Adobe Experience Cloud Blog
APRIL 21, 2020
The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation strategies reconsidered for a disrupted market. For many, the fast-fix was a letter from leadership discussing how their company specifically would manage the challenges of the pandemic. .
Hootsuite
APRIL 22, 2020
I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with. …Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game.
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Marketing Insider Group
APRIL 22, 2020
What is the mission of your organization? And how are your marketing efforts contributing to that mission? You’ve probably heard the famous anecdote about President John F. Kennedy visiting NASA headquarters for the first time. The president asked a janitor mopping the floors what his job was, and the janitor replied, “I’m helping put a man on the moon”.
Content Marketing Institute
APRIL 20, 2020
Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading → The post 5 Surprising Ways to Optimize Websites With Video appeared first on Content Marketing Institute.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Adobe Experience Cloud Blog
APRIL 20, 2020
Artificial intelligence has been powering modern marketing for several years now. . Before that happened, many people thought AI for marketing was a gimmick. But it has since helped forward-thinking marketers make sense of big data, engage customers in the form of chatbots, and all to achieve better customer targeting and personalization. . That last part is now seeing Artificial Design Intelligence (ADI) embraced in web design. .
Hootsuite
APRIL 22, 2020
From Saturday Night Live to the Superbowl to that weird televised version of Peter Pan starring Allison Williams, there’s no denying that there’s always been something captivating about a screening of a live performance. Today, we can count on social media livestreams to give us that what’s-going-to-happen-next magic on a more intimate scale. Armed with a smartphone and a social media account, anyone can be the director of their own live spectacular.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Unbounce
APRIL 21, 2020
We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. If you’ve already got your first online store or landing page promotion set up , the next step is to get it in front of an audience.
Adobe Experience Cloud Blog
APRIL 21, 2020
It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory.
Hootsuite
APRIL 20, 2020
People join Nextdoor to connect with their neighbours and communities. It’s kind of like a virtual town hall or coffee shop where people meet to gab about local topics. But can you use Nextdoor for business? Yes. Nosy neighbours may grab the headlines, but businesses are central to the Nextdoor community. In fact, more than 25% of all conversations on the app are about them.
Sprout Social
APRIL 20, 2020
Growing your Facebook presence is easier said than done. And if you’re a marketer, you know this all too well. After all, the Facebook algorithm is consistently throwing curveballs at businesses trying to figure out how to reach customers while sticking to the platform’s best practices. But despite complaints from consumers and marketers alike, Facebook is actually booming right now.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
APRIL 23, 2020
So. you want to redesign your website. Maybe you just finished a brand overhaul or your product was recently updated. Whatever your reason, a redesign can be a huge success — or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. The better you are at defining that vision at the very beginning, the more successful your redesign will be — and the smoother the entire process will be as well.
Content Marketing Institute
APRIL 21, 2020
Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.
Marketing Insider Group
APRIL 21, 2020
After a difficult end to Q1, 2020’s second quarter is projected to be even tougher. Goldman Sachs forecasts a 34 percent contraction to U.S. gross domestic product. That said, opportunities still exist in the evolving economy, especially for e-commerce. The key to tackling these challenges is to become even more customer-focused. Think about their new needs and use cases, and consider where they are — online.
Diggity Marketing
APRIL 21, 2020
This does not look real man.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hubspot Marketing
APRIL 23, 2020
If you're not offering your customers multiple ways to make payments online, you're leaving money on the table. While there's no way to escape some transaction fees and currency fees, there are ways to reduce payment processing costs and receive payments online for free. So, you're probably wondering, "How can I save that money?". You'll have to set up an effective online payment portal with a range of payment options.
Content Marketing Institute
APRIL 23, 2020
CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too. Continue reading → The post How We’re Navigating the New Now of Content Marketing appeared first on Content Marketing Institute.
Marketing Insider Group
APRIL 20, 2020
In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to a vibrant, creative, collaborative culture.
Adams & Knight Marketing
APRIL 20, 2020
Jill Adams, CEO and principal of integrated digital marketing agency, Adams & Knight, has been named to the Hartford Business Journal’s first-ever Power 50 list of business and civic leaders whose influence has a significant impact on the Greater Hartford economy and community. To be included on the prestigious list, Jill was recognized as holding a position of leadership in Greater Hartford and using her role to have an impact on the community at large.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Diggity Marketing
APRIL 19, 2020
With this case study, I become your big fan man. What a wonderful way of explaining each and every topic. Lots of love. Keen to learn from you. ??
Content Marketing Institute
APRIL 22, 2020
This year will permanently change the nature of many events. But be wary about going digital long term without a deliberate content strategy. CMI’s Robert Rose explains why. Continue reading → The post Hey Brands, Don’t Make 2005’s Mistake on Your Future Virtual Events appeared first on Content Marketing Institute.
Marketing Insider Group
APRIL 21, 2020
You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Content planning requires topics and themes, and they should directly relate to the challenges and concerns of your audience and the solutions you provide. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect.
Sprout Social
APRIL 21, 2020
In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Diggity Marketing
APRIL 18, 2020
This is really amazing analysis done here. I need to read this again to have more knowledge. Thanks for this information.
Search Engine Journal
APRIL 22, 2020
Follow these 12 examples to write headlines that grab attention without jeopardizing your brand’s reputation. The post 12 Surprising Examples of Clickbait Headlines That Work via @jasonhennessey appeared first on Search Engine Journal.
Content Marketing Institute
APRIL 24, 2020
What? So what? Now what? This week, Robert Rose puts those questions in a new perspective. He gives his take on Amazon cutting commissions. He talks with The Content Council’s chair and takes you back to the future with old predictions. Continue reading → The post Time to Ask What, So What, and Now What? [The Weekly Wrap] appeared first on Content Marketing Institute.
Sprout Social
APRIL 20, 2020
Whether you’re looking to attract more students, engage your current ones or increase donations and alumni relations, social media is a must for all universities. Prospective students are largely looking to social media to help guide them in their college decisions, so having a robust social strategy is essential. According to a study by EAB , about 30% of the 9,500 surveyed students had reached a university website through the school’s social media channels.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Duct Tape Marketing
APRIL 21, 2020
Content to Fill Your Social Media Calendar written by Jenna Jantsch read more at Duct Tape Marketing. It’s an age-old question: what should I post on social media for my business ? When it comes to social media, engagement is the ultimate name of the game. You want to start dialogues online with your followers. Many times that engagement can be a first or second step in getting a customer with a need to know, like and trust you. .
Diggity Marketing
APRIL 21, 2020
Hi Matt, I love the idea of experimenting but find the CRO tools daunting and expensive. Optimizely is too expensive if you have a small website. What simple and cheap CRO tool would you recommend for a newbie tester? I could still afford a couple hundred per month.
Hubspot Marketing
APRIL 23, 2020
As a marketer, social media is undeniably important – in fact, in 2020, three-quarters (74%) of all global marketers now invest in social media marketing. Social media can help you engage with new audiences, increase brand awareness, handle customer service inquiries, and even increase sales. (As an avid Instagram user, I can't count the amount of times I've "Swiped Up to Purchase" on a link from a popular influencer.).
Sprout Social
APRIL 21, 2020
In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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