Adobe Experience Cloud Blog

AUGUST 24, 2020

Last week’s Experience Makers Live virtual conference held by Adobe was packed with interesting and informative keynotes and breakout sessions on a variety of topics related to modern business and marketing and sales. But there was one major theme that seemed to be the red thread, and became the point that really stuck with me: in a Covid-19 world, content and customer journeys are more important than ever. .

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Customer Journey Transform Customer Thought Leadership 174

Content Marketing Institute

AUGUST 27, 2020

Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.

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SEO Content Marketing Marketing Marketers 145

Neil Patel

AUGUST 26, 2020

Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly.

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Price Education Customer Communications 145

Hootsuite

AUGUST 26, 2020

Does your business have a presence on LinkedIn? If yes, then it also has social media goals —from recruitment to awareness and sales. And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. This data allows you to measure your success. It also gives you the info you need to prove and improve your social media ROI.

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Analytics Marketers Marketing Thought Leadership 145

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether they measure it? After all, what’s the ultimate goal of content marketing?

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Sprout Social

AUGUST 24, 2020

It’s been 13 years since the founding of the hashtag and marketers are now questioning if hashtags are still relevant. Some find value in using them to organize their content while others are asking why do people still use hashtags in the first place. When we asked our community on our Instagram how they felt about hashtags, 66% said they’re a key part of their social strategies but 34% said they’re “over them.”.

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Place Branding Marketing Strategy Product 145

Content Marketing Institute

AUGUST 24, 2020

Given 24% of Americans have smart speakers in their home and many more use voice on their smart phones, smart content marketers should understand that voice must be part of their strategies. Continue reading → The post Did You Hear? Your Brand Needs a Voice Strategy appeared first on Content Marketing Institute.

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Branding Content Marketing Marketing Marketers 144

Marketing Insider Group

AUGUST 24, 2020

No matter how interesting the topic, every content creator starts running out of content ideas at some point. Whether your role is content strategist or writer, no doubt you know the feeling well: You believe you’ve already covered all the topics you can think of or you’re going in circles covering old ground. However, unless you’re in a very narrow niche, it’s unlikely you’ve covered every possible content idea.

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Management eBook SEO Content Marketing 143

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member.

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Copywriting Management Analytics Communications 144

Neil Patel

AUGUST 28, 2020

Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.

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SEO eCommerce Thought Leadership Communications 144

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Content Marketing Institute

AUGUST 25, 2020

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. But you can’t do it all. Here are five tips from the five most popular CMI articles on the topic. Continue reading → The post 5 Ideas to Ponder from CMI’s Top Social Media Articles appeared first on Content Marketing Institute.

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Marketing Insider Group

AUGUST 25, 2020

Unlike yesterday’s robocalls or email blasts, today’s sales automation all boils down to personalization. With the aid of today’s sales automation software, you can learn which salesperson is the best fit for each customer and assign them automatically. That’s just the tip of the iceberg. Automatic reminders to follow up, scheduling software so customers can meet with you at a time that suits both parties, customer information at your fingertips – all are yours with leading-edge sales automation

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Sprout Social

AUGUST 27, 2020

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content. On the other hand, a brand misstep can be costly. Over the last several years, call-out culture has become a pervasive part of social media.

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Branding Food PR Management 143

Neil Patel

AUGUST 27, 2020

Some years ago, POS systems were a luxury reserved for only big enterprise businesses. . Thankfully, not anymore. Today, there’s an abundance of options to go round for companies of all sizes. But, with too many options came a new challenge: Choosing the best POS system that’s right for your business is now an uphill battle. It’s why we created this guide to help you make a better and more effective decision.

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Food Retail eCommerce Fashion 143

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Journal

AUGUST 23, 2020

Discover seven non-negotiable things your storytelling must do and the best tactics for connecting with customers right now. The post Storytelling in a COVID-19 World: How Your Brand Story Can Set You Apart via @itsduhnise appeared first on Search Engine Journal.

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Branding Customer Content Marketing Marketing 136

Marketing Insider Group

AUGUST 26, 2020

Knowledge management is a huge responsibility, but it’s also hugely important. To make informed decisions, marketers need years of company knowledge at their fingertips. With that said, not all knowledge is equally valuable. To engage their customers, marketers need to know their audience demographics more than, say, the team’s favorite lunch spots.

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Marketers Marketing Management Place 129

Sprout Social

AUGUST 25, 2020

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter.

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Health Fashion Branding Place 141

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . If you stacked that many $100 dollar bills on top of each other, you’d have a nearly seven-mile tall tower of money. So, that’s a TON of money. But year after year, global ad spend across every major PPC channel is growing even higher. Source: Statistica. And this explosive growth isn’t happening for no reason.

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B2C eCommerce Communications Digital Marketing 133

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Rock Content

AUGUST 22, 2020

Content Management Software: what is it and how do you pick the best one for your website? The best CMS for marketing is the one that best suits the needs of your company, making it easier for it to publish, update and create content for web pages. There are plenty of options in the market that fit that bill. Today, you will find out everything you need to know to make the right choice and get the CMS that compliments your business needs.

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Management User-Generated Marketers Marketing 126

Content Marketing Institute

AUGUST 26, 2020

Though content marketers’ tools are expanding thanks to technology, the aim is the same: Create content experiences your audience won’t forget. Here’s how four brands are powering up their content to deliver great results. Continue reading → The post Great Content Experiences Powered by Tech appeared first on Content Marketing Institute.

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Content Marketing Branding Marketing Marketers 118

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media.

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User-Generated Promotion Marketers Marketing 139

Litmus

AUGUST 28, 2020

You want to learn how to optimize your emails, so you attend conferences, watch webinars, and read a bunch of resources. Learning is one thing, but putting it into practice is another. That’s why Live Optimization at our Litmus Live conferences is so wildly popular! Live Optimization is our fun and fast-paced feedback session where we crowdsource strategy, copywriting, and design feedback directly from email experts and peers.

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Copywriting 114

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

AUGUST 27, 2020

How do you really truly determine whether or not your business is a success? . Whenever you launch a new product, roll out a new marketing campaign, or experiment with a new sales approach, you want to know as soon as possible whether or not things are working. In order to do so you generally track certain metrics and numbers that shed a light on the performance of the project.

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Digital Marketing Key Performance Indicator Marketers Marketing 111

Content Marketing Institute

AUGUST 28, 2020

This week, Robert Rose asks if you’ll do a favor (it’s a trust test). And talks with the interesting person in content marketing about depending more on your audiences for your content. Continue reading → The post Will You Do Me a Favor? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 111

Sprout Social

AUGUST 24, 2020

How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is where your brand mission comes in. Your brand mission will be a cornerstone in every other aspect of your branding process. And it will help your audience understand the purpose of your brand and what it aims to accomplish. Let’s learn more about mission statements, why they’re important, and how to draft one.

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Branding Communications Price Product 138

Litmus

AUGUST 26, 2020

With agile email marketing, speed is of the essence. But how do you do this without sacrificing quality or facing resistance? Micro-efficiencies. We’ve already talked about the irresistibly small ways you can be more efficient with content and development as well as reviews, approvals, and testing. Now it’s time to add the finishing touches to the new agile email workflow with sending and analyzing emails.

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Email Marketing Analytics Marketing Mix Marketers 107

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Duct Tape Marketing

AUGUST 28, 2020

How the Power of Positive Thinking Turns into a Successful Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Schmidt. In this episode of the Duct Tape Marketing Podcast , I interview Laura Schmidt, founder of notes to self, llc. The idea for notes to self ® socks arrived while she was looking at her feet.

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Non-Profit Market Research Digital Marketing SEO 100

Bannerflow

AUGUST 24, 2020

Display advertising trends (and staying on top of them) is a priority for all advertisers and marketing teams. Why? Display advertising continues to grow – even during these unprecedented times. According to the latest eMarketer research , Worldwide display advertising is expected to grow by 18.5% in 2021. What’s more, display ad spend is set to rise to $26 billion in Western Europe too.

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Advertising Advertisers Retail Industry Insights 96

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. Was there NOTHING scheduled to air on ESPN2? No way a video game tournament was option No. 1, right? — Tyler Batiste (@TyBatiste) April 27, 2015. ESPN is showing video games so playing 2k15 for days straight in your underwear is now legit. — Desus Nice (@desusnice) April 27, 2015.

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Marketing Strategy B2C Marketers Marketing 98

Rock Content

AUGUST 25, 2020

As the story goes, it was just over 100 years ago that Henry Ford announced at a company meeting that his customers could buy any color car they wanted, as long as it was black. Leaving aside the veracity of this anecdote, we can say that the way we understand and deal with consumers has completely changed since that time. Customers were mere hostages to the few companies that offered products and services in the past.

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Transform User-Generated Whitepaper Law 95

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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