Neil Patel
DECEMBER 18, 2020
Color wields enormous sway over our attitudes and emotions. When our eyes take in color, they communicate with a region of the brain known as the hypothalamus, which sends a cascade of signals to the pituitary gland, on to the endocrine system, and then to the thyroid glands. The thyroid glands signal the release of hormones, which cause fluctuation in mood, emotion, and resulting behavior.
Content Marketing Institute
DECEMBER 17, 2020
Whether you’re looking for a promotion or new job, or want to pivot your role or industry, create a content marketing strategy to support your personal brand in 2021. Here’s how to do it. Continue reading → The post How to Create a Content Marketing Strategy for Your Personal Brand appeared first on Content Marketing Institute.
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Marketing Insider Group
DECEMBER 15, 2020
Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them.
Search Engine Journal
DECEMBER 18, 2020
In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences. The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Neil Patel
DECEMBER 18, 2020
The e-commerce landscape is becoming more competitive by the day. As such, e-commerce store owners need to find innovative ways to stand out from the crowd. One platform that made this possible, especially for smaller players, was Wanelo. However, now that the online shopping giant is no longer operating, you might be interested in finding the best alternatives to Wanelo.
Content Marketing Institute
DECEMBER 16, 2020
Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions). Continue reading → The post 9 Video Storytelling Tips to Engage Your Audience appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
DECEMBER 14, 2020
Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages.
Neil Patel
DECEMBER 18, 2020
We’re losing PPC ad data. While it used to show you almost all terms, Google AdWords now only offers specific keywords that meet a certain volume threshold. General Data Protection Regulation (GDPR) has limited data from European traffic, and more restrictions could be on the way. This lack of visibility makes it harder to know what’s working and what’s not in PPC.
Hubspot Marketing
DECEMBER 17, 2020
Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience , even when they are “just browsing.” They also want to know they are in good hands when it comes to the product category they’re exploring — whether that’s kitchen tools, breakfast cereals, or winter coats.
Search Engine Journal
DECEMBER 17, 2020
A well-planned content calendar is a must-have for marketers to make sure their campaigns are optimized and performing well. Here's what you need to know. The post How to Manage a Data-Driven Content Marketing Calendar via @JRiddall appeared first on Search Engine Journal.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sprout Social
DECEMBER 14, 2020
What a year it’s been. Over the last nine months, social media leaders have dealt with a global pandemic, natural disasters, social uprisings and a contentious general election. With people spending more time on social media because they’re stuck at home, social teams are also under pressure to be always on. Many social media marketing leaders also had to scrap their original strategies because they were no longer relevant or appeared inconsiderate.
Neil Patel
DECEMBER 15, 2020
If you have a website that publishes content, you know there’s one thing that’s super important… monetizing your traffic. You’ve poured tons of time and effort into creating a great site, and there’s nothing better than turning all that hard work into cash. But monetizing your site isn’t as easy as it might seem at first. To get the most out of it, you’ll need to utilize some solid strategies.
Hubspot Marketing
DECEMBER 18, 2020
Some argue that in the world of marketing, ebooks are dead. Others say they are not. But the fact is that ebooks — when written, designed, and marketed properly — can generate thousands upon thousands of contact submissions for your business. Whether you're just getting started with ebook creation as a marketing tool, or you're reconsidering the role of ebooks in your existing content strategy, you're likely asking yourself an important question: What is the best ebook format for the ebooks in m
Marketing Insider Group
DECEMBER 17, 2020
We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
DECEMBER 18, 2020
Once upon a time, a child’s toy comes to life inside a retail store. Elsewhere in the world, a man combines 11 herbs and spices while romancing an heiress. Catch those stories and one more from Google this week. Continue reading → The post This Week in Content Marketing: Lessons from Home Depot, KFC, and Google appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 14, 2020
Amazon is the king of e-commerce. It’s the largest online retailer in the world selling over 12 million items and is one of the most trusted e-commerce sites. With 197 million people logging on to shop every single month, how can you direct some of that traffic to your Amazon store? Amazon Ads. A solid advertising strategy can help you increase sales as competition on the platform heats up, even if you don’t have a massive budget.
Sprout Social
DECEMBER 15, 2020
If you’re thinking about giving New Year’s resolutions a hard pass, you’re not the only one. Social chatter around New Year’s resolutions has been, to be honest, slow to get off the ground in 2020. We used Sprout Social Advanced Listening to learn what was causing this muted response and found only 27,208 messages across Twitter, Instagram, YouTube and Reddit from November 14-December 14.
Marketing Insider Group
DECEMBER 16, 2020
‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Chances are, you believe in content marketing. You’re ready to hop on the Content Marketing Express.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
DECEMBER 15, 2020
The pressure on brands to take a stand on headline-grabbing issues won’t disappear in 2021. Self-described “professional troublemaker” Luvvie Ajayi Jones offers useful advice for navigating the challenges. Continue reading → The post Should Your Brand Take a Stand? Luvvie Ajayi Jones Offers Useful Advice appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 13, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Companies exchange private information with clients and customers all the time. If even one document falls into the wrong hands, they could lose a great relationship in an instant. Everyone I work with uses document management software, and you should too.
Search Engine Journal
DECEMBER 16, 2020
What is the "messy middle?" Find out what it is and how SEO professionals' better understanding of this can drive growth in 2021. The post The Future of SEO Lies in the “Messy Middle” of the Purchase Journey via @gregjarboe appeared first on Search Engine Journal.
Rock Content
DECEMBER 13, 2020
When making a purchase, downloading a file, or simply consuming digital content, the user needs to feel safe. That’s why any brand that wants to offer valuable experiences to the persona needs to invest in website security. So, it’s time to get an SSL Certificate. In addition to protecting the audience, this will protect the brand’s own data from hacker attacks and other types of threats.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
DECEMBER 14, 2020
Imagine crowds lining up for miles just to see your content marketing. Imagine it’s so successful that it becomes the central plot point in a Hollywood movie. That’s the stuff of content marketers’ dreams, but it’s real for this brand. Continue reading → The post 7 Lessons from a 96-Year-Old Content Marketing Tradition appeared first on Content Marketing Institute.
Neil Patel
DECEMBER 18, 2020
If you own a local business, be it a restaurant, bar, retail store, or even a local service provider, you might have heard of Yelp Elite. This coveted group of “expert reviewers” gets more exposure on their reviews from others. The Yelp Elite Squad reviews can have a positive or negative impact on your business’ reputation, even though n egative reviews can help your business seem more trustworthy.
Sprout Social
DECEMBER 16, 2020
Overview. To stand out as a brand on social is a simple process for the viewer: First, something pulls them in visually. Then, they connect to it emotionally. Jeni’s Splendid Ice Creams’ whimsical, creative and scroll-stopping visual branding manages to capture viewers in both ways at once. A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a
Rock Content
DECEMBER 15, 2020
Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. After all, if you can’t justify the size of the investment your team needs, your company may decide to spend the money on other activities. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Traackr
DECEMBER 16, 2020
This year we wanted to share the biggest breakthrough moments and what they mean for the influencer marketing industry.
Neil Patel
DECEMBER 14, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You need a website that’s reliable, flexible, and adapts to your needs. You need to spend your time focusing on your business rather than worrying about your website. Cloud web hosting could be the right choice for you. This is a relatively new kind of hosting that has emerged as an impressive solution for websites that need a stable and efficient, yet adaptable and agile ho
Search Engine Journal
DECEMBER 14, 2020
Publishing the wrong content can send your brand spiraling (think hate messages and millions of $$ lost). Here are 4 content campaigns not to emulate. The post 4 of the Worst Content Campaigns in History (And Lessons to Learn From Them) via @JuliaEMcCoy appeared first on Search Engine Journal.
Rock Content
DECEMBER 12, 2020
A website address contains several different elements that help set it aside and be remembered. Among those is the top-level domain (TLD), which includes the letters after the period such as.com and.net we all see. Have you ever wondered what they are and what’s their importance? Aside from being a part of a website URL, the top-level domain is the highest level in the internet’s hierarchical Domain Name System (DNS).
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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