Hubspot Marketing

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays.

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PR Law Fashion Price 145

Adobe Experience Cloud Blog

MAY 11, 2018

Whether it’s going skydiving, traveling the world without an itinerary, or sampling new (and potentially gross) cuisines, we always seem to admire people willing to take the risks most of us aren’t. We call them daredevils. We call them free spirits. We call them adventurous. But really what they are is fearless. Fearlessness is a virtue, enabling seemingly average people to accomplish extraordinary things.

Thought Leadership 134

Thought Leadership Customer Acquisition Marketers Marketing 134

Marketing Insider Group

MAY 7, 2018

How strong is your organization’s digital marketing strategy?We all know how important a well-documented strategy is – only with a clear plan mapping out the pathway to your goals can you ever hope to achieve them.If your organization veers on the vague end of the strategic planning spectrum, you may want to take your digital […]. The post Need a Better Marketing Strategy?

Marketing Strategy 111

Marketing Strategy Marketers Marketing Digital Marketing 111

Content Marketing Institute

MAY 7, 2018

I opened a carton of eggs yesterday and one of them was gold. Solid gold. Crazy, right? Picture it. Eleven plain egg shells and one glorious dome of gold, glinting on my kitchen counter. I picked it up and, sure enough, it weighed a ton. I called the supermarket. Apparently, there was some mix-up with the department that supplies golden goose eggs to Jack and Beanstalk land or something.

Food 110

Food Copywriting Real Estate Millennials 110

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

MAY 7, 2018

Personality tests are a great way to explore different aspects of who you are, and uncover layers you perhaps hadn’t recognized about yourself before. Being truly self-aware is hard -- while they might not be always 100% accurate, personality tests work well as a starting point for self-discovery by providing results you might not have concluded on your own.

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Communications Energy Health Management 145

Adobe Experience Cloud Blog

MAY 10, 2018

Brands across the globe and in virtually every industry are suffering from a crisis of differentiation. It seems every time one company discovers something that works well, others race to copy the idea. Professional services, airlines, wireless communication, and insurance are just a few examples of industries in which major brands have become nearly indistinguishable from one another.

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Branding Transform Thought Leadership Energy 134

Content Marketing Institute

MAY 11, 2018

You’re the largest enterprise application software company in the world. You have 88,000 employees and nearly 400,000 customers. Your revenue last year was a smart $29.4 billion. Industry influencers are lining up, knocking on your door for an opportunity to collaborate. Right? Well, no. Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup.

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Influencer Marketing Branding Whitepaper Thought Leadership 108

Hubspot Marketing

MAY 10, 2018

Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content. But things can get messy -- when you’ve got a bunch of people making suggestions, changing sentences, or deleting paragraphs, it quickly becomes difficult to discern changes you’ve made to a document. Fortunately, Google introduced a “Track Changes” feature with Google Docs back in 2014 to ensure easier collaboration and less delete-regret.

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Adobe Experience Cloud Blog

MAY 9, 2018

As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and delivering them when customers are most receptive to their content.

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Marketing Insider Group

MAY 7, 2018

Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […]. The post 7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018 appeared first on Marketing Insider Group.

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Content Marketing Marketers Marketing New Markets 110

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there? John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. with virtual and augmented reality.

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Branding Shipping Price Food 103

Duct Tape Marketing

MAY 8, 2018

The Most Effective SEO Tactics of 2018 Thus Far written by John Jantsch read more at Duct Tape Marketing. We’re almost halfway through the year (what?!), which makes it a good time to start taking a look at what’s working as it relates to your SEO efforts so that you can plan accordingly moving forward. We’ve seen a lot of people increase their SEO budgets this year, which isn’t surprising, as it’s a significant piece of your marketing puzzle.

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Adobe Experience Cloud Blog

MAY 8, 2018

As a B2B marketer, you have probably heard of account-based marketing (ABM), which is sometimes referred to as customer-based marketing. ABM is widely used in B2B marketing because it’s well suited to the long sales cycle, helps build customer relationships with multiple stakeholders, accelerates the sales process , and offers multiple opportunities to close the deal.

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Marketers Marketing Thought Leadership Analytics 134

Marketing Insider Group

MAY 8, 2018

Let’s get real. Every marketer on the planet is overwhelmed by the number and variety of marketing technology tools available today. What are the best automation platforms? How smart are your prescriptive analytics? Are you using the right technology to increase the impact of your organization’s social media campaigns? Did you know AI can already do that too?

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Analytics Marketing Marketers Content Marketing 108

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

MAY 10, 2018

Let’s address the ugly part of editorial mission statements up front. Too few brands ( 18% of B2B marketers ) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes , “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a compass.”. #Content that’s not backed by an editorial mission statement is like a ship w/out a compass.

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Shipping B2C Fashion Content Marketing 102

Duct Tape Marketing

MAY 10, 2018

Tips on How to Stay Top of Mind written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Hall. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is John Hall. John is the CEO and co-founder of Influence & Co. and the author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You.

Advertisers 77

Advertisers Advertising Content Marketing Marketing 77

Adobe Experience Cloud Blog

MAY 7, 2018

Utilizing videos to train your employees is a powerful strategy to equip your staff with the skills they need to excel. In many companies, employee retention is a challenge. There are many reasons for this, but sometimes it boils down to the employee not feeling engaged or confident in their position. Videos can help your employees pay close attention to training and retain more of what they learn.

Thought Leadership 134

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Marketing Insider Group

MAY 8, 2018

The world is constantly marching forward, and there is nothing you, your business, your marketing, or anybody else can do to stop it. Nobody can stay in high school forever, eventually they have to graduate. Children grow up, people move on, and new generations are born and old generations retire. Because the world is constantly […]. The post Keeping Your Marketing Fresh Year After Year appeared first on Marketing Insider Group.

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Marketers Marketing Marketing Strategy 100

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Lusha

MAY 6, 2018

Nice to meet you! My name is Lusha and I’m the resident expert in sales and marketing technology. Today I’ll cover sales enablement tools, which can have a major impact on sales performance and productivity, but also on how you sell and how effective you are in meeting sales numbers. With no exaggeration – today’s sales enablement tools can give sales reps superpowers, letting them move faster, know more and make smarter decisions than any sales rep could have done in the year 1960, or eve

CRM 60

CRM Price Analytics Management 60

Duct Tape Marketing

MAY 5, 2018

Weekend Favs May 5 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Analytics 76

Analytics Management Marketing Marketers 76

Rock Content

MAY 8, 2018

If you’re in the sports, media, or entertainment biz, I’m gonna go out on a limb here and say that you probably need, well, fans. Star athletes, teams, celebrities, shows, and big events may be essential to your business, but without fans, the pursuit is dead before it has even begun. This is why the whole concept of fan engagement has become such a central part of sports, media, and event marketing in the last 15 or so years.

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eBook Entertainment Event Marketing Thought Leadership 58

Marketing Insider Group

MAY 11, 2018

For the 174h episode of The Marketing Book Podcast, I interviewed Jeanne Bliss, author of Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers. It’s not much of a secret anymore that companies that proactively engineer a great customer experience tend to have faster growth and […]. The post Weekend Reading: “Would You Do That to Your Mother?

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Customer Marketing Marketers Marketing Strategy 90

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Lusha

MAY 6, 2018

Nice to meet you! My name is Lusha and I’m the resident expert in sales and marketing technology. Today I’ll cover sales enablement tools, which can have a major impact on sales performance and productivity, but also on how you sell and how effective you are in meeting sales numbers. With no exaggeration – today’s sales enablement tools can give sales reps superpowers, letting them move faster, know more and make smarter decisions than any sales rep could have done in the year 1960, or eve

CRM 60

CRM Price Analytics Management 60

Zumvu

MAY 9, 2018

Virtual Reality has experienced a massive level of success over the years and interestingly, there’s more to come its way in the subsequent years.

Marketers 52

Marketers Marketing 52

Content Marketing Institute

MAY 8, 2018

When was the last time you downloaded a mobile app that became an indispensable part of your daily routine? What about one with content so compelling you didn’t want to put it down? Now, when was the last time that app came from a brand marketer? Apps have become such a commonplace feature in our lives that we might overlook how much power they can wield – and how much branding value they can provide – when used strategically as a content marketing platform.

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Branding CRM Fashion Content Marketing 104

Zumvu

MAY 8, 2018

SEO 52

SEO 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing