Content Marketing Institute
JULY 1, 2020
Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples. Continue reading → The post Style Guide: How to Write One for Your Brand appeared first on Content Marketing Institute.
Neil Patel
JUNE 30, 2020
Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics …. They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.
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Marketing Insider Group
JUNE 30, 2020
As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients.
Hootsuite
JUNE 29, 2020
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social media accounts helps you understand what’s happening on each network.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
JULY 2, 2020
Every corner of B2B is drowning in identikit, low-value content. Why? Complicated subject matter, stuffy audiences, and restrictive brand compliance? No, they don’t even make the list. Continue reading → The post 5 Big Obstacles Encountered by B2B Content Marketers appeared first on Content Marketing Institute.
Search Engine Journal
JUNE 28, 2020
Searching for the original source of an image online? Here’s your complete guide to reverse image search on all the major search engines. The post Reverse Image Search: Your Complete Guide via @JuliaEMcCoy appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
JUNE 29, 2020
These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Regardless of which platform universities choose, social media enables universities to cultivate a sense of community for students and to engage with their alumni base. And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel.
Content Marketing Institute
JUNE 29, 2020
You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial. Continue reading → The post How to Make Personal and Corporate Branding Work Together appeared first on Content Marketing Institute.
Hubspot Marketing
JUNE 30, 2020
Social media is an undeniably powerful channel for marketing in 2020. In fact, social networks are the biggest source of inspiration for consumer purchases, with 37% of consumers finding purchase inspiration through social channels. However, if you're using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts.
Marketing Insider Group
JUNE 29, 2020
Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. It’s a key tool in decision making for any company, but it doesn’t necessarily lead to connections. Understanding your customer does. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. That sentiment is echoed loudly in an article by Noah Fenn, “ Despite All this Data, Empathy Is the Greatest Tool in a Marketer’s Toolbox. ”.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Rock Content
JUNE 29, 2020
Search Engine Optimization is the key for your company to increase its reach on the internet. SEO refers to a set of techniques, prevalent in Content Marketing strategies, which aim to increase the ranking of your brand channels in search engine results pages. Therefore, it’s an organic alternative to digital ad campaigns, although you can use both approaches in a complementary way.
Sprout Social
JUNE 30, 2020
Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being able to recreate the positive experience those people have at their regular coffee shop on social is a unique accomplishment. And that just so happens to be the mission of Philz Coffee , according to Jolie Meschi , Philz’s Marketing Communications Manager.
Content Marketing Institute
JUNE 30, 2020
You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading → The post The 5 Most Popular Content Analytics Articles on CMI appeared first on Content Marketing Institute.
Marketing Insider Group
JUNE 29, 2020
During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Rock Content
JULY 3, 2020
Search Engine Optimization is one of the main strategies CMOs should devote their budget and time to. It’s an effective, simple, and cheap way of doing Digital Marketing. You probably already know this and take it into account when planning the future. However, aren’t you too focused only on your website, profiles, and blog? In this post, we want to show what off-page SEO is and why it matters.
Sprout Social
JUNE 30, 2020
The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19 and the growing movements for racial equality worldwide, social media managers have had a lot on their plates and left many to wonder, “Does what we do matter? Does social media marketing matter?”. Does what we do matter? Not does it build brands.
Content Marketing Institute
JULY 3, 2020
This week, Robert Rose ponders squeezing out all the big ideas. He talks with a Content Marketing Agency of the Year leader about if we’re squeezing out all the great people. And he helps you squeeze out of writer’s block. Continue reading → The post Are You Squeezing Out All the Big Ideas and Great People? [The Weekly Wrap] appeared first on Content Marketing Institute.
Marketing Insider Group
JUNE 30, 2020
Surf’s up. But are you ready to ride the wave? Many marketers struggle to attract more visitors to their website that are relevant and engaged. But we’ve found uncovered a new way to tap into the powerful forces of human nature. Turns out, going with the flow is easier and more effective. There are some effective techniques you can use to increase blog traffic.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Rock Content
JUNE 30, 2020
We have never produced so much data as we do today — and no matter when you read this, the statement will remain true because data production increases day by day. In such a populated web, it can be hard to catch your audience’s attention. That’s why interactive content has been considered the next frontier for brands that want to invest in their content strategy.
Duct Tape Marketing
JUNE 27, 2020
Weekend Favs June 27 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Diggity Marketing
JUNE 30, 2020
great article, thanks. I then use the “linkbox checker”, it helps a lot.
Marketing Insider Group
JULY 1, 2020
As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Lusha
JULY 1, 2020
We often think of our lead conversion funnel as some kind of impenetrable fortress; after all, once leads are in, how could they ever think of slipping away? In reality, it’s more like the pipes under your kitchen sink. Even the best plumbing jobs can spring leaks—and if it goes ignored long enough, it floods your entire home… A lead conversion funnel has four stages: awareness, interest, consideration, and action.
Duct Tape Marketing
JULY 2, 2020
Google Analytics for Small Businesses written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Today’s topic is Google Analytics, one of my favorite items to talk about. It isn’t the sexiest topic, I know. But it’s an important one. Closing the loop on your marketing investment, on your channels, on your customer engagement, those are important.
Diggity Marketing
JUNE 28, 2020
In reply to Peter Edward. The case study that you expose above is very beneficial, especially for myself. Thank you very much.
Marketing Insider Group
JUNE 30, 2020
As the teams we coach mature in their use of Agile practices, they begin to notice an improvement in how they communicate with adjacent departments and teams. For marketers, that is most often reflected in a sense of increased alignment with Sales, a typical internal stakeholder and a main source of external requests for marketers. Better communication and the ability to work towards common goals in a harmonious way is strengthened even further if the Sales department has also adopted Agile ways
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Litmus
JULY 2, 2020
This month’s Litmus Live Interview focuses on what some might consider one of the more daunting challenges in email marketing: migrations. Switching ESPs can seem like an unenviable project, but I’d actually reframe this process as something you should want to take on at your organization—and it’s good to know I’m not alone in that opinion. I sat down with Melanie Kinney, a friendly face you’ve seen at Litmus Live more than once.
Duct Tape Marketing
JUNE 30, 2020
Is Entrepreneurship in Your DNA? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Sydni Craig-Hart. In this episode of the Duct Tape Marketing Podcast , I interview Sydni Craig-Hart CEO and Co-Founder of Smart Simple Marketing, an award-winning content marketing consultancy. Smart Simple Marketing helps B2SMB marketing professionals gain market share, drive engagement and deepen loyalty with small businesses, women business entrepreneurs and minority business entr
Moz
JULY 2, 2020
Posted by BritneyMuller Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve?
Marketing Insider Group
JULY 1, 2020
Engagement rates are thrown around in the business world as important metrics that need to grow and increase. But what exactly is customer engagement and why is it so important? Typically, customer engagement is associated with online interactions, particularly on social media. Businesses with highly engaged audiences receive lots of likes, comments, and shares on their social posts, and their brand name is frequently mentioned online.
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