Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. I was fortunate to have a manager who saw my potential and was willing to invest in training me. Since then my career has followed a marketing path; even when I’ve managed multi-disciplinary teams, marketing has been a major part.

Thought Leadership 172

Thought Leadership Marketers Marketing Price 172

Neil Patel

FEBRUARY 25, 2020

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

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SEO Promotion 145

Hubspot Marketing

FEBRUARY 25, 2020

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments. Well, I'm here to let you know that you don't have to worry because email marketing is still going strong. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success , and 73% of millennials prefer communications from businesses to come via email.

Email Marketing 145

Email Marketing Marketers Marketing Millennials 145

Content Marketing Institute

FEBRUARY 25, 2020

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketers Marketing SEO 144

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Marketing and sales teams rely on lead scoring to identify high-quality prospects they want to pursue. This improves the efficiency of the sales process, drives conversion rates and improves the buyer’s journey by providing relevant information when leads are most engaged. As video becomes the content of choice for many buyers, marketers have had to develop a way to incorporate video into their lead scoring models.

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Hootsuite

FEBRUARY 26, 2020

If you’ve been following the latest social trends , chances are you’ve made an Instagram collage. No, we’re not talking paper, scissors, and glue. Think Instagram Top Nine. Or the “LinkedIn, Instagram, Facebook, Twitter” meme. But brands have used the crafty artform for more than memes. Instagram collages can combine multiple photos to show off different product angles and features—or even before and after shots.

Branding 143

Branding Product Promotion Price 143

Content Marketing Institute

FEBRUARY 28, 2020

This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading → The post Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters. appeared first on Content Marketing Institute.

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Content Marketing Marketers Marketing 131

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. companies, 98% of whom hold the position of VP-level or higher. #1 – Growth Strategies. Spending on existing markets and offerings continues to dominate growth spending (at 54% of investment), while diversification (spending on new markets and new offerings) continues to be lowest at 10.4%.

CMO 130

CMO Retail Price New Markets 130

Search Engine Journal

FEBRUARY 28, 2020

Writing SEO content is among the most effective digital marketing strategies for lawyer clients. Here's how to do it right. The post 6 SEO Content Writing Tips for Law Firms via @krisjonescom appeared first on Search Engine Journal.

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Law SEO Digital Marketing Marketing Strategy 123

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. That’s because marketers are often so laser-focused on attracting customers and followers. However, what happens to those customers once they click through your promotions? Are they moving through your funnel or are you letting those precious clicks go to waste?

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Shoppers eCommerce Promotion Shipping 125

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Content Marketing Institute

FEBRUARY 24, 2020

Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them. Continue reading → The post No One Can Break Your Content Rules If They Don’t Exist appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 121

Marketing Insider Group

FEBRUARY 26, 2020

Digital transformation is essential for the businesses of today to grow and succeed. Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. Digital transformation goes beyond simple modernization. In many cases, it fundamentally changes the way an entire business operates.

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Transform New Technology User-Generated Retail 107

Search Engine Journal

FEBRUARY 26, 2020

With this campaign process in place, you can get closer than ever before to actually delivering "10x impact." The post The Content Campaign Process to Get Consistently Close to Insane ROI via @simonpenson appeared first on Search Engine Journal.

Place 101

Place Content Marketing Marketing Marketers 101

Sprout Social

FEBRUARY 27, 2020

As a social media professional, presentations are an inevitable part of your job and a vital part of your career growth. If that gives you nervous butterflies, not to worry! Honing your presentation skills takes time, patience and practice. Presentations can be a challenge, but they’re also an opportunity. Whether you’re presenting a new social strategy , proving the ROI of a campaign or pitching business to a new client, the basics of successful presentation are the same.

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Social Media Marketing Energy Entertainment Branding 111

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Content Marketing Institute

FEBRUARY 27, 2020

This week Robert Rose wonders about stories from the future. He finds Ad Age’s content marketing awards to be aged ads. He talks with a trend hunter and shares articles to help future-proof your content marketing strategy. Continue reading → The post Avoid Predictions and Analyze the Possibilities of the Future [The Weekly Wrap] appeared first on Content Marketing Institute.

Marketing Strategy 21

Marketing Strategy Content Marketing Marketing Marketers 21

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. And what’s the point of all that? As well as keeping your existing customers, one of your primary focuses is bringing in new clients.

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Customer CMO B2C User-Generated 106

Duct Tape Marketing

FEBRUARY 26, 2020

Creating Online Courses That Work for Your Students and Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Ferriman. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I sit down with Justin Ferriman, co-founder and CEO of the learning management system LearnDash. Ferriman became interested in learning management systems (LMS) when he was doing some research for a consulting engagement that he had, and he discovered that there wasn

Management 101

Management Marketing Strategy Customer Marketing 101

Traackr

FEBRUARY 27, 2020

In an industry dominated by men, here are 6 female influencers who are standing out in the automotive industry.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

FEBRUARY 26, 2020

How do agencies use content marketing to promote their own businesses? Read on to learn. Discover how many use paid distribution models, which social media platform brings in the most business, and much more. Continue reading → The post Most Agencies Bet on This Distribution Model [New Research] appeared first on Content Marketing Institute.

Promotion 101

Promotion Content Marketing Marketing Marketers 101

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. It’s that blank sheet of paper that gets you. When it’s time to think of an event theme, sometimes the idea well runs dry. Yet there’s that darn calendar – blinking red, or so it seems. You needed a theme yesterday.

Pharmaceutical 100

Pharmaceutical Event Marketing Health Promotion 100

Duct Tape Marketing

FEBRUARY 24, 2020

The Future of Small Business Marketing is In-House written by John Jantsch read more at Duct Tape Marketing. In a recent blog post identifying marketing insights for 2020 , I mentioned the idea that more small business owners should and are taking basic marketing tactics in-house. Now, that may seem like an odd trend for a marketing consultant to promote but let me tell you a story about a typical small business today in the world of digital marketing.

Marketers 101

Marketers Marketing Management Marketing Plan 101

Search Engine Journal

FEBRUARY 25, 2020

These eight tips will help you to make your data visualization more engaging and effective. The post 8 Tips to Make Your Data Visualization More Engaging & Effective via @theshelleywalsh appeared first on Search Engine Journal.

Content Marketing 99

Content Marketing Marketing Marketers 99

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Bannerflow

FEBRUARY 26, 2020

It’s an ad tech term that has grown rapidly within digital advertising circles but what exactly is a creative management platform, or CMP? And why does every marketing team need one? In this blog we focus on the different benefits and values that a creative management platform can provide a marketing team, including: Increasing efficiency within production.

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Management Advertisers Advertising Transform 98

Sprout Social

FEBRUARY 27, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. We’ve said it before (and we live it every day!

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B2C Fashion User-Generated Product 89

Duct Tape Marketing

FEBRUARY 25, 2020

Designing the Perfect Sales Process written by John Jantsch read more at Duct Tape Marketing. Advances in technology and changes in digital marketing have radically shifted the customer journey. Where there used to be clear delineation between the sales and marketing teams’ roles and responsibilities, things are a lot murkier nowadays. Prospects are able to do more initial research on their own.

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Education Customer Journey Millennials Customer 100

Traackr

FEBRUARY 24, 2020

In this issue of Trend Lightly, Danielle Prescod shares her perspective on how brands can & should avoid implementing disingenuous diversity initiatives.

Branding 81

Branding 81

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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Moz

FEBRUARY 24, 2020

Posted by Cyrus-Shepard In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains: Wrap the title of your page in H1 tags Use one — and only one — H1 tag per page. These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this: "Silly CNN.

SEO 80

SEO Place Search Marketers Branding 80

illumin

FEBRUARY 28, 2020

Road Map to a Trusted Supply Chain This week we attended the IAB Seminar Series event in Toronto. It spoke about the road map to a trusted supply chain – re-imagining digital media. We’ve entitled this post ‘Re-Imagining 3rd Party Cookies,’ as we believe this to be more concise per the content theme of the […]. The post IAB Seminar Series – Re-Imagining 3rd Party Cookies appeared first on AcuityAds Inc.

Advertising 52

Advertising Advertisers Marketers Marketing 52

Duct Tape Marketing

FEBRUARY 27, 2020

Crafting Growth-Focused Content for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Lance Cummins. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I visit with Lance Cummins, founder and President of Nectafy , the growth content company. If you know anything about marketing today, you know that it’s all about content.

Inbound Marketing 100

Inbound Marketing Email Marketing Content Marketing Customer 100

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? Understanding Image Copyright. It’s well known that images click on social media. And they’re also what we click on. In general, posts with visuals get more views, likes, and shares than posts that don’t. But sourcing images for social media isn’t always straightforward. The legalese found in image copyright policies can be intimidating.

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Social Media Marketing Law Non-Profit User-Generated 145

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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