This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. I was fortunate to have a manager who saw my potential and was willing to invest in training me. Since then my career has followed a marketing path; even when I’ve managed multi-disciplinary teams, marketing has been a major part.
Instagram best practices continue to change. As new advertising, creative, and sales tools come online, brands are discovering new ways to engage users. For breakout success in 2020, you’ll need to keep up with the latest trends and make full use of what Instagram has to offer. Just consider what your brand is up against. Last year, businesses spent roughly $20 billion to advertise on Instagram.
There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.
Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. As video becomes the content of choice for many buyers, marketers have had to develop a way to incorporate video into their lead scoring models.
If you’ve been following the latest social trends , chances are you’ve made an Instagram collage. No, we’re not talking paper, scissors, and glue. Think Instagram Top Nine. Or the “LinkedIn, Instagram, Facebook, Twitter” meme. But brands have used the crafty artform for more than memes. Instagram collages can combine multiple photos to show off different product angles and features—or even before and after shots.
If you’ve been following the latest social trends , chances are you’ve made an Instagram collage. No, we’re not talking paper, scissors, and glue. Think Instagram Top Nine. Or the “LinkedIn, Instagram, Facebook, Twitter” meme. But brands have used the crafty artform for more than memes. Instagram collages can combine multiple photos to show off different product angles and features—or even before and after shots.
Trends are the currency of the Internet and TikTok is the breeding ground of today’s most permeating trends and memes. If you’ve heard it, seen it or laughed at it somewhere on social media, chances are it’s already gone viral on TikTok. Everything happens bigger and faster here. Reigning queen of TikTok and member of the famed Hype House , Charlie D’Amelio , knows.
This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading → The post Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters. appeared first on Content Marketing Institute.
Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level or higher. #1 – Growth Strategies. Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%.
Can I Use This Photo on Social Media? Understanding Image Copyright. It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. However, what happens to those customers once they click through your promotions? Are they moving through your funnel or are you letting those precious clicks go to waste?
Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them. Continue reading → The post No One Can Break Your Content Rules If They Don’t Exist appeared first on Content Marketing Institute.
Writing SEO content is among the most effective digital marketing strategies for lawyer clients. Here's how to do it right. The post 6 SEO Content Writing Tips for Law Firms via @krisjonescom appeared first on Search Engine Journal.
Email is a serious business. I mean, anything with an ROI of 42:1 deserves to be respected. That doesn’t mean you can’t (or shouldn’t) have a little fun while you’re at it. There are plenty of big ways to make your email marketing better, from personalization to interactive design. We started to wonder, though, are there any small ways to make your email stand out?
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. And 84% of respondents in an Infographic World survey found the medium effective.
This week Robert Rose wonders about stories from the future. He finds Ad Age’s content marketing awards to be aged ads. He talks with a trend hunter and shares articles to help future-proof your content marketing strategy. Continue reading → The post Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap] appeared first on Content Marketing Institute.
With this campaign process in place, you can get closer than ever before to actually delivering "10x impact." The post The Content Campaign Process to Get Consistently Close to Insane ROI via @simonpenson appeared first on Search Engine Journal.
The email industry is constantly changing, but what are the trends that really matter in the years to come—and how can marketers prepare? We asked leading industry experts to share their visions for how some of the most crucial elements of email marketing will change in the next decade. In our ebook The Future of Email in 2020 and Beyond , you’ll find their collective predictions for email’s future.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
As a social media professional, presentations are an inevitable part of your job and a vital part of your career growth. If that gives you nervous butterflies, not to worry! Honing your presentation skills takes time, patience and practice. Presentations can be a challenge, but they’re also an opportunity. Whether you’re presenting a new social strategy , proving the ROI of a campaign or pitching business to a new client, the basics of successful presentation are the same.
How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading → The post Most Agencies Bet on This Distribution Model [New Research] appeared first on Content Marketing Institute.
Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization. In many cases, it fundamentally changes the way an entire business operates.
These eight tips will help you to make your data visualization more engaging and effective. The post 8 Tips to Make Your Data Visualization More Engaging & Effective via @theshelleywalsh appeared first on Search Engine Journal.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. We’ve said it before (and we live it every day!
As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients.
Creating Online Courses That Work for Your Students and Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Ferriman. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with Justin Ferriman, co-founder and CEO of the learning management system LearnDash. Ferriman became interested in learning management systems (LMS) when he was doing some research for a consulting engagement that he had, and he discovered that there wasn
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Posted by Cyrus-Shepard In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page. These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN.
In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives.
If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. It’s that blank sheet of paper that gets you. When it’s time to think of an event theme, sometimes the idea well runs dry. Yet there’s that darn calendar – blinking red, or so it seems. You needed a theme yesterday.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
172 
Let's personalize your content