Hubspot Marketing
AUGUST 6, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my marketing career as a junior community marketer. I should have been pretty prepared for the job. I’d spent £50,000 on my marketing degree and four years studying. Yet, just a few hours into my first day, I realized I wasn’t well-prepared.
Martech
AUGUST 6, 2024
Consumers expect brands to understand their unique needs and deliver what they want seamlessly. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape. For years, this meant relying on third-party data, mainly cookies, as the backbone of brand connection strategies.
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The LeadG2 Blog
AUGUST 6, 2024
A seamless alignment between B2B sales and marketing teams is the cornerstone of top-line revenue growth and sustained business success. When these teams are not in harmony, it can result in costly inefficiencies, missed opportunities, and significant revenue losses. Keep reading for the ten telltale signs that typically indicate your sales and marketing teams are out of sync, and learn how to steer them back on track.
Buffer Marketing
AUGUST 5, 2024
30 days. 34 posts. 1 Live. 1 embarrassing dance. 3 copycat scammer accounts. 1 marriage proposal. 385K views. And 1,194 followers gained. For a TikTok newbie, that’s not too shabby, is it? It’s been a few days since I wrapped up my TikTok experiment, and let me tell you, I’ve gained a few grey hairs in that time. But, dear reader, it worked.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Marketing Insider Group
AUGUST 7, 2024
Artificial intelligence is changing business operations by automating tasks and enabling new and innovative tools. At the forefront of this transformation is ChatGPT, a powerful language model by OpenAI that typically attracts over 1 billion monthly visitors. Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant.
Martech
AUGUST 7, 2024
As predictable as the sun coming up in the morning, each day I speak with sales and marketing leaders who fear they’re not doing enough with AI and have fallen too far behind. They feel unsuccessful and worried they aren’t meeting leadership expectations. Take a deep breath. You’re not an anomalous failure, and it doesn’t mean your team sucks.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Backlinko
AUGUST 7, 2024
An SEO roadmap is where high-level objectives trickle down to project-level prioritization. Complete with all the context, tactics, and timelines to bring your strategy to life. Because having a solid SEO strategy is great. But without a plan to put things into action, it’s just a vision board. Below, I’ll break down why an SEO roadmap is such an important tool and how it can benefit your business at large.
Six & Flow
AUGUST 6, 2024
AI-powered chatbots can revolutionise B2B demand generation with seamless automation, personalised interactions, and 24/7 availability.
Zumvu
AUGUST 7, 2024
Today’s internet has the power to influence every person, thus making social media marketing techniques a matter of utmost importance for brands.
Aspiration Marketing
AUGUST 8, 2024
Remember struggling to identify your business's weaknesses in a SWOT analysis? We tackled that challenge, helping you uncover internal limitations. But there's another side to the coin – opportunities! In this blog post, we'll shift our focus to the "O" in SWOT. Opportunities are external factors – trends, market shifts, competitor blunders – that you can leverage to propel your brand forward.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hubspot Marketing
AUGUST 5, 2024
Today, data wrangling is an essential skill in almost every role, making Excel an essential skill. But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels.
Martech
AUGUST 6, 2024
Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. It could result in a big hit to parent company Alphabet’s bottom line; more and better search choices for people; and lower-priced, more effective advertising. We won’t know until U.S. District Judge Amit Mehta hands down the penalties in a few months.
Marketing Insider Group
AUGUST 5, 2024
You’ve launched your paid media campaign. Ads are running, money is spent, but now comes the million-dollar question: Is it working? Analyzing paid media performance isn’t just a good idea; it’s essential. At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy.
Aspiration Marketing
AUGUST 5, 2024
In an era where social media dominates our conversations, a whopping 96% of your customers won’t tell you they are unhappy with your services but will speak about their disappointment on at least one social platform. Social listening in 2024 could be the difference between positive customer relationships and a loss of potential leads. By tracking customer conversations about your brand on social media, you can quickly identify pain points and any negative sentiment related to your products and s
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Buffer Marketing
AUGUST 7, 2024
Influencers have become powerful voices in shaping consumer behavior and brand perception. In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience.
Martech
AUGUST 7, 2024
The ability to have the tools and information to make data-driven decisions is no longer a “nice to have” but a necessity. Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns. However, the challenge lies in changing current behaviors and decision-making processes to incorporate better information.
Search Engine Land
AUGUST 5, 2024
Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows Google may have grown 1.4% from May 2023 to May 2024. “In May of 2024, Google has slightly more desktop visits than they did in May of 2
Social Media Examiner
AUGUST 6, 2024
Are your staff or colleagues resistant to using AI in their work? Wondering how to get people onboarded to using AI? In this article, we explore how to get your team or your clients to embrace using AI. Why Should Businesses Use AI? Artificial intelligence (AI) is revolutionizing the business world, offering unprecedented opportunities for […] The post Getting Your Team Quickly to Embrace AI appeared first on Social Media Examiner.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Buffer Marketing
AUGUST 6, 2024
Early in my career, the idea of “thought leadership” wasn’t on my radar. At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.
Martech
AUGUST 7, 2024
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms.
Search Engine Land
AUGUST 5, 2024
Google Search Console is rolling out recommendations within Google Search Console for some users. Google said this is an experimental feature and gives you insights and recommendations to improve your site’s performance on Google Search. What are Search Console recommendations. Search Console recommendations is a “feature that provides websites with optimization opportunities and suggests actions they can take to improve their presence on Google Search,” Google wrote.
Social Media Examiner
AUGUST 8, 2024
Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? In this article, we’ll explore using LinkedIn ads on personal profiles. Why LinkedIn Ads Matter for Personal Profiles LinkedIn has seen tremendous growth in recent years, especially since the COVID-19 pandemic […] The post LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More appeared first on Social Media Examiner.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Businesses Grow
AUGUST 5, 2024
A member of my RISE marketing community felt a bit stuck after blogging for a year. It occurred to me that I had not written about basic writing tips for many years, so let’s do that today. Blogging still plays an important role in the digital marketing ecosystem, and it’s also a lot of fun. Here are some tips to re-energize your blog. Some are refreshers, some will be new to you … Write “upside down,” meaning, tell the reader immediately what this story is about.
Martech
AUGUST 8, 2024
Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is st
Search Engine Land
AUGUST 9, 2024
TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced friction between discovery and purchase could boost conversion rates. How it works: Amazon product recommendations will appear in users’ “For You” feeds.
SocialPilot
AUGUST 5, 2024
People don’t scroll down on their social media feeds forever. They check out the first few things they see. If your post ain’t there, it’s like it never existed. Plus, social media platforms have rules up to your neck about how and when you can publish content. Post too much; you are just noise. Not enough; you are a ghost. So, you play it smart. You use a recurring post schedule to hit the platforms again and again, at different times, on different days.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Backlinko
AUGUST 7, 2024
Have you ever wondered how to find keywords on a website? Or, why it’s so crucial for your online business success? This method is easy to overlook. But it’s a powerful way to find valuable insights about your competitors. Find fresh content ideas. Or, locate the specific information you need. At Backlinko, we track how often people find our site through specific keywords.
Martech
AUGUST 9, 2024
Google unveiled new features for Local Services Ads (LSA) this week. One automatically selects profile photos to display in advertisements, while the others give advertisers more control over their spending. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. How it works: Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement.
Search Engine Land
AUGUST 6, 2024
Google rolled out a new look for the trending now section on Google Trends. This new look fits more trending queries on the page and gives it all in a nice list view interface. What you see. This new trending now page shows you when the phrase began trending, the search volume, trend breakdowns and a chart. It also has nice filtering options across the top, to filter by country, timeframe, trending status, and relevance.
Aspiration Marketing
AUGUST 9, 2024
Discover the first steps in our journey of integrating AI ChatBots into the fabric of content marketing research and strategies to drive innovation and insights.
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