Hootsuite

NOVEMBER 21, 2019

Instagram video is an absolute must-have in your brand’s social media strategy. (She said, surprising no one.) But it’s a lot easier said than done. In 2019, 87% of businesses were using video as a marketing tool , and 90% of them said that they felt competition and noise are on the rise. Meanwhile, eMarketer just concluded that in 2020, Facebook and Instagram together will account for about two thirds of social video ad spend.

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Sprout Social

NOVEMBER 22, 2019

Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and o

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Hubspot Marketing

NOVEMBER 20, 2019

There's seemingly no end to the things you can test in your marketing, and if you've laid a solid framework for your inbound marketing programs, now's a great time to start optimizing and making what works pretty well work amazingly well. And the best way to get started is to conduct some A/B tests ! Or.multivariate tests? What's the difference between A/B tests and multivariate tests?

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Adobe Experience Cloud Blog

NOVEMBER 20, 2019

Growing a business is not an easy task. You have to find the right balance of investment in tools to help you grow and investment in time to ensure success. It is very easy to waste hour after hour on in-person networking or social media without any sign of business growth. It is equally possible to invest heavily in paid advertising such as PPC without any return on investment. .

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would argue that this misuse of company culture dampens the organization’s potential.

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Sprout Social

NOVEMBER 20, 2019

While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so much more to it than that. In fact, Pinterest has made a name as a visual search engine, housing tons of photos, graphics, links and inspiration for nearly anything you might want to find. This means it’s a goldmine social media platform for businesses with a visual aspect to their business, whether it’s photography or original graphics.

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Hootsuite

NOVEMBER 18, 2019

LinkedIn ads can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd. A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox. In addition to sharper targeting options, the platform made the switch to objective-based advertising.

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Neil Patel

NOVEMBER 19, 2019

It’s been more than a year since I launched the “new” Ubersuggest. And over the last 12 months, I have made a lot of progress. Just as a quick recap: Ubersuggest went from a basic keyword research tool to now containing backlink data, rank tracking, content ideas, site audit reports, and many more features. If you haven’t played with Ubersuggest in the past few months, give it a try.

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Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.

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Litmus

NOVEMBER 20, 2019

Dark Mode. The tech industry is buzzing with these two words, and email marketing is no exception. Last year, Apple added Dark Mode to its desktop email client. In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. There’s no denying Dark Mode is taking over the inbox—and making sure emails look great in this reading environment is the new big challenge for email marketers.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hootsuite

NOVEMBER 21, 2019

Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users daily. One third of the most viewed Stories come from businesses and 60% of users discover new products through the platform. With numbers like that, it might be tempting to throw up a random Stories Ad and wait for the clicks to come flying in. But, converting ad views into sales can be a challenge for brands, especially given all the ad content already on the app.

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Content Marketing Institute

NOVEMBER 22, 2019

This week, Robert Rose gets to the heart (and mistakes) of marketing measurement. He talks with Scott Monty about what Mr. Rogers can teach us about business. He digs into the “moment of next” research and more. Continue reading → The post Digging Into the Marketing Measurement Myth [The Weekly Wrap] appeared first on Content Marketing Institute.

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Marketing Insider Group

NOVEMBER 18, 2019

I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re still thinking through the lens of last century’s way of doing work, stop. Silos—departmentalizing every task—is so yesterday.

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Adobe Experience Cloud Blog

NOVEMBER 19, 2019

You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? If that gets your hackles up, stick with me until the end. Collaborating with other firms can make your agency stand out as a business that’s easy to work with.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened at all, we don’t blame you. So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. But consider that the majority of consumers today feel that brands don’t understand them.

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Content Marketing Institute

NOVEMBER 21, 2019

Visuals are increasingly becoming an organic search competitive advantage on Google. Follow these three tips to ensure that your site is ready and eager to deliver visuals that attract searchers and improve your click-through rate. Continue reading → The post How to Use Images to Increase Search Visibility and Get More Clicks appeared first on Content Marketing Institute.

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Marketing Insider Group

NOVEMBER 19, 2019

If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement. Thanks to Thunberg and the millions she’s inspired, it’s become clear that young people view climate change as a defining issue of their generation.

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Gen Z Customer Advertisers Advertising 106

Search Engine Journal

NOVEMBER 18, 2019

This new research will help you develop a stronger content marketing strategy in 2020. The post Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush appeared first on Search Engine Journal.

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Market Trends Content Marketing Marketers Marketing 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Bannerflow

NOVEMBER 21, 2019

In telecom marketing, having impactful HTML5 display advertising is essential. One company at the forefront of telecom display campaigns is leading nordic telecom brand, Three Sweden. Three Sweden has been a customer of the Bannerflow creative management platform (CMP) since 2014. At the heart of Three’s in-house strategy is its award winning in-house agency, Tre Creative Agency.

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Advertising Advertisers Price Product 74

Content Marketing Institute

NOVEMBER 20, 2019

What’s a content marketer to do with the news Instagram is piloting elimination of public “like” counts in the United States? Take it as an opportunity to strengthen your overall social media program. Continue reading → The post Stop Wanting to Be Liked (Instagram Is Doing It For You Anyway) appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 102

Duct Tape Marketing

NOVEMBER 19, 2019

How to Use LinkedIn to Grow Your Network written by John Jantsch read more at Duct Tape Marketing. LinkedIn is a powerful tool for small businesses looking to grow their network. They boast 660 million members worldwide and over 165 million in the U.S. alone. Because it’s a business-focused social network, it’s a necessity for those running B2Bs to have a presence on the platform.

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B2C SEO Advertisers Advertising 73

Search Engine Journal

NOVEMBER 22, 2019

Here's how to create a travel content strategy that drives links, traffic, and conversions. The post How to Create a Travel Content Strategy That Drives Links, Traffic & Conversions via @seo_travel appeared first on Search Engine Journal.

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Content Marketing Marketing Marketers 80

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Moz

NOVEMBER 21, 2019

Posted by RuthBurrReedy Gone are the days of optimizing content solely for search engines. For modern SEO, your content needs to please both robots and humans. But how do you know that what you're writing can check the boxes for both man and machine? In today's Whiteboard Friday, Ruth Burr Reedy focuses on part of her recent MozCon 2019 talk and teaches us all about how Google uses NLP (natural language processing) to truly understand content, plus how you can harness that knowledge to better op

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Content Marketing Institute

NOVEMBER 18, 2019

Sure, publishing a post to your Facebook page might get some views. But you didn’t create the content for only a few people. Maximize your reach with Facebook ads. Here’s a step-by-step process to do it the smart way. Continue reading → The post How to Use Facebook Ads to Promote Your Content appeared first on Content Marketing Institute.

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Promotion Content Marketing Marketing Marketers 90

Duct Tape Marketing

NOVEMBER 20, 2019

When and How to Sell Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chad Peterson. Podcast Transcript. Today’s guest on the Duct Tape Marketing Podcast is business broker, owner of Peterson Acquisitions , and fellow Kansas City resident Chad Peterson. Peterson has helped countless owners get the best deal when exiting their businesses.

PR 69

PR SEO Marketing Marketers 69

Search Engine Journal

NOVEMBER 21, 2019

Find out which Christmas adverts in the U.K. topped the list this year and what American retailers and marketers should learn from them. The post Did John Lewis Create One of the Top 2019 Christmas Adverts? via @gregjarboe appeared first on Search Engine Journal.

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Retail Marketing Marketers Content Marketing 54

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Moz

NOVEMBER 18, 2019

Posted by AndrewDennis33 Content and links — to successfully leverage search as a marketing channel you need useful content and relevant links. Many experienced SEOs have run numerous tests and experiments to correlate backlinks with higher rankings, and Google has espoused the importance of “great content” for as long as I can remember. In fact, a Google employee straight up told us that content and links are two of the three (the other being RankBrain) most important ranking factors in its sea

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Content Marketing Institute

NOVEMBER 19, 2019

Will the content tech partnerships you forge today pay off in long-term value? A search marketing expert shares what it takes to future-proof your content’s search performance and the tech solutions you select to support it. Continue reading → The post Select Your Search Marketing Tech For Now and the Future appeared first on Content Marketing Institute.

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Duct Tape Marketing

NOVEMBER 19, 2019

Investing in Small Businesses to Do Good for the Community written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Amanda Brinkman. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I visit with Amanda Brinkman. She is the Chief Brand and Communications Officer at Deluxe and the host of the hit series, Small Business Revolution Main Street.

Communications 66

Communications Marketing Strategy Branding Customer 66

Litmus

NOVEMBER 19, 2019

Litmus Live 2019 has come to a close, with our last stop in San Francisco last week. As always, we had an incredible two days with email geeks across dozens of sessions, three workshops, and networking opportunities. Couldn’t make it to San Francisco? We pulled together our favorite takeaways and advice shared on Twitter during Litmus Live SF. Accessibility is (and always should be) integral to your email programs.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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