Martech
NOVEMBER 4, 2024
Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.
Trade Press Services Newsletter
NOVEMBER 7, 2024
When was the last time you experienced genuine gratitude at work? If you can’t recall, you’re not alone. Gratitude is often thought of as a personal virtue to practice in everyday life or around holidays. “The practice of expressing gratitude is far more often associated with personal relationships like friendships, partnerships, or family,” says Intelligent Change. “You rarely hear the words ‘gratitude’ and ‘business’ in the same sentence.” A recent study by the John Tem
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Hubspot Marketing
NOVEMBER 5, 2024
One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers.
Aspiration Marketing
NOVEMBER 5, 2024
Sales enablement is a powerful tool that equips your salesforce with the resources, knowledge, and processes they need to consistently convert leads into customers. But where did this concept originate, and how has it evolved over time? This blog post delves into the history of sales enablement, highlighting key milestones and showcasing its enduring relevance in today's dynamic sales landscape.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
NOVEMBER 4, 2024
The evolution of Instagram has been action-packed. One day, we’re trying to find the perfect filter for a square-cropped photo of a cup of tea; the next, we’re exploring how to get approved for Instagram Shopping. At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell.
Businesses Grow
NOVEMBER 7, 2024
I am writing this post BEFORE the 2024 U.S. election results. So I don’t know at this moment who won or lost or what chaos might ensue. But in any event, I wanted to share a hopeful thought about my country. Both sides treated this election as a potential apocalypse. Everything is on the line. The nation will collapse if the wrong party wins. I was astonished by a video where a woman was asked what she would do if her candidate were not elected, and she said, “I would kill myself.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
NOVEMBER 7, 2024
Today, businesses constantly seek innovative ways to reach and engage their target audience. One powerful tool that has stood the test of time is email marketing. Despite the rise of social media and other digital channels, email remains a highly effective way to build relationships, drive sales, and increase brand loyalty. Whether you're a seasoned marketer or just starting out, understanding the power of email marketing can significantly improve your overall strategy.
Content Marketing Institute
NOVEMBER 6, 2024
To win big with influencer marketing, B2B brands need the right game plan. Build it with this expert advice on selecting valuable partners, determining goals, and effectively positioning content.
Marketing Insider Group
NOVEMBER 5, 2024
PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services.
Martech
NOVEMBER 7, 2024
Account-based marketing (ABM) platforms came with the promise of revolutionizing B2B marketing. They reminded us that it’s all about the account and transformed that insight from a concept into a craft. They recognized that the value of a lead extends beyond MQLs and SQLs, reframing it as a powerful account signal for prioritization and scoring. ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Aspiration Marketing
NOVEMBER 6, 2024
Customer relationships are the golden thread in a competitive business landscape that weaves success. But managing those relationships can feel like juggling pins – especially as your business grows. Enter the CRM system, a powerful tool to streamline customer interactions and unlock valuable insights. But with so many options on the market, you might wonder: Does a CRM system make sense for my business?
Hubspot Marketing
NOVEMBER 4, 2024
There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. Table of Contents How to Use AI for Marketing Analytics Tools for Marketing Analytics How to Use AI for Marketing Analytics Marketers are using AI in many ways: content creation, automation,
Marketing Insider Group
NOVEMBER 4, 2024
You need a website that performs to the best of its abilities to succeed as a business. A comprehensive SEO and technical audit is part of the process because it checks that search engines can find your website and that it provides a seamless user experience. Users conduct 6.3 million Google searches every minute, and a chunk of those searchers could be looking for what you’re selling.
Martech
NOVEMBER 8, 2024
In previous articles, we’ve explored the role of data-driven strategies in the planning and execution phases of marketing initiatives. Here, we’ll focus on using data to analyze and improve decision-making after launching a marketing initiative. The post-campaign phase is crucial for understanding results and extracting actionable insights to inform future strategies.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Sprout Social
NOVEMBER 4, 2024
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.
Hubspot Marketing
NOVEMBER 7, 2024
I have been freelancing for nearly 6 years now (gosh, time flies). Initially I didn’t formalize my agreements with clients — no signed documents or contracts. But as I gained more experience, I realized that if I wanted to grow my business I had to set ground rules and put them in writing. Once I introduced contracts, which included a statement of work, working with clients became much easier.
Buffer Marketing
NOVEMBER 5, 2024
Trying to get more views on YouTube can often feel like screaming into the void. (*“Hello? Is anyone there?”*) It can be disheartening to stay stuck with the same 100–200 views. In this article, I’ll share 13 actionable strategies for increasing your YouTube videos' views. Your videos can get discovered in one of four ways: Someone found your video on their YouTube homepage Someone saw your video in the “Suggested” tab while looking at another video
Martech
NOVEMBER 5, 2024
With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. But before you hit send, consider this: Your campaign must deliver more than discounts to be effective and profitable this Black Friday.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Backlinko
NOVEMBER 8, 2024
What are the 4 Ps of marketing? Product. Price. Place. Promotion. For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. But do these classic principles hold up even as AI transforms whole businesses and industries? Absolutely. Why? Even with AI’s growing influence, the fundamental customer needs haven’t changed.
Hubspot Marketing
NOVEMBER 5, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would be, and will always be, a waste of my time. Over a decade ago, I walked away from a dull, corporate job because it felt like a trap — a suffocating environment designed to put me on a creatively draining conveyor belt headed for “W
Social Media Examiner
NOVEMBER 7, 2024
Are you overlooking Reddit? Wondering how to get started—from identifying the right subreddits to engagement tactics? In this article, we'll explore what you need to know to thrive with Reddit. Why Reddit Matters for Marketers in 2024 Reddit has become an essential platform for marketers, with approximately half of all North Americans using it. Reddit's […] The post Getting Started With Reddit: The Future of Online Conversations appeared first on Social Media Examiner.
Martech
NOVEMBER 6, 2024
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
illumin
NOVEMBER 7, 2024
TikTok is pushing the envelope on search advertising. Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok launched its “Search Ads” campaign on September 24, 2024.
The LeadG2 Blog
NOVEMBER 5, 2024
In this episode of The B2B Sales & Marketing Hotline, Emily and Maryanne explore how to go about mapping content to the buyer's journey. Whether you're a B2B sales leader or a marketing pro looking to strengthen your strategy, this episode is packed with insights to elevate your content game.
Hubspot Marketing
NOVEMBER 7, 2024
As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and how do you put it into practice? Building a great product is hard, but it’s only half the battle. The real challenge is getting that product in front of the right customers — repeatedly, and at scale. For most startups, this is where things fall apart.
Martech
NOVEMBER 8, 2024
In B2B marketing, simply sticking to traditional channels may limit your potential. As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platfo
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Hootsuite
NOVEMBER 7, 2024
Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.
Content Marketing Institute
NOVEMBER 8, 2024
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?
Litmus
NOVEMBER 6, 2024
Originally published on April 5, 2021. Last updated on February 28, 2023. The post Email Client Market Share in 2022: What’s Most Popular? [Infographic] appeared first on Litmus.
Martech
NOVEMBER 8, 2024
Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. 2. The deliverability landscape will continue to evolve. And that’s only the timely stuff. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s n
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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