Hubspot Marketing

DECEMBER 30, 2020

When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through on search engine results. Recent research found that it takes just 2.6 seconds for users’ eyes to focus on a specific area of your website.

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eBook Marketers Marketing Branding 145

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative.

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Market Trends Digital Marketing Marketers Marketing 145

Neil Patel

DECEMBER 31, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Being on top of work feels so much better than the reverse. A stakeholder asks you a third-decimal-place question about a future project. You nail it. The answer is ready and the evidence is two clicks away. With the right project management software, it’s easier to operate at a high level.

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Management User-Generated Place Product 145

Search Engine Journal

DECEMBER 31, 2020

Research shows that images can increase sales. This is why you should add them to your PDF marketing materials. The post 5 Benefits to Using Visual Content in PDF Marketing Materials via @martinibuster appeared first on Search Engine Journal.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Hubspot Marketing

DECEMBER 29, 2020

Developing and delivering a five-minute presentation seems an easy enough task at first -- until you realize the condensed format actually requires significantly more efficiency, focus, and attention to detail than longer presentation types. When there's less time to get your point across, every second counts more. While short presentations can be unexpectedly challenging to create, when done correctly they can be more impactful than longer presentations.

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Real Estate 145

Marketing Insider Group

DECEMBER 28, 2020

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. The key is to have the right MarTech stack, but what is MarTech exactly?

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Duct Tape Marketing

DECEMBER 28, 2020

How to Discover the Story of Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Park Howell. In this episode of the Duct Tape Marketing Podcast , I interview Park Howell a 30+ year veteran of the advertising industry who has guided hundreds of purpose-driven brands and thousands of people who support them to substantial growth.

Branding 101

Branding Advertisers Advertising Marketing 101

Diggity Marketing

DECEMBER 31, 2020

love this site.

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Rock Content

DECEMBER 28, 2020

The past year has been a mixed blessing for social media. With people cooped up at home, social networks have gotten lots of active, spending users. The question is: how do you stand out? The main changes this past year have been in people’s preferences. Many users are mindful of data privacy and wary of intrusive ad targeting. With public life tightly restricted, many influencer tactics have become passé ( We Are Social ).

Affiliate Marketing 83

Affiliate Marketing User-Generated Health Analytics 83

Neil Patel

DECEMBER 30, 2020

Even if you publish the best content on any given content, Google might not rank it. In fact, they usually don’t. It takes a lot more than just content to get Google traffic these days. So what’s required to win? Sooner or later, you’re going to need high quality links to your content. There’s lots of grey-area folks in this space. What’s the right way to do it?

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Duct Tape Marketing

DECEMBER 26, 2020

Clone of Weekend Favs December 26 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Communications Management Marketing Marketers 87

Litmus

DECEMBER 29, 2020

It’s almost time to say good-bye to 2020 (finally!). Despite its challenges, many of you found success with your email marketing programs. We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. Live Optimization Workbook: Newsletters.

eBook 79

eBook Email Marketing Product Marketing 79

Moz

DECEMBER 28, 2020

Posted by rjonesx. This is not the link building article you — or really anyone — were probably hoping for. It isn't a step-by-step guide to getting the best backlinks, it isn't some list of hot tips or new opportunities, and it isn't the announcement of some great tool. What it is, unashamedly, is a window into the brutal slog that is outreach-based link building.

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Health SEO Place Promotion 76

Neil Patel

DECEMBER 26, 2020

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can boost your website in the search engine result pages (SERPs). My goal in this article is to show you exactly how to get started using schema markup for your website.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Rock Content

DECEMBER 29, 2020

Looking for a list of free SEO extensions for Chrome that will help you work faster and easier? Then you’ve found exactly what you need. The extensions in this list were not randomly selected. We’ve tested all these tools individually and are now more than sure they are absolutely worth your attention. We use many of them ourselves all the time.

SEO 72

SEO User-Generated CRM Analytics 72

Pam Didner

JANUARY 1, 2021

Facebook. Twitter. LinkedIn. Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be supported through ongoing education. Attending conferences is one a key component you should add to your annual marketing activities and events.

Transform 52

Transform Marketers Marketing Digital Marketing 52

Moz

DECEMBER 27, 2020

Posted by morgan.mcmurray Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list below. We published 170 blog posts this year (including Whiteboard Friday episodes) — not too shabby for a year rife with personal and professional challenges!

Transform 71

Transform SEO User-Generated Branding 71

Neil Patel

DECEMBER 26, 2020

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out.

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Promotion User-Generated Place Entertainment 145

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Rock Content

DECEMBER 28, 2020

Are we ready to cross borders? Bags ready, booked tickets, the business projected abroad, but what about SEO , is it ready too? It feels like we just heard the sound of a record scratch, huh? And there’s a reason you’re here today, right? Maybe it’s because something about your global expansion strategy is still generating some questions, and those doubts may be related to SEO.

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SEO User-Generated Analytics Marketing Strategy 72

Zumvu

DECEMBER 29, 2020

CMS Magento is one of the most popular and modern open-source systems used to create online stores. The main advantage of the platform is flexibility and functionality.

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Base.ai

DECEMBER 29, 2020

Customer marketers have a lot on their plates: Keeping customers educated, informed and engaged through content and programs like newsletters, product roadmap webinars, launches and user groups is just one side of the coin. On the other side is developing and managing an advocacy program that helps feed those initiatives and produces results that have a proven impact on the business’s bottom line, such as improved retention rates and influence on net new business.

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Customer Journey CRM Promotion Whitepaper 52

Neil Patel

JANUARY 1, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. In the fight to stay organized, healthcare professionals have an uphill battle. Billing is more complicated than the human genome. Government regulations add extra steps to every task. Decisions are time-sensitive. Small mistakes can have serious consequences.

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Health Price Management Law 143

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Neil Patel

DECEMBER 31, 2020

The mid-aughts to early 2010s were the heyday for RSS feeds like Google Reader. It felt like everyone was using them. Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Dwindled, but not vanished entirely. Google Trends data shows a massive dropoff since RSS hit its peak back around 2005. But interest has been pretty stable since about 2015: What does this tell us?

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Price Fashion User-Generated Thought Leadership 143

Neil Patel

DECEMBER 29, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Are you serious about growing your business? Your website needs to be able to grow with you. Shared hosting limits your site’s space, and you’ll soon outgrow it. But what’s the next step? Dedicated hosting gives you everything you need for your business.

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Price Management Customer Place 143

Neil Patel

DECEMBER 30, 2020

Are you looking to monetize your blog or earn a passive income? If so, you might be considering joining an affiliate network. This is a complete guide to choosing the right affiliate network for your platform, including what an affiliate network is, why you should consider joining one, and a rundown of the top networks on the market. What is an Affiliate Network?

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Affiliate Marketing Fashion Finance Marketers 140

Neil Patel

DECEMBER 28, 2020

There have never been as many ways to pay online as there are today. Nor has it ever been more important to make sure you offer your consumers their preferred option. For some, that might be a long-trusted Visa or Mastercard. Others may prefer Apple Pay, PayPal, or another digital wallet. And, increasingly, consumers are choosing to use buy now, pay later solutions when they checkout.

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Finance Retail Product Price 128

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Neil Patel

JANUARY 1, 2021

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. It offers a way to bring down customer acquisition costs and has been proven to keep users in a game for far longer than the pay-to-play method. EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content.

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Neil Patel

DECEMBER 28, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. It’s a good idea to set up a business security system before you need it. For too many companies, the decision to make this investment is reactive. Their company’s physical security gets compromised, resources are lost, and employees feel unsafe.

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Zumvu

DECEMBER 29, 2020

As covid-19 is spreading more and more, our planet is confronting an intense issue, yet trust is not too far off. As the economy has endured a shot in light of COVID-19, organizations have been significantly influenced.

Digital Marketing 52

Digital Marketing Marketers Marketing 52

Zumvu

DECEMBER 27, 2020

Dreaming of 1000+ shares on your next blog post? Seems difficult? Not now. Bloggers might feel more frustrated about not getting enough response on their blog post, especially in terms of shares.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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