Sat.May 29, 2021 - Fri.Jun 04, 2021

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20 Must-have digital marketing tools you help you grow

Sprout Social

Companies today depend on digital marketing tools to survive. Sounds dramatic, right? But consider that a strong tech stack encourages growth and ensures that you aren’t spending your valuable time on tedious tasks. And on the flip side, failing to take advantage of modern marketing tools means that your business might lag behind your competition.

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How to Get Backlinks for a New Site with No Money

Neil Patel

Learning how to get backlinks can help you jumpstart your brand, with no investment upfront. The idea is simple: just ask a site for a backlink. However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets ignored or flat-out denied because they aren’t high priority.

SEO 145
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What’s the Best Content Marketing Course for Beginners?

Marketing Insider Group

Content marketing is one of the fastest-growing professions in the business world today. It’s essential for doing business in today’s digital environment. So, whether you’re a business owner or key employee looking to start a blog, a newly graduated university student, or someone who wants to change careers, learning all the skills it takes to be a rockstar content marketer will help you advance in almost any field.

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Why Your Marketing Strategy Needs a Conversion Funnel (and How It Works)

Unbounce

Ever used a funnel while baking? That cone-shaped thingamajig may seem excessive when you’re just pouring some liquids from one container to another, but it plays an important role. A funnel directs things where you want them to go, and not somewhere else (like all over the counter, or the floor, or your sweater). Funnels guide flow. A conversion funnel is the same idea but applied to your marketing strategy.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Content Management and Strategy: The Big Wave Is Here [New Research]

Content Marketing Institute

The 2021 Content Management and Strategy Survey finds glimpses of optimism. But we also see some lingering challenges for businesses as changes to the way we live, work, and take products to market have accelerated. Continue reading → The post Content Management and Strategy: The Big Wave Is Here [New Research] appeared first on Content Marketing Institute.

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How I Think About Marketing

Neil Patel

I thought I would let you into my mind, so you can see how I think of marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now before I dive in, let me give you a little bit of context. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow.

PR 145

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How to Find and Remove Duplicates in Excel

Hubspot Marketing

"I've never been a natural, all I do is try, try, try.". These Taylor Swift lyrics, in the song " mirrorball ", perfectly explain my relationship with numbers, math, and anything concerning data analytics. However, as a marketer, data analysis is one of the most important aspects of my job. But like most marketers, who prefer strategy and creativity, numbers and Excel reports don't come naturally to me.

Analytics 144
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This SEO Refresher Can Make Your Content More Attractive to Google

Content Marketing Institute

While no magic bullet exists to rise to the top of Google rankings, you can always work harder to improve your content’s position. Here’s a refresher so you can move forward today. Continue reading → The post This SEO Refresher Can Make Your Content More Attractive to Google appeared first on Content Marketing Institute.

SEO 144
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How to Use YouTube Ads to Grow Your Business

Neil Patel

Being a marketer is an interesting job. On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand. Still, you can’t just blindly follow those trends. Popular platforms become saturated with dozens of competitors, and standing out becomes nearly impossible.

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To build unbreakable relationships with your customers, see social messaging differently

Sprout Social

For most businesses and customers, social media is becoming their primary communication channel and a catalyst for building relationships with one another. It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

Customer 141
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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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6 Signs That It’s Time for You to Write Your Book Already [A Checklist]

Ann Handley

Image Cred: Powell’s Books. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. From time to time I answer reader questions. This is one of those times. <Hoists mailbag onto table. Rummages around. Pulls out reader letter.> *.

Marketing 130
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8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences

Content Marketing Institute

Personalization and segmentation are closely related, but they aren’t the same. ContentTECH speakers offer their take on how (and when) to use these techniques to meet a common goal – to deliver content that reflects what the reader, viewer, or listener wants (when they want it). Continue reading → The post 8 Expert Tips to Help You Personalize Your Content and Segment Your Audiences appeared first on Content Marketing Institute.

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20 Creative YouTube Video Ideas You Should Use in 2021

Neil Patel

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience.

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Understanding collaborative & working styles on your team

Sprout Social

“There is no I in team” is an often-repeated mantra but to make sure your team is operating the best it can, consider taking a look at how various working styles influence your team dynamic. A seamless blend of different working styles makes for a well-structured team, and a successful team capitalizes on the different advantages of its members’ styles.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Litmus Builder Essentials: Get to Know Our Email Builder

Litmus

Getting to know any new software application can be an arduous task. Even the most well-thought out and beautifully designed interface can be overwhelming to beginners, making the process of getting started a bit of a challenge. Litmus Builder lets you quickly build for and test the email clients that matter most to your audience, and use reusable HTML and CSS code snippets and pre-tested templates to reduce errors and maintain brand consistency.

Shipping 112
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20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories)

Content Marketing Institute

This week in content marketing, we reveal which words earn eye rolls from journalists, explore new event-promotion features on LinkedIn, and get inspired by a brand that has created a whole new (virtual) world. Continue reading → The post 20 Words Journalists Loathe (and More of This Week’s Content Marketing Stories) appeared first on Content Marketing Institute.

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10 Examples of Brands Using TikTok Stitch and TikTok Duet for Marketing

Neil Patel

Have you been debating using TikTok to grow your business? With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment. Here’s what those features are, why they matter, and a few examples of them in action. What Is TikTok Stitch?

Branding 131
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How to Bring Your Brand Marketing In-House After Working with an Ad Agency

Marketing Insider Group

You’ve been using an ad agency for years. It’s been a good partnership, but you’re not sure it’s necessary anymore. After all, you have a strong team in place. And you’re pretty sure your people have the mettle to tackle your marketing in-house. But where do you start? Untethering from an ad agency can seem daunting, especially if you’ve been accustomed to outsourcing the responsibility.

Branding 111
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Going Beyond the Pride Logo

Traackr

Should brands change their logos during Pride? Our VP of Marketing explores what true brand allyship looks like.

Branding 105
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The 7 Best Travel Marketing Campaigns Of All Time

Bannerflow

Travel marketing in 2021 and beyond is going to have to work harder and smarter than it ever has before. The industry has been ravaged by the pandemic. Restrictions have prevented travel, holidaymakers have been confined to their homes and, even as society begins to unlock, consumers are wary of returning to post-pandemic travel behaviour. That’s why it’s time for travel marketing and travel advertising to level-up.

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How to Use Customer Reviews in Images and Video Ads

Neil Patel

Choosing the right content for your image and video ads can be challenging. What message will actually get consumers to take the plunge and buy your product? Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every campaign. Or is there? Instead of looking inside of your organization for inspiration, look to past and current consumers to help you share the greatness of your product.

Customer 130
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Simplify Your Marketing And Grow With Less Stress

Duct Tape Marketing

Simplify Your Marketing And Grow With Less Stress written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Tim Fitzpatrick. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

Marketing 101
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Comment on The Black Sheep: Why You’re Stuck on Page 2 (Revised) by Umair

Diggity Marketing

My 2 websites that was a micro niche sites, I was only ranking the homepage like “Skin Starts with C” but after sometime, my inner silo pages starts to rank instead of homepage. Now I realized that it would be a black sheep effect. So what shohld I do if my compatitors are using forum comments links and they are ranking with that kind of links. what should i do?

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8 Tips For Creating High-Value B2B Content That Will Engage Your Audience

Industrial Marketer

B2B marketing demands B2B content, which requires a different approach compared to content geared directly towards individuals. The way you create a narrative around your organization has to appeal to businesses you’re selling to, offering creative solutions to problems they’re experiencing, as well as relating directly to the real-world business landscape.

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How to Create a Free Google Website For Your Business

Neil Patel

A web presence is essential for getting found online, especially these days. According to Statista.com, nearly a third of consumers in the United States look online for a local business every day. It’s simple: websites are essential for attracting new customers. A website proves invaluable in other ways, too, like showcasing your products and increasing leads.

Analytics 127
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Building Your Story And Making Your Big Ideas Irresistible

Duct Tape Marketing

Building Your Story And Making Your Big Ideas Irresistible written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tamsen Webster. In this episode of the Duct Tape Marketing Podcast , I interview Tamsen Webster. Tamsen is a message strategist storyteller who helps people find and build stories, partners, investors, clients, and customers will tell themselves and others.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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How to Scale Enterprise SEO with Edge SEO and Automation [Podcast] via @sejournal, @brentcsutoras

Search Engine Journal

Mark Traphagen, VP Product Marketing & Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. No longer a luxury add-on, automation is essential. Learn more about Edge SEO (the ability to make site changes “in the cloud” without involving IT or dev) and Cloudflare Workers – and whether this is the future of SEO, at scale.

SEO 98
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A Quick Guide to Creating an SEO Backlink Strategy That Works

Industrial Marketer

Everyone in the SEO world knows now that a backlink strategy is crucial. Backlinks are power. And yes, SEO specialists release lists of link building strategies nearly every day. Still, it is hard to define whether a particular backlink recommendation will work for you until you try it. This article does something a little different. Read more » The post A Quick Guide to Creating an SEO Backlink Strategy That Works appeared first on Industrial Marketer.

SEO 98
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How to Create Unique Gift Guides for E-Commerce Content

Neil Patel

Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one. That’s why if you run an e-commerce store, you should make it easy for your customers to select one of your products as a gift.

Shoppers 124
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How To Build A Personal Brand On LinkedIn In 2021

Duct Tape Marketing

How To Build A Personal Brand On LinkedIn In 2021 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Viveka Von Rosen. In this episode of the Duct Tape Marketing Podcast , I interview Viveka Von Rosen. Viveka is the c o-founder and CVO (Chief Visibility Officer) of Vengreso. She is known internationally as the “LinkedIn Expert” and is the author of the best-selling LinkedIn Marketing: An Hour a Day and LinkedIn: 101 Ways to Rock Your Personal Brand.

Branding 101
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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta