Adobe Experience Cloud Blog

DECEMBER 1, 2017

Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services. However, dramatic strides in digital advancement have shifted the world of retail banking like never before.

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Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue.

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Marketing Insider Group

NOVEMBER 28, 2017

It’s crucial for marketers nowadays to adopt multichannel strategies and be where their customers are. However, not all lead generation channels are created equally, and businesses need to focus on what works specifically for them to increase efficiency and maximize returns. Every business has specific dynamics and unique requirements in terms of their sales and […].

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Rock Content

NOVEMBER 30, 2017

Within a second, Google receives over 40,000 search queries. That equates to 3.5 billion searches per day! So how do we manage this ongoing avalanche of new content? In this sea of endless data, content curation has become essential for brands looking to build a relationship with their audience and help buyers and customers find relevant information.

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Advertiser: ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

The more marketing evolves, the more human it becomes. The early days of email marketing were about outreach—talking at people. Now, in the Engagement Economy , marketing is a two-way dialogue and marketers talk with people. But we have one more leap to make: talking like people. Marketers today are still trying to be everything to everyone. They’re chasing consumers—who own 132% more devices and access 389% more apps than they did five years ago—across all channels, and consumers sense the desp

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Content Marketing Institute

NOVEMBER 28, 2017

Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly shenanigans has done fairly well. Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support.

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Duct Tape Marketing

DECEMBER 1, 2017

10 Tips for Successfully Re-Launching Your Website written by Guest Post read more at Duct Tape Marketing. An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact. For example, older websites might not be optimized for speed. About 40 percent of those who visit your website will bounce away if it doesn’t load within three seconds.

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Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. More team members come aboard to handle the load, more technology and tools enter the fray, and what was once a straightforward task becomes a never-ending cycle of interlocking problems and solutions.

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Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did. From email subscribers to Facebook, Twitter, LinkedIn followers, and more.

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Marketing Insider Group

NOVEMBER 27, 2017

Do you remember waking up early on Saturday mornings, grabbing a bowl of sugary cereal, and settling down in front of the TV to watch the best cartoons around? If so, you probably remember the wave after wave of commercials that attacked your senses. Crazy characters, bright colors, amazing toys, and catchy jingles, all designed […]. The post The Ethics of Marketing to Children and Teens appeared first on Marketing Insider Group.

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Transform

Duct Tape Marketing

NOVEMBER 30, 2017

How to Use Social Media in 2018 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Social Media. I thought I’d drop in and give you my take on where we are with social media. It hasn’t gone away, it hasn’t died out, it has a place, and it’s here to stay, but let’s talk about how to use it in 2018.

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Adobe Experience Cloud Blog

NOVEMBER 27, 2017

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails , and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy.

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Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? We can tell from traffic the answer is “sometimes” for many of you. Before I joined the CMI editorial team in September, the same was true for me. The daily alert went to my work inbox, which I monitored on the weekend only for urgent communications. Most of the time, as valuable as the CMI articles are, they didn’t qualify as urgent.

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Marketing Insider Group

NOVEMBER 27, 2017

Want to learn how I improved my site speed by 20% for desktop viewers and 59% for Mobile? Sure you do! What’s the one thing that has the power to make your conversion rates plummet and turn your site traffic away? Slow page speed. No matter how well developed your content marketing strategy, if your website […]. The post How to Increase Your Website’s Page Speed Dramatically in 4 Easy Steps appeared first on Marketing Insider Group.

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Management

Traackr

NOVEMBER 30, 2017

Watch Becca Taylor, Influencer Marketing Manager at HPE, explain how to measure influencer success and create an always-on program.

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Adobe Experience Cloud Blog

NOVEMBER 28, 2017

With an ever-changing and complex landscape, healthcare marketers are facing more challenges than ever before. Growing consumerism and changing demographics in healthcare have led to higher patient expectations and demands. Regulatory uncertainties make it hard to strategize and execute on long-term growth. New entrants from retail and technology are shaking up the traditional ecosystem.

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Content Marketing Institute

NOVEMBER 25, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. In this final regular episode, Robert ponders the nature of doing nothing (and doing it well). We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney.

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Marketing Insider Group

NOVEMBER 28, 2017

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Duct Tape Marketing

NOVEMBER 29, 2017

How National Companies Can Get Friendly in Local Markets written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Megan Hannay. Podcast Transcript. I’ve long been a big fan of partnering with not for profits in your community. (I wrote about this in The Referral Engine.). There are so many organizations that need and deserve our support and by partnering you further cement your business as a community asset.

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Zumvu

NOVEMBER 28, 2017

Every savvy business owner wants publicity to capitalize on the attention of a target audience. Getting PR for your product or service is the most reliable way to build awareness and increase sales.

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Content Marketing Institute

NOVEMBER 29, 2017

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. I’ve written some of them and read any number of them on this site and others. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. Examining the business case for strategic content marketing brings up value-focused terms such as “optimized brand engagement,” “better leads,” ̶

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Marketing Insider Group

DECEMBER 1, 2017

For the 151st episode of The Marketing Book Podcast, I interviewed Bob Hoffman, author of BadMen: How Advertising Went From A Minor Annoyance To A Major Menace. BadMen is a frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about […].

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Duct Tape Marketing

NOVEMBER 28, 2017

What You Need to Know About Google Local Services Ads written by John Jantsch read more at Duct Tape Marketing. Oh, in my truest Bob Dylan voice, the times they are a changing for local marketing and SEO. Local search is one of the last places left for Google to wring a little more ad spend out of small businesses. The local map listing today is pure gold for mobile searches for certain types of businesses and Google knows it so they are expanding their Local Service ads accordingly.

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Rock Content

NOVEMBER 29, 2017

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. Only the smartest, most personalized messages will reach and resonate with today’s buyers.

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Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. If you work like a machine , you might be able to churn out three to four pieces a week provided you don’t do anything else.

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Marketing Insider Group

NOVEMBER 30, 2017

As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The numbers don’t lie: when people […].

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Branding

Duct Tape Marketing

NOVEMBER 25, 2017

Weekend Favs November 25 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Rock Content

NOVEMBER 27, 2017

Setting the table for successful engagement. It’s the week after Thanksgiving and by now you’ve gotten over your food-induced comas, hopped onto your planes, trains and automobiles, and settled back into your day-to-day routine. Having joined in dinner table debates with family you only see on special occasions, addressing subjects typically unsuited for polite company, it seems like the right time to start interacting with more… receptive audiences.

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Marketing Insider Group

NOVEMBER 29, 2017

Determining the Right Leads for Sales & Marketing Sales needs more leads, marketing provides more leads. Sales flies through those leads only to determine the majority won’t be a good fit. So sales needs more leads, marketing provides more leads, again. Sales flies through those leads only to determine the majority won’t be a good […]. The post The Need for Leads appeared first on Marketing Insider Group.

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Marketers Marketing 90

Marketing Insider Group

NOVEMBER 30, 2017

Developing and delivering a successful marketing strategy can be difficult if you take all the factors into consideration. On one end, you have the products your brand needs to push to new markets and audiences… While on the other — you have to do justice to the people who use your products already. Playing both sides […]. The post How to Correct a Failing Marketing Strategy appeared first on Marketing Insider Group.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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