Hubspot Marketing
AUGUST 21, 2020
The other day, I roamed the aisles of CVS and picked up the same Crest toothpaste I've been buying for years. I didn't think twice about it. I made the purchase on auto-pilot. I didn't consider testing out a different brand, or purchasing one from another retailer. Toothpaste, as it turns out, is known as a "convenience good", which matches my buying behavior.
Hootsuite
AUGUST 19, 2020
Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. It can be limited to a single network, or take place across multiple social media platforms.
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Neil Patel
AUGUST 18, 2020
Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.
Content Marketing Institute
AUGUST 20, 2020
Discover the biggest threats to your content marketing success – and the fixes – cited by some of the expert speakers at Content Marketing World. And you’ll find out the one thing that controls most of the threats. Continue reading → The post 16 of the Biggest Threats to Content Marketing Success appeared first on Content Marketing Institute.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Journal
AUGUST 15, 2020
Learn how to create content that will have the best chances of bringing in sustainable, qualified, and long-lasting organic traffic. The post How to Integrate Content Marketing & SEO appeared first on Search Engine Journal.
Hootsuite
AUGUST 18, 2020
The YouTube algorithm decides what people watch on YouTube 70% of the time. And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
AUGUST 17, 2020
Video now makes up 15% of brands’ content on the world’s biggest social media platform. Learn how to improve engagement in your Facebook video program with these tips culled from a study of over 10.5 million posts between 2014 and 2020. Continue reading → The post 6 Proven Tips for Successful Facebook Videos appeared first on Content Marketing Institute.
Search Engine Journal
AUGUST 15, 2020
Publishing blog posts or articles on your own website isn’t good enough. Here are 20 more places where you can, and should, share your content. The post 20 Places You Should Be Sharing Your Content via @_kevinrowe appeared first on Search Engine Journal.
Hootsuite
AUGUST 17, 2020
It’s true, cute cat videos are hard to ignore on YouTube. But if you’re using this social media channel as part of your marketing strategy , then your brand needs to pay attention to YouTube comments too. YouTube comments allow the public to interact with your video content and for your brand to take part in a dialogue. And engaging with YouTube users in the comments can help you get new YouTube subscribers.
Sprout Social
AUGUST 19, 2020
With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for your business. Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. According to a Facebook-commissioned study , 61% of U.S consumers had used a daily messaging app to communicate with a business within the past three months of the survey.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Content Marketing Institute
AUGUST 19, 2020
Leveraging content and technology requires you to keep this one thing in the center. Learn that and more from the happenings at ContentTECH Summit 2020. Continue reading → The post Content + Technology: 4 Things to Learn as You Move Into 2021 appeared first on Content Marketing Institute.
Neil Patel
AUGUST 18, 2020
Paid advertising offers a 200% ROI. So for every dollar you spend, you get two dollars in return. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time.
Marketing Insider Group
AUGUST 17, 2020
There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.
Search Engine Journal
AUGUST 16, 2020
Simplify your content optimization process and reduce your stress with this guide to creating an effective content marketing editorial calendar. The post How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps via @MaddyOsman appeared first on Search Engine Journal.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
AUGUST 18, 2020
Google works hard to provide searchers with the questions and the answers. With a well-built, strategically optimized FAQ page, you can capture more of those organic opportunities. Here are five steps to make that happen. Continue reading → The post How to Create an FAQ Page Optimized for Search appeared first on Content Marketing Institute.
Rock Content
AUGUST 21, 2020
The need for efficiency in Digital Marketing is pushing businesses to find more intelligent, data-driven ways of planning campaigns , producing content, and managing processes and finances. The path chosen for almost all of them is a concept called Digital Transformation. This brings companies’ administrative and operational capabilities to a new era of automation and optimization.
Marketing Insider Group
AUGUST 18, 2020
Words matter. How we communicate makes the link between our purpose and the results we deliver. Communication lies at the very heart of Agile marketing and business agility. As a result, our Agile endeavors will thrive or falter according to our ability to communicate. The word “communication” elicits images of writing, talking, presenting – the initiating part only.
Search Engine Journal
AUGUST 19, 2020
Here are seven big benefits of blogging for business, plus examples of companies using blogs to help grow their traffic and attract new customers. The post 7 Ways Businesses Benefit from Blogging via @ronlieback appeared first on Search Engine Journal.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Diggity Marketing
AUGUST 16, 2020
In reply to Justin Barracosa. Great question Justin. Let’s say you want to rank for “Best Golf Clubs”. An example of an EMD would be bestgolfclubs.com. In this example, the main keyword that the site wants to rank for is “Best Golf Clubs”. This keyword is not something exclusive to this domain. It is an existing search term, AND has the intent of people looking for golf club recommendations.
Litmus
AUGUST 17, 2020
In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In this edition, we’ll explore some really cool 3D techniques that make your images pop. The perpetual challenge of setting your emails apart from other brands in the inbox is one that never goes away.
Marketing Insider Group
AUGUST 18, 2020
The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 34% more revenue from new customers. 108% more acceptance of Marketing Qualified Leads (MQLs). 36% increase in customer retention. That’s enough for any B2B company to run with and give it their all.
Search Engine Journal
AUGUST 20, 2020
Want to build your authority on a topic? Discover four types of data that you can use to establish your content and keyword pillar strategy. The post 4 Must-Use Data Sources to Establish the Right Content & Keyword Focus via @JRiddall appeared first on Search Engine Journal.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
AUGUST 21, 2020
This week, Robert Rose asks whether technology or people are more important in content strategy. He chats with a futurist about whether martech serves us or we serve martech, and more. Continue reading → The post Should You Add More to Scale Your Content Strategy? [The Weekly Wrap] appeared first on Content Marketing Institute.
Sprout Social
AUGUST 18, 2020
It’s never been more important to talk about diversity, equity and inclusion (DEI). The global COVID-19 pandemic and the Black Lives Matter movement have put conversations about systemic inequity and racial injustice front and center. As we work to understand what the path forward will look like, we have the opportunity to create a better world—but only if we can face our history around these issues head-on.
Marketing Insider Group
AUGUST 20, 2020
How do you get attention for your brand without overspending on resources in a saturated market? It’s a question of ‘how do you rank and win?’, which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also helps to have an authentic and quirky voice.
Rock Content
AUGUST 19, 2020
More than a good user experience (UX) and functionality, it is necessary to guarantee the hosting security of a site that is on the web. This is also one of Google’s ranking parameters. Several points must be carefully considered when building a secure environment, especially when it comes to e-commerce. A quality and secure hosting that values solid standards can guarantee the best conditions for the company and its customers.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Pam Didner
AUGUST 16, 2020
Facebook. Twitter. LinkedIn. When I speak, I always encourage attendees to reach out and ask me questions. Daniel Benyo sent me a list of questions after listening to my presentation “New Rules of Marketing” in Hungary. Q1: How can a marketer understand segments that he never interacted before? . A: If you want to sell something to a different country, the best way is to travel to that country to see the market first hand.
Litmus
AUGUST 20, 2020
The most successful retailers recognize the importance of email in the buying process. From onboarding emails to abandoned carts, email drives people to stores—online and off—and builds loyal customers that keep coming back for years. As brands continue to realize email’s true value, marketers are required to create, test, and send more campaigns than ever—usually under tight deadlines.
Marketing Insider Group
AUGUST 19, 2020
Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume.
Rock Content
AUGUST 16, 2020
URLs added to the WordPress platform are addresses that deserve attention because they are directly related to the management of blog files and the way your business appears in the search results performed on the Internet. Based on this, you will have to change your WordPress URL several times. The question is — do you know how to do it? If the answer is “no”, don’t worry.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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