Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

Marketing Plan 103

Marketing Plan Marketing Marketers Social Media Marketing 103

Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC).

Branding 87

Branding Pharmaceutical Law eCommerce 87

Welcome Software

JULY 23, 2024

It's no secret that personalization is more important than ever. According to a 2021 McKinsey & Company report, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn't happen. Plotting out your personalization strategy can feel overwhelming when you're starting from scratch (or even when you're not).

Customer loyalty 40

Customer loyalty Retail Price Promotion 40

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. Whew. It takes some elbow grease to keep the wheels spinning.

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.

SEO 97

SEO Law User-Generated Analytics 97

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye.

Digital Marketing 107

Digital Marketing Whitepaper User-Generated Affiliate Marketing 107

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Content Marketing 82

Content Marketing Marketing Marketers Customer Acquisition 82

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Key Performance Indicator 118

Key Performance Indicator Transform Analytics Manufacturing 118

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Aspiration Marketing

JULY 23, 2024

Are you feeling stuck in a business rut? You're not alone. Many businesses struggle to identify areas for improvement, leading to missed opportunities and stagnant growth. The key to unlocking your brand's full potential lies within a powerful tool: SWOT analysis. In our previous blog posts, we introduced SWOT analysis as a framework for evaluating your competitive position and dived into the "S" in SWOT.

Branding 211

Branding Marketing Strategy Marketing Marketers 211

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Search Engine Land

JULY 22, 2024

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.

Advertisers 143

Advertisers Advertising 143

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Marketing 127

Marketing Marketers Analytics Place 127

Businesses Grow

JULY 22, 2024

I’m a fan of Steven Wilson (he’s been described as the best UK musician that nobody has heard of!). He recently posted a lament about the AI threat to human creativity, a sentiment surely on the minds of many reading this post today. I thought I would post his heartfelt concern and add my own commentary about the future of human creativity in the AI Era.

Education 116

Education Branding Product Customer 116

Aspiration Marketing

JULY 24, 2024

Launching a marketing campaign without understanding your audience is like navigating a new city without a map. You might have a great plan and experienced skills, but reaching your target audience is a guessing game. Marketing research is the tool that helps you find your way. By following a structured six-step process, you'll gather valuable customer information to craft messages that connect and campaigns that deliver results.

Market Research 210

Market Research Customer Marketing Marketers 210

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Search Engine Land

JULY 25, 2024

OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled from the web.

User-Generated 140

User-Generated Advertising Advertisers Product 140

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.

Price 120

Price User-Generated Product Customer 120

Buffer Marketing

JULY 25, 2024

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. This functionality allows you to share valuable insights, updates, and content consistently with your followers, establishing you as a thought leader in your industry.

Analytics 113

Analytics Thought Leadership Email Marketing SEO 113

Aspiration Marketing

JULY 25, 2024

Podcasts have become popular in recent years, offering a universe of content accessible anytime, anywhere. But how did podcasts become the go-to entertainment and information source they are today? In this blog, we'll dive into the captivating history of podcasts, from their quirky beginnings in the late 1990s to the powerhouse industry they are today.

Entertainment 186

Entertainment Content Marketing Marketing Marketers 186

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

Search Engine Land

JULY 24, 2024

Reddit has updated its robots.txt file, preventing Bing and many other search engines from crawling the site. “Bing stopped crawling Reddit after they implemented their updated robots.txt file on July 1, which prohibits all crawling of their site,” a Microsoft representative told Search Engine Land. What happened. On July 1, 2024, Reddit updated its robots.txt file preventing many search engines and AI tools from crawling the site.

SEO 136

SEO 136

Content Marketing Institute

JULY 22, 2024

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

Analytics 112

Analytics 112

Martech

JULY 23, 2024

Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. The U.K.’s Information Commissioner’s Office (ICO), which had said Google could not deprecate cookies until it met a long list of concerns, said: We are disappoint

CMO 119

CMO Advertising Advertisers Branding 119

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. Whether it’s trained ad avatars or hyper-personalized video scripts, these technologies are irreversibly changing how we create content and engage with our audiences.

Transform 112

Transform Logistics CMO Marketing 112

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Email Marketing

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) that we’re in. Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. Additionally, changing privacy laws and attribution challenges add to the complexity.

Digital Marketing 129

Digital Marketing Marketing Plan Transform Marketing 129

Content Marketing Institute

JULY 26, 2024

Google made a major announcement this week. After four years of talk (and a few moves) to end third-party cookies, it’s reversed course. What does it mean for marketers? Will tracking really remain a thing in the future? Let’s talk.

Marketers 106

Marketers Marketing 106

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Marketers 114

Marketers Marketing Traditional Marketing Management 114

Hubspot Marketing

JULY 23, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed around £5,000 and asked to create a few click-worthy Facebook ads.

Promotion 111

Promotion User-Generated Advertisers Advertising 111

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Search Engine Land

JULY 26, 2024

Reddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and campaign performance for businesses across various industries. Key features: Mobile-optimized design with auto-populating email fields.

CRM 127

CRM User-Generated Advertising Advertisers 127

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketing Marketers 105

Content Marketing Institute

JULY 24, 2024

Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.

Marketing Strategy 107

Marketing Strategy Content Marketing Marketers Marketing 107

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. With the integration of Artificial Intelligence (AI), AR is set to revolutionize programmatic advertising, providing a new dimension for brands to engage with consumers

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing