Adobe Experience Cloud Blog
JUNE 25, 2020
Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. And, despite our nostalgia for travel and seeing people in person, they’re working out surprisingly well and only getting better. In fact, virtual events are shattering attendance records.
Content Marketing Institute
JUNE 25, 2020
We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute.
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Hootsuite
JUNE 24, 2020
blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. Track the right metrics, and you’ll be able to tell hype from reality.
Neil Patel
JUNE 23, 2020
E-commerce is booming. There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. So if you want to create an online business, one of the best ones to create is an e-commerce store. But how do you market it? How do you grow your traffic?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
JUNE 23, 2020
Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you. From A-listers like Taylor Swift and Mariah Carey to superstar sports franchises, hacks on Twitter are actually more common than you might think. The twitter accounts for the @NFL , @Chiefs , @packers and @ChicagoBears got hacked. pic.twitter.com/7Ps2kINm4b. — Dov Kleiman (@NFL_DovKleiman) January 27, 2020.
Content Marketing Institute
JUNE 24, 2020
Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading → The post 8 Things to Know Before You Start a Research Project appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JUNE 23, 2020
As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising. As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. An article – in the old school marketing industry’s bible – that questioned the validity of excessive marketing.
Sprout Social
JUNE 24, 2020
Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our mentions and messages as soon as they roll in. The reality, though? Recent research highlights how many brands are dropping the ball when it comes to social responses. And this spells opportunity for businesses that are able to get back to their customers ASAP.
Content Marketing Institute
JUNE 23, 2020
Do you ever want to curse the cursor? You can’t write that lead. You feel like you’re crafting the same content as yesterday. You can’t imagine another way to talk about your topic. Here’s some help to get you out of a writing slump. Continue reading → The post 18 Ideas to Overcome Your Writer’s Block appeared first on Content Marketing Institute.
Hootsuite
JUNE 23, 2020
YouTube engagement is crucial to your channel’s success. When you do it right, you build an authentic relationship with your viewers and community at large. They’ll know that they can rely on you for great content that informs and delights them—and they’ll reward you for it by returning and converting. When you do it wrong, you’ll leave your audience frustrated and dissatisfied.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Unbounce
JUNE 25, 2020
Georgia sells boutique hot sauces online and she’s starting to get some traction. With five years of marketing experience under her belt, she launched her store on Shopify as a side hustle. It’s blown up since then, allowing Georgia to turn peppery products into her full-time gig. To manage growing demand, she relied on an ecomm agency that promised her 7X ROAS.
Sprout Social
JUNE 22, 2020
There may come a time in your social media career where you look at your brand and wonder, “Is it time to create another Twitter account?” Having multiple Twitter accounts can be quite beneficial for many reasons. Brands and organizations do not have to have a global presence or thousands of followers to need for multiple Twitter accounts. If you have a wide audience, multiple products or services or different departments with different goals, then multiple Twitter accounts might be your best so
Content Marketing Institute
JUNE 22, 2020
Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes. Continue reading → The post 5 Content Lessons From John Krasinski’s Some Good News appeared first on Content Marketing Institute.
Hootsuite
JUNE 22, 2020
Caring for your brand means embracing the art and science of brand monitoring. We’re talking vigilance. We’re talking dedication. We’re talking an endless appetite for information. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. And with these tips and tools, you’re off to a great start.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
JUNE 22, 2020
Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.
Sprout Social
JUNE 25, 2020
Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Overview. Like many organizations have in 2020, the Trevor Project has had to be agile in its messaging and digital programming to make up for loss of in-person touchpoints with
Adams & Knight Marketing
JUNE 24, 2020
“If employees and colleagues of a health system are not living our brand promise, it will not come through in the brand experience,” states Reem Nouh, SVP at Adams & Knight. “It’s very critical that we build brands from the inside out.” In a recent episode of Becker’s Healthcare Podcast, a national source of news and information for healthcare decision makers, Reem joined Dave Whitehead, Executive Vice President for Strategy and Transformation at Hartford
Diggity Marketing
JUNE 22, 2020
In reply to Thomas Johnston. It’s been a long time since I sourced and built my own PBNs. These days I just buy from RankClub.io.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
JUNE 24, 2020
Getting Agile to scale is tricky in any context, and Agile marketing is no different. Complex scaling models designed to help dozens of development teams deliver massive software updates over a period of many months feel like overkill, yet enterprise marketers need something more than basic frameworks like Kanban or Scrum to tackle their multi-team initiatives.
Content Marketing Institute
JUNE 26, 2020
This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules. Continue reading → The post Do You Know Flat-Earth Marketers? [The Weekly Wrap] appeared first on Content Marketing Institute.
Sprout Social
JUNE 26, 2020
Note: This article was based on Material Components version 1.2.0-beta01 as of June 1, 2020. In my three and a half years working on a small Android team at Sprout Social, one of the main things that motivates me to come into work every day is the freedom and trust from our company to tackle a problem in whatever way we deem best. The freedom to research and explore many different solutions to a problem we deem necessary, while accounting for a timeframe to deliver on product updates, enables us
Diggity Marketing
JUNE 22, 2020
In reply to Arinze Ewuzie. It’s been years since I tried this technique. Sorry, I don’t have a current “best practice” for it.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Insider Group
JUNE 24, 2020
Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition. So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition.
Rock Content
JUNE 23, 2020
Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so. Confused? A company needs to learn a lot of relevant topics about itself to hit the big leagues, and the brand persona is one of them.
Search Engine Journal
JUNE 26, 2020
A content audit can help improve your website's quality. You just need to follow the right steps and know what to look for. The post A Simple Guide to Perform a Comprehensive Content Audit via @krisjonescom appeared first on Search Engine Journal.
Sprout Social
JUNE 25, 2020
Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear: while some come up through the social ranks, plenty learn about social and gain their communications experience from public relations, content, creative or account services roles. And while the responsibility of leading a social team often comes as part of a promotion, the unfortunate reality is that it can also come from restructuring or downsizing.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
JUNE 22, 2020
Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. If you’ve ever watched old movies set in Vegas, you know that all the romance revolved around the high rollers.
Duct Tape Marketing
JUNE 25, 2020
Do You Have What it Takes to Become an Entrepreneur? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Gino Wickman. In this episode of the Duct Tape Marketing Podcast , I interview Gino Wickman author of Entrepreneurial Leap: Do you have what it takes to become an entrepreneur? Gino has been an entrepreneur since the age of 21, he has had an obsession for learning what makes businesses and entrepreneurs thrive.
Traackr
JUNE 22, 2020
In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific.
Diggity Marketing
JUNE 24, 2020
Great article.
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