Hootsuite
DECEMBER 10, 2020
Social media integration gives your audience more ways to engage and interact with your brand. You’re creating more opportunities for them to share your content and promote your products/services for you. The best part: It’s easy to do. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today.
Content Marketing Institute
DECEMBER 10, 2020
We sent more than 100 virtual crystal balls to content marketing thought leaders and subject matter experts. Find out what themes emerged in their predictions for content marketing in 2021. Continue reading → The post 100+ Content Marketing Predictions for 2021 appeared first on Content Marketing Institute.
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Hubspot Marketing
DECEMBER 9, 2020
As of March 2020, over 804,390 businesses in the U.S. were less than one year old. Combine that with the 31.7 million small businesses vying for customers, and the competition seems even more fierce. So how can you possibly create a marketing strategy that stands out? Diving into a specific niche is the way to set your business apart. Let's look at how a handful of businesses use niche marketing to their advantage, before walking through the steps to create your own growth-generating strategy. 5
Neil Patel
DECEMBER 8, 2020
Optimizing mobile ads is a tactic in almost every business owner’s toolbox. More often than not, the CTA on those ads is asking for a conversion of some sort. Maybe it’s a purchase, a subscription, or just free trial signup. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hootsuite
DECEMBER 8, 2020
Move over TikTok, Instagram Reels are here—and they’re looking to make a splash. Launched in late-2019, Instagram’s answer to TikTok has received mixed responses from creators, influencers, and brands. But big name businesses such as Sephora, Walmart, and Beardbrand are already on board. What does this mean for you? Instagram Reels is another great way for your brand to increase engagement and awareness on an already popular network.
Sprout Social
DECEMBER 8, 2020
It’s impossible to open up a major social platform now and not see a video post. Videos range from short promotional videos on Instagram to quick trailers on Twitter to longer livestreams on Facebook. Videos encompass a wide range of topics and are consumed by many people around the world. Between 2013 and 2018, video consumption online has increased at an average of 32% per year.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
DECEMBER 10, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re already doing so much for your business. How do you successfully manage your online reputation, too? You can do it and do it well. But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager.
Hootsuite
DECEMBER 7, 2020
Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. What content they want to see from your business. How they behave when browsing your site. The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.
Sprout Social
DECEMBER 7, 2020
Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Read on for tips that can help take your reporting to the next level. And, if you haven’t tried Sprout’s robust reporting options yet, start a 30-day free trial to see these features hands-on: Start your Free Trial.
Search Engine Journal
DECEMBER 10, 2020
These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content. The post Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger via @gregjarboe appeared first on Search Engine Journal.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Neil Patel
DECEMBER 6, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? That’s earning $38 for every dollar spent. This magic marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many email marketing statistics that have held true for years now.
Hootsuite
DECEMBER 9, 2020
Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever.
Marketing Insider Group
DECEMBER 9, 2020
It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. Your company culture is a reflection of your core brand values and mission. And those values can be an important factor in the decision-making process when someone chooses to spend their money or do business with you.
Content Marketing Institute
DECEMBER 8, 2020
In his Unsolicited Advice column, Andrew Davis serves up a suggestion to Google’s head of analytics on adding the one metric that content marketers have long craved. Continue reading → The post Hey Google Analytics, Can You Add This Sweet Metric? [Video Extras] appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Neil Patel
DECEMBER 9, 2020
The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends.
Sprout Social
DECEMBER 9, 2020
When COVID-19 hit, citywide lockdowns forced many people indoors. But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.
Marketing Insider Group
DECEMBER 7, 2020
Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. And it culminates in servicing and retaining existing customers to maximize profit.
Content Marketing Institute
DECEMBER 9, 2020
Though you can’t copy a brand’s content measurement strategy, you can take inspiration from their philosophies and practices. Learn more about how Marriott, NerdWallet, and Adobe approach content marketing metrics. Continue reading → The post How Marriott, NerdWallet, and Adobe Measure Content Marketing appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Neil Patel
DECEMBER 9, 2020
Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner , 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data.
Sprout Social
DECEMBER 9, 2020
Agency owners and professionals have been pushed to their limits in 2020. In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . But agencies also learned plenty about themselves and their clients, and are taking those lessons with them into 2021. From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for
Marketing Insider Group
DECEMBER 8, 2020
Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation.
Diggity Marketing
DECEMBER 10, 2020
In reply to Jaume. The email address used to sign up for premium hosting accounts is never published anywhere and is only known to the hosting service. With my PBNs, we haven’t had any problem with us creating multiple accounts with the same email address. The only email accounts I know that can be looked up is the one specified to the registrar as the contact email for the domain – that will need to be unique.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Neil Patel
DECEMBER 11, 2020
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You know the revenue is out there and you know an email campaign can help you get it. But how do you keep a strong handle on your campaign as it plays out over weeks and months? Email autoresponders can save you a ton of time and deliver huge returns on campaign investment.
Rock Content
DECEMBER 11, 2020
So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You want to improve lead generation, drive more sales, increase brand awareness , increase lead quality. You want your business to grow and your customer to feel engaged. Since there are a lot of goals to aim for, it’s essential to seek some help.
Content Marketing Institute
DECEMBER 11, 2020
As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. These are the three things we noticed this week. Continue reading → The post We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap] appeared first on Content Marketing Institute.
Diggity Marketing
DECEMBER 7, 2020
In reply to Amanda. The image may be shared or used by other people – it’s often the nature of the internet. However, if an image of yours proves to be popular, you can do monthly checks using Google images and reach out to new websites using your image. It can be an effective link building strategy if done right.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Neil Patel
DECEMBER 9, 2020
Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a product or service seem like such an obviously good idea, anyone would sign up. Great testimonials tell people that your business is not only legitimate but that it actually works. And testimonials are powerful. In fact, 92% of customers report they read online reviews before making a purchase decision.
Marketing Insider Group
DECEMBER 8, 2020
The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape.
Duct Tape Marketing
DECEMBER 11, 2020
Build a Game Changing Marketing Action Plan in Just 9 Steps written by Kyndall Ramirez read more at Duct Tape Marketing. In order to do anything meaningful, you have to know where you’re going and how you’re going to get there. The saying ”failing to plan is planning to fail” couldn’t be more true. If you want your business to be successful, you have to have a game plan.
Diggity Marketing
DECEMBER 7, 2020
In reply to Pankaj. I avoid those kinds of links.
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