Adobe Experience Cloud Blog
DECEMBER 3, 2019
More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to be agreed upon that aligns the purpose, scope, and budget. A manager has to corral the creative team. A writer has to craft the plot or copy. A set designer has to figure out the props. Remember, that’s before the shoot ever starts.
Hubspot Marketing
DECEMBER 5, 2019
Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.
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Hootsuite
DECEMBER 3, 2019
Instagram presets are a no-brainer for any social media marketer. Not only do they help speed up your workflow, they add that extra polish that sets your brand apart. And with more than 25 million businesses on Instagram, a little polish can go a long way. Whether you’re new to presets or you consider yourself a preset pro, there’s plenty here for every skill level, including: Free Instagram presets from Hootsuite.
Neil Patel
DECEMBER 3, 2019
Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates when sales and income drop because of something you can’t fully control.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
DECEMBER 4, 2019
Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels.
Hubspot Marketing
DECEMBER 3, 2019
As people spend more and more time online, the role of the web designer has become increasingly crucial. As a web designer, it's your job to stay on top of new techniques, technologies, and tricks that continue to emerge at a phenomenal rate. Additionally, you also need to run your business -- including finding clients, filing accounts, and potentially hiring and managing staff.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 2, 2019
Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading → The post The Demand-Gen Content Investment: Good to Great? [New Research] appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
DECEMBER 2, 2019
Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.
Hubspot Marketing
DECEMBER 2, 2019
The holidays can be a magical time of the year when you're surrounded by family, friends, good food, great parties, and fun traditions. If you're a manager, you might be excited to get some much-needed rest and relaxation or family time. But, at the same time, you might be wondering how you're going to wrap up all your end-of-year projects while you and your team's minds start to wander off with holiday cheer.
Hootsuite
DECEMBER 3, 2019
If your business uses Facebook, you should be using Facebook Business Manager. It’s an important tool that keeps your Facebook business assets centralized, safe, and organized. If you’ve been putting off setting up Facebook Business Manager because you weren’t quite sure how it works, we’ve got good news. In just 10 simple steps, this tutorial will teach you how to do everything from setting up your account to placing your first ad.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
DECEMBER 4, 2019
If don’t optimize your brand’s videos for the world’s second largest search engine, you aren’t getting their full ROI potential. Get them to rank and attract more viewers who are interested in your content with these 21 tools. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.
Marketing Insider Group
DECEMBER 2, 2019
It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge. But what if your employees think you’re a bit of a Scrooge? How engaged are they at work? Only about 30 percent of the nation’s employees are engaged on the job, according to a Gallup survey.
Adobe Experience Cloud Blog
DECEMBER 4, 2019
Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.
Search Engine Journal
DECEMBER 4, 2019
What to skyrocket your blog content? These 101 blogging tips focus on SEO, craft, style, UX, amplification and productivity elements. The post 101 Quick & Easy Tips to Skyrocket Your Blog Content via @ronlieback appeared first on Search Engine Journal.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
DECEMBER 4, 2019
The digital age has made parenting much different than it used to be. Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right. If you’re creating kids’ products, or even products or services that just make parenting easier, your brand needs to know how to properly create a strategy for social media marketing to parents.
Marketing Insider Group
DECEMBER 3, 2019
Tech companies are in somewhat of a unique position in the world of marketing. People expect them to be at the forefront of innovation and a source of high-quality news and information. At the same time, they must face the challenge of simplifying complex, technical information and making it interesting and engaging. And all of this must somehow be tied back into making sales.
Content Marketing Institute
DECEMBER 5, 2019
While avalanches of social media posts, promotional emails, and low-quality content saturate online experiences, one mailbox is less crowded. Explore the differentiation power of physical mail delivered directly to your audience. Continue reading → The post The Unicorn of Content Marketing: The Mailbox NOT the Inbox appeared first on Content Marketing Institute.
Litmus
DECEMBER 3, 2019
Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Duct Tape Marketing
NOVEMBER 30, 2019
Weekend Favs November 30 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Sprout Social
DECEMBER 4, 2019
Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s social media manager is often juggling multiple jobs at once. So when it comes to selecting a tool to support their day-to-day responsibilities, social teams have several must-have features. For starters, having a centralized platform that powers publishing, engagement, analytics, listening and more is key to creating a streamlined workflow.
Content Marketing Institute
DECEMBER 3, 2019
It’s time to end the guesswork you use to create personas and get to the bottom of how consumers really think and act. And that requires you to segment with science. Here’s what you need to know. Continue reading → The post Now You’re Segmenting With Science: How to Use Quantitative Psychology appeared first on Content Marketing Institute.
Adobe Experience Cloud Blog
DECEMBER 6, 2019
Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Traackr
DECEMBER 5, 2019
Lately, a divisive topic in the influencer-world has been the ethics of Instagram Loop Giveaways.
Sprout Social
DECEMBER 6, 2019
Before Social Media Lead Brittany Sheppard joined the team at prAna , the brand hadn’t invested much in the way of its social presence. “When I think of the state of social before I got to prAna, I very much think of the wild, wild West,” Brittany said. There weren’t established processes or a structure in place, which meant there wasn’t a lot of visibility into what other functions of the broader team were publishing.
Content Marketing Institute
DECEMBER 6, 2019
This week Robert Rose considers a Moneyball approach to content and a fresh take on CMO views of customer experiences. He talks with the person of the week about measuring content’s impact and more. Continue reading → The post Should Data Really Be in the Content Driver’s Seat? [The Weekly Wrap] appeared first on Content Marketing Institute.
Moz
DECEMBER 5, 2019
Posted by MaryBowling How does Google decide what goes into the local pack? It doesn't have to be a black box — there's logic behind the order. In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm and local rankings in a simple and concise way anyone can understand. Click on the whiteboard image above to open a high resolution version in a new tab!
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Traackr
DECEMBER 3, 2019
Last month the FTC released updated sponsored content guidelines, with an accompanying first ever creator-friendly brochure.
Duct Tape Marketing
DECEMBER 3, 2019
The Relationship Between the Marketing Hourglass and Maturity Model written by John Jantsch read more at Duct Tape Marketing. The Duct Tape philosophy is that marketing is a system. There are so many moving parts that go into creating a great marketing strategy that, without a guiding framework, it’s easy to get tangled up, twisted around, and lost completely in the weeds.
Litmus
DECEMBER 5, 2019
In October, we announced the all-new, redesigned Litmus platform. We put your email at the center of Litmus, and now we’re making the experience even better. Our latest update comes with features that will help you test wherever you build, ensure you’re testing the email clients and devices your subscribers care about most, and streamline the email design review and approval process.
Moz
DECEMBER 1, 2019
Posted by MiriamEllis. Image credit: Visit Lakeland. Reporting fake and duplicate listings to Google sounds hard. Sometimes it can be. But very often, it’s as easy as falling off a log, takes only a modest session of spam fighting and can yield significant local ranking improvements. If your local business/the local brands your agency markets aren’t using spam fighting as a ranking tactic because you feel you lack the time or skills, please sit down with me for a sec.
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