Neil Patel
DECEMBER 10, 2021
The early days of SEO were like the Wild, Wild West. Blackhat SEO experts were doing everything imaginable to rank their sites on Google. That included keyword stuffing and creating spammy backlinks on a regular basis. Admittedly, for a time, it totally worked. These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust.
Sprout Social
DECEMBER 9, 2021
Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. The events of the past two years were a major influence on the upsurge. With social distancing and increasing remote work, consumers relied heavily on social channels to converse, engage and transact. At Sprout, we talk a lot about how social has the power to transform businesses large and small.
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Content Marketing Institute
DECEMBER 9, 2021
We asked more than 100 thought leaders, award winners, and subject matter experts for their take on the content marketing trends that will have the most impact in 2022. Find out if you're up on the latest (and where to focus if you're not). Continue reading → The post 100+ Content Marketing Trends and Predictions for Success in 2022 appeared first on Content Marketing Institute.
Hootsuite
DECEMBER 8, 2021
Most businesses have come around to the idea that social media marketing can have immense value for their brand. Unfortunately, businesses aren’t always sure what that value is. That’s where social media goals come in. If making compelling social media content is your specialty, it can be intimidating when you have to translate business speak into social marketing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Search Engine Land
DECEMBER 9, 2021
Google will show local results on the left and a map on the right of those results. Please visit Search Engine Land for the full article.
Sprout Social
DECEMBER 7, 2021
If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
DECEMBER 6, 2021
There are few methods more reliable in growing an Instagram following than running a contest. Instagram giveaways create interactions with your existing audience while drawing in countless new views and followers. They’re a tried and true way to drive engagement in a way that Instagram’s algorithm can’t help but notice. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
Marketing Insider Group
DECEMBER 8, 2021
2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. This makes it almost impossible for B2B and tech companies to reach this audience with relevant content.
Sprout Social
DECEMBER 6, 2021
Are you actively managing your YouTube community? Because views , satisfied subscribers and video shares don’t happen by accident. Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.
Content Marketing Institute
DECEMBER 8, 2021
Stop being a short-order cook, planning how to combine “content” meals as efficiently as possible. It’s time to be a chef, planning a menu of what will and will NOT be served. Here’s five steps to do just that. Continue reading → The post Stop Juggling Content Creation; Follow This 5-Step Planning Process appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Journal
DECEMBER 10, 2021
WPS Hide Login WordPress Plugin exposed the location of the hidden login page, defeating the purpose of the plugin The post WordPress Security Plugin Exposes +1 Million Websites appeared first on Search Engine Journal.
Martech
DECEMBER 9, 2021
Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers disengage. You analyze your acquisition sources to make sure they’re sending you the kinds of customers who are most likely to buy your products, especially if you have a premium brand.
David Meerman Scott
DECEMBER 7, 2021
When you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be. Recently I placed my first order with Sweetwater , a music instrument and pro audio retailer, and was amazed by how well they treated me.
Content Marketing Institute
DECEMBER 7, 2021
A month after the pandemic hit, a new microsite from Monster went live: Work in the Time of Coronavirus. Not only did it demonstrate their ability to pivot quickly, it created new original content, new internal collaborations, and more. Continue reading → The post How’d You Make That Flipping Awesome Content for Monster appeared first on Content Marketing Institute.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Search Engine Journal
DECEMBER 9, 2021
A new professional mode for Facebook profiles enables users to make money with features that were previously exclusive to Facebook Pages. The post Meta Introduces Professional Mode For Facebook Profiles appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 6, 2021
The change comes two years after the last redesign. Please visit Search Engine Land for the full article.
Neil Patel
DECEMBER 8, 2021
Sites with great content are the types of things you know when you see them. You don’t even know why you love them. You just do. Creating it can be a different story. It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content.
Martech
DECEMBER 6, 2021
“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand experience. The technical architects and developers were seen as the doers.”. But, according to Capozzi, this world is going away.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Journal
DECEMBER 10, 2021
Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking Factor? appeared first on Search Engine Journal.
Diggity Marketing
DECEMBER 5, 2021
In reply to Siddharth. Links and Offsite SEO is only one part of the puzzle. You need to make sure that you have quality content, your Onsite SEO is on point, and your technical SEO is good as well.
Neil Patel
DECEMBER 8, 2021
FAQ pages may not be the first page you think of when building content for your website. However, if you don’t have one or if the ones you do have aren’t working, now is the time to get them right. Whether you realize it or not, your customers have a lot of questions. If you watch and listen, you may notice the same ones come up frequently.
Content Marketing Institute
DECEMBER 10, 2021
Read our hot takes on LinkedIn’s new streamlined live video and newsletter features for content creators, Lifetime’s mini-movie makeover featuring Monique Coleman, and a Peloton employee’s moment in the spotlight. Continue reading → The post Hot Takes on 3 Content Gifts from LinkedIn, Lifetime, and Peloton appeared first on Content Marketing Institute.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Journal
DECEMBER 8, 2021
It takes a skilled team of both SEO pros and developers working together to build a successful website. Here's how to make it happen. The post Web Design Practices That Frustrate SEO Pros appeared first on Search Engine Journal.
Marketing Insider Group
DECEMBER 6, 2021
If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? The answer is unquestionably yes. Your blog makes your website and products more visible and accessible to your current and potential customers.
Martech
DECEMBER 8, 2021
Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.
Search Engine Land
DECEMBER 10, 2021
When it rolls out in a few weeks, advertisers will be able to reference Search, Click and Display impression share, phone call metrics, spreadsheet functions and more. Please visit Search Engine Land for the full article.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Journal
DECEMBER 5, 2021
You'll find all kinds of opinions online about the value of H1 tags for SEO. How much do they matter? The post Are H1 Tags A Google Ranking Factor? appeared first on Search Engine Journal.
Neil Patel
DECEMBER 9, 2021
As a marketer, you already know how hard it can be to drive conversions. More often than not, when you ask a user to take an action, they do the exact opposite and abandon the form fill or their shopping cart. If this scenario sounds familiar, you’re not alone. The struggle of conversion plagues many marketers across every industry. While there are many steps and strategies you use to drive conversions, you still might not see the needle move in the right direction.
Martech
DECEMBER 7, 2021
The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues. “There have been huge changes with COVID-19, accelerating customer behavior, experience, and digital transformation,” she said in her presentation at our MarTech conferenc
Buffer Marketing
DECEMBER 9, 2021
Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before. While you don’t need to spend millions creating the next iconic logo, it is worth going through the process of strategically developing your brand.
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