Orbit Media Studios

APRIL 15, 2025

By Andy Crestodina Everyone prompts. But not everyone uploads images with their prompts. AI is so much more interesting when you give it an image. Mix images and prompts together and you can cook up some amazing responses. There are so many possibilities, its a big challenge for the marketers imagination. Marketing AI leader, Nicole Leffer , shared some fun image-plus-prompt AI methods in a recent presentation.

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Social Media Examiner

APRIL 15, 2025

Frustrated by inconsistent results from ChatGPT? Wonder how to get lightning-fast, high-quality outputs without using prompts? In this article, you'll discover how to build and refine custom GPTs that consistently deliver reliable resultssaving you time and helping you easily scale your content, marketing, or business workflows. Why Marketers and Entrepreneurs Should Use Custom GPTs While […] The post Custom GPTs Secrets: How to Get Great Results Every Time appeared first on Social Media E

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Martech

APRIL 16, 2025

Marketing operations leaders are facing unprecedented pressure as AI tools evolve at breakneck speed. But thriving in this environment isnt about chasing every new solutionits about building organizations that can evolve continuously. Join us for Future-Proofing Your Marketing Operations , designed for forward-thinking marketing ops leaders who want to create resilient, future-ready organizations.

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Hubspot Marketing

APRIL 16, 2025

Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If thats the case, Ive been in your shoes before. To help you create valuable visuals for your brand, here's a list of nearly 30 online design tools you can use, many of which are free or have free trials.

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Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

Marketing

Aspiration Marketing

APRIL 16, 2025

Two out of five new businesses fail within their first five years. And while many factors contribute, a lack of strategic planning is often the culprit. Therefore, a robust business development plan (BD plan) is no longer a luxuryit's a necessity. We provide a step-by-step approach to crafting a BD plan that not only keeps your business afloat but propels it toward sustainable growth.

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The Marketing Operations Leader

APRIL 15, 2025

In this edition: The 7 Must-Have Reports for the ABM Leader What to Do If You’re Feeling Stuck or Lost in Your Ops Career POLL: What Was Your First Responsibility When You Started in Marketing Ops? Exclusive For Paid Subscribers : A Real Look Into Marketing Operations Leadership at an Enterprise Org—and the Problems You Must Overcome Imagine gaining 5 hours back each week.

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Buffer Marketing

APRIL 16, 2025

I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way.  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.

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Aspiration Marketing

APRIL 17, 2025

Are you losing readers to overly long content or missing SEO opportunities with brevity? The content length dilemma impacts every digital marketer. Search engines favor depth, yet engagement demands conciseness. So, whats the real answer? Understanding the nuances of your audience, marketing goals, and topic complexity is crucial for crafting content that ranks and resonates.

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Hubspot Marketing

APRIL 17, 2025

Ive spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. These systems are quickly taking over the user journey but unlike humans, they evaluate structured data, analyze backend specifications, and make decisions in milliseconds. Major players are already taking note and adapting. For example, Adobe recently introduced AI agents that brands can use to help consumers navigate through their websites.

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Martech

APRIL 17, 2025

In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential.

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Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

The LeadG2 Blog

APRIL 17, 2025

In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne break down what separates a meh sales playbook from a high-impact resource that actually drives results. Whether you're building one from scratch or trying to get more value from the one you have, this episode is packed with actionable advice to help you get there. Heres what youll learn: What to include in a winning sales playbook from buyer personas and sales process mapping to objection-handling plays, KPIs, battle

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Aspiration Marketing

APRIL 17, 2025

Nike's "Just Do It" campaign. McDonald's "I'm Lovin' It" jingle. These iconic slogans transcend language barriers, right? Wrong. While instantly recognizable, these campaigns achieved global success because they were adapted to resonate with local languages and cultural nuances. This is the power of multilingual marketing. It's not simply about translating words; it's about crafting messages that speak to the hearts and minds of diverse consumers.

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Marketers Marketing 164

Hubspot Marketing

APRIL 15, 2025

2024 was the year of AI tools. Thousands of new apps launched some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16zs AI Unwrapped , which largely features consumer apps for personal use. Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools.

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Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Three conference sessions were devoted entirely to AI, two of them were Coffee Talks where attendees could chat with the speakers. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Am

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Social Media Examiner

APRIL 17, 2025

Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? In this article, you'll discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive meaningful business results throughout the year. Why Instagram Stories […] The post Instagram Stories Strategy for 2025 appeared first on Social Media Examiner.

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Aspiration Marketing

APRIL 15, 2025

Small businesses often view multilingual marketing as a luxury reserved for large corporations with extensive resources. However, in an increasingly interconnected world, the ability to communicate with customers in their native languages is becoming essential for success. This is especially true in the U.S., where diverse communities contribute significantly to the consumer market.

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Sprout Social

APRIL 15, 2025

For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.

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Martech

APRIL 16, 2025

2025 is shaping up to be the year of AI or is it? Every martech vendor seems to be slapping an “AI-powered” label on their products, promising everything from hyper-personalization to predictive insights. Let’s be real: How much of this is genuine AI innovation and how much is just rebranded automation? It’s a question every marketer should be asking.

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Price Analytics Product Product Marketing 91

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

SocialPilot

APRIL 17, 2025

With over 2.4 billion monthly active users , Instagram is one of the world’s most popular social media platforms. And it is showing no sign of slowing down. Its no wonder that countless companies are turning to Gram to strengthen their online presence and drive more traffic. Of course, just like any social strategy, youll need to ensure youre approaching your Instagram content creation journey in the right way to get great results.

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Aspiration Marketing

APRIL 14, 2025

Achieving consistent revenue growth in software as a service (SaaS) sales requires more than just occasional sales training. You need strategies like sales enablement to give sellers the tools and skills they need to sell more effectively. The right sales enablement framework assists SaaS sales teams in addressing challenges, keeping prospects engaged, and maximizing their conversion and sales rates.

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Hubspot Marketing

APRIL 15, 2025

I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I'm not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically.

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Martech

APRIL 17, 2025

Attribution. Oh, attribution. Even typing the word makes me squirm. And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Maybe the anxiety isn’t so dramatic after all. Yet, while attribution is on everyone’s mind, there are many misconceptions around it most notably, how it can be used to improve ROI, which, as the study points out, is

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Businesses Grow

APRIL 14, 2025

This recent quote from tech analyst Shelly Palmer cuts to the heart of marketing’s existential crisis when it comes to our human role in the emerging AI World: The debate over AI and its role in creative industries often centers on one question: Can AI ever be as creative as humans? While its tempting to philosophize about inspiration and ingenuity, this line of inquiry misses a crucial point for anyone tasked with making practical decisions about content creation: If the audience cant tel

Education 95

Education Branding Marketers Marketing 95

illumin

APRIL 16, 2025

Marketing for higher education is no simple feat. Here are some tactics that will ensure your campaigns are always top-notch. In todays ever-evolving landscape, keeping up with trends and staying on top of your advertising game is a constant challenge. From new tools and technology to changing consumer behaviors, you need to be flexible and creative to continue providing value to your audience.

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Education Advertisers Advertising Gen Z 80

Hubspot Marketing

APRIL 15, 2025

Before you decide what to buy, you probably decide where to shop which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly cant remember the last time I made a purchase without some online research first. Earlier today, I fell down a Google rabbit hole looking for bulk-dried tortellini.

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Customer Journey SEO Customer Price 86

Martech

APRIL 15, 2025

Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?

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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

SocialPilot

APRIL 14, 2025

When did you last book a hotel without checking reviews? Whether its a luxury stay in New York, a B&B in California, or a guesthouse in Florida, online reviews help people make the right choice. In fact, 79% of people trust reviews just as much as personal recommendations. If you’re a hotel or resort owner, you know how much influence reviews have.

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Lynton Web

APRIL 16, 2025

Community-based organizations like YMCAs prosper through vibrant member relationships, yet many wrestle with fragmented systems that create disjointed experiences. Your membership software captures facility visits, but your marketing specialists remain in the dark without this crucial data. Your ticketing platform logs admissions, but fundraising and operations personnel can't pinpoint your most loyal visitors.

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Transform Communications Customer Journey Health 59

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Whats one way to achieve that? Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.

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Advertisers Advertising Customer Journey Marketers 62

Martech

APRIL 16, 2025

If you had to summarize the relationship between business leaders and data in just a couple of words, your best bet is simply to say, Its complicated. And it seems to be getting more complicated as time goes on. Salesforce’s State of Data and Analytics 2025 report (registration required) found that confidence in datas relevance to business objectives is down 18% from its 2023 report, and confidence in data accuracy is down 27% in the past two years.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing