Adobe Experience Cloud Blog
APRIL 21, 2020
The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. For many, the fast-fix was a letter from leadership discussing how their company specifically would manage the challenges of the pandemic. .
Hootsuite
APRIL 22, 2020
I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. …Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game.
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Marketing Insider Group
APRIL 22, 2020
What is the mission of your organization? And how are your marketing efforts contributing to that mission? You’ve probably heard the famous anecdote about President John F. Kennedy visiting NASA headquarters for the first time. The president asked a janitor mopping the floors what his job was, and the janitor replied, “I’m helping put a man on the moon”.
Unbounce
APRIL 21, 2020
We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. If you’ve already got your first online store or landing page promotion set up , the next step is to get it in front of an audience.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adobe Experience Cloud Blog
APRIL 20, 2020
Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .
Hootsuite
APRIL 22, 2020
From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
APRIL 20, 2020
“What is a blog writing service?” you ask. Glad you did. Here’s the deal. Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.
Adobe Experience Cloud Blog
APRIL 21, 2020
It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory.
Hootsuite
APRIL 20, 2020
People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. But can you use Nextdoor for business? Yes. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. In fact, more than 25% of all conversations on the app are about them.
Hubspot Marketing
APRIL 23, 2020
So. you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Sprout Social
APRIL 20, 2020
Growing your Facebook presence is easier said than done. And if you’re a marketer, you know this all too well. After all, the Facebook algorithm is consistently throwing curveballs at businesses trying to figure out how to reach customers while sticking to the platform’s best practices. But despite complaints from consumers and marketers alike, Facebook is actually booming right now.
Content Marketing Institute
APRIL 21, 2020
Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.
Marketing Insider Group
APRIL 21, 2020
After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online.
Hubspot Marketing
APRIL 23, 2020
If you're not offering your customers multiple ways to make payments online, you're leaving money on the table. While there's no way to escape some transaction fees and currency fees, there are ways to reduce payment processing costs and receive payments online for free. So, you're probably wondering, "How can I save that money?". You'll have to set up an effective online payment portal with a range of payment options.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
APRIL 21, 2020
In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.
Content Marketing Institute
APRIL 23, 2020
CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too. Continue reading → The post How We’re Navigating the New Now of Content Marketing appeared first on Content Marketing Institute.
Marketing Insider Group
APRIL 20, 2020
In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture.
Diggity Marketing
APRIL 21, 2020
This does not look real man.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sprout Social
APRIL 20, 2020
Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is a must for all universities. Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential. According to a study by EAB , about 30% of the 9,500 surveyed students had reached a university website through the school’s social media channels.
Content Marketing Institute
APRIL 22, 2020
This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why. Continue reading → The post Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events appeared first on Content Marketing Institute.
Marketing Insider Group
APRIL 21, 2020
You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect.
Adams & Knight Marketing
APRIL 20, 2020
Jill Adams, CEO and principal of integrated digital marketing agency, Adams & Knight, has been named to the Hartford Business Journal’s first-ever Power 50 list of business and civic leaders whose influence has a significant impact on the Greater Hartford economy and community. To be included on the prestigious list, Jill was recognized as holding a position of leadership in Greater Hartford and using her role to have an impact on the community at large.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sprout Social
APRIL 21, 2020
In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising.
Content Marketing Institute
APRIL 24, 2020
What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions. Continue reading → The post Time to Ask What, So What, and Now What? [The Weekly Wrap] appeared first on Content Marketing Institute.
Diggity Marketing
APRIL 19, 2020
With this case study, I become your big fan man. What a wonderful way of explaining each and every topic. Lots of love. Keen to learn from you. ??
Search Engine Journal
APRIL 22, 2020
Follow these 12 examples to write headlines that grab attention without jeopardizing your brand’s reputation. The post 12 Surprising Examples of Clickbait Headlines That Work via @jasonhennessey appeared first on Search Engine Journal.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Sprout Social
APRIL 24, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. One of the indelible experiences of college is the sense of community–often the first community you get to choose for yourself.
Duct Tape Marketing
APRIL 21, 2020
Content to Fill Your Social Media Calendar written by Jenna Jantsch read more at Duct Tape Marketing. It’s an age-old question: what should I post on social media for my business ? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in getting a customer with a need to know, like and trust you. .
Diggity Marketing
APRIL 18, 2020
This is really amazing analysis done here. I need to read this again to have more knowledge. Thanks for this information.
Hubspot Marketing
APRIL 23, 2020
As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Social media can help you engage with new audiences, increase brand awareness, handle customer service inquiries, and even increase sales. (As an avid Instagram user, I can't count the amount of times I've "Swiped Up to Purchase" on a link from a popular influencer.).
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