Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

Marketing Plan 107

Marketing Plan Social Media Marketing Marketers Marketing 107

Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC).

Branding 118

Branding Pharmaceutical Law eCommerce 118

Welcome Software

JULY 23, 2024

It's no secret that personalization is more important than ever. According to a 2021 McKinsey & Company report, 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn't happen. Plotting out your personalization strategy can feel overwhelming when you're starting from scratch (or even when you're not).

Customer loyalty 40

Customer loyalty Retail Price Promotion 40

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. Whew. It takes some elbow grease to keep the wheels spinning.

Social Media Marketing 120

Social Media Marketing User-Generated Influencer Marketing Management 120

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.

SEO 107

SEO Law User-Generated Analytics 107

Search Engine Land

JULY 23, 2024

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye.

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Content Marketing 121

Content Marketing Marketers Marketing Customer Acquisition 121

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Key Performance Indicator 128

Key Performance Indicator Transform Analytics Manufacturing 128

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Aspiration Marketing

JULY 24, 2024

Launching a marketing campaign without understanding your audience is like navigating a new city without a map. You might have a great plan and experienced skills, but reaching your target audience is a guessing game. Marketing research is the tool that helps you find your way. By following a structured six-step process, you'll gather valuable customer information to craft messages that connect and campaigns that deliver results.

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Market Research Customer Marketers Marketing 226

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hubspot Marketing

JULY 23, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed around £5,000 and asked to create a few click-worthy Facebook ads.

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Promotion User-Generated Advertisers Advertising 127

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Marketers 133

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Social Media Examiner

JULY 25, 2024

Wish you could easily get great content for your social platforms? Wondering how to leverage user-generated content (UGC) in your marketing? In this article, we’ll explore UGC strategy What Is User-Generated Content? In today's digital age, UGC has become a powerful tool for businesses to connect with their audience and build brand loyalty. UGC is […] The post UGC Strategy: Boosting Visibility and Sales With Customer Content appeared first on Social Media Examiner.

Customer 131

Customer User-Generated Branding Social Media Marketing 131

Aspiration Marketing

JULY 23, 2024

Are you feeling stuck in a business rut? You're not alone. Many businesses struggle to identify areas for improvement, leading to missed opportunities and stagnant growth. The key to unlocking your brand's full potential lies within a powerful tool: SWOT analysis. In our previous blog posts, we introduced SWOT analysis as a framework for evaluating your competitive position and dived into the "S" in SWOT.

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Branding Marketing Strategy Marketing Marketers 227

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the solution proposed by Google to continue providing valuable insights in a privacy-first digital world.

Law 120

Law Analytics Advertisers Advertising 120

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.

Price 131

Price User-Generated Product Customer 131

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Understanding engaged sessions within GA4 is crucial for anyone looking to optimize their online presence. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take act

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Aspiration Marketing

JULY 25, 2024

Podcasts have become popular in recent years, offering a universe of content accessible anytime, anywhere. But how did podcasts become the go-to entertainment and information source they are today? In this blog, we'll dive into the captivating history of podcasts, from their quirky beginnings in the late 1990s to the powerhouse industry they are today.

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Entertainment Content Marketing Marketing Marketers 199

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. Whether it’s trained ad avatars or hyper-personalized video scripts, these technologies are irreversibly changing how we create content and engage with our audiences.

Transform 128

Transform Logistics CMO Marketers 128

Martech

JULY 26, 2024

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Marketers 129

Marketers Marketing Traditional Marketing Management 129

Buffer Marketing

JULY 25, 2024

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. This functionality allows you to share valuable insights, updates, and content consistently with your followers, establishing you as a thought leader in your industry.

Analytics 124

Analytics Thought Leadership Email Marketing SEO 124

Search Engine Land

JULY 25, 2024

OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users and publishers at launch. OpenAI plans to integrate the “best” parts of the new search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries using its AI models plus information pulled from the web.

User-Generated 126

User-Generated Advertisers Advertising Product 126

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Hubspot Marketing

JULY 24, 2024

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the drink brand does tout ingredients that “ burn calories ,” many TikTokkers falsely claim the fitness beverage contains everything from Ozempic to cyanide and will give you lu

Branding 123

Branding PR User-Generated Health 123

Martech

JULY 26, 2024

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform 133

Transform Whitepaper Thought Leadership Customer Journey 133

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the

Advertisers 116

Advertisers Advertising User-Generated Management 116

Search Engine Land

JULY 22, 2024

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.

Advertisers 136

Advertisers Advertising 136

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Sprout Social

JULY 23, 2024

“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.

Gen Z 111

Gen Z Branding Retail Content Placement 111

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. However, in large organizations, this isn’t realistic.

CRM 135

CRM User-Generated CMO Traditional Marketing 135

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. You need to know what works for your audience and what does not. Looking at the likes and comments alone won’t work for long. You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights.

Key Performance Indicator 109

Key Performance Indicator User-Generated Analytics Advertisers 109

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images.

Branding 117

Branding User-Generated PR Law 117

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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