have had a game on in the background working from home. And I’m not alone. According to a recent study , over half of fans (51%) watch March Madness on the job.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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