Hubspot Marketing

JANUARY 4, 2018

If you're reading this article, then I probably don't need to tell you that video content accounts for over 74% of all online traffic , or that over five billion YouTube videos are watched every single day. You're clever. You already know that YouTube is an important content tool, and you're ready to start leveraging video for your own business. This article will cover everything you need to know about creating a YouTube channel, so you can start uploading your own videos and growing your audien

Branding 145

Branding Analytics Customer SEO 145

Adobe Experience Cloud Blog

JANUARY 5, 2018

I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy. Or, you can skip that entirely and go straight to the good stuff. Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence.

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018?

Real Estate 111

Real Estate SEO Content Marketing Retail 111

Marketing Insider Group

JANUARY 2, 2018

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 111

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Traackr

JANUARY 5, 2018

Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.

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Adobe Experience Cloud Blog

JANUARY 4, 2018

Two or three years ago, you launched a landing page. It worked fine. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. But then… poof! Things slowed down. Conversions fall. So does your profit. You wonder, “What’s going on? A market grows, but a client goes? Something’s got to give, no?

Thought Leadership 134

Thought Leadership Copywriting Analytics Customer 134

Marketing Insider Group

JANUARY 3, 2018

At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group.

Market Trends 111

Market Trends Marketing Marketers Branding 111

Duct Tape Marketing

JANUARY 3, 2018

8 Ways Local Businesses Can Get Started with Link Building written by John Jantsch read more at Duct Tape Marketing. I work with clients and consultants all over the world, and a common theme I see is that many local businesses don’t know where to get started when it comes to local search, and with that, comes not understanding the importance of link building and how to get started.

Whitepaper 75

Whitepaper Thought Leadership eBook SEO 75

Adobe Experience Cloud Blog

JANUARY 3, 2018

Video is one of the most effective ways to drive sales for marketers. According to Email Monks , emails with videos drive a staggering 280% higher return than the ones without. In fact, according to a report by the Aberdeen Group, 67% of organizations use video to create brand awareness, 60% use video to drive conversions and 53% use video to nurture leads.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm? Maybe. Maybe not. Either way, you’re probably curious about what it looks like for a brand to run a media organization.

Transform 90

Transform Management New Markets Manufacturing 90

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

JANUARY 4, 2018

Major marketplaces, like Amazon and eBay, come with restrictive seller policies. These venues downplay merchants’ branding to maintain their own homogenous image. Sellers with their own online stores play a different game. They have complete control over their customers’ experiences. Whether it’s rearranging product placement or highlighting a store sale, merchants can use their website […].

Product 101

Product Branding Customer Marketing 101

Duct Tape Marketing

JANUARY 3, 2018

Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Justin Sturges. Podcast Transcript. SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business.

SEO 67

SEO Marketing Marketers 67

Adobe Experience Cloud Blog

JANUARY 2, 2018

My three-year-old was extra special the other day and I wanted to surprise her with a treat on our walk home from school. We passed by a storefront with macarons in the window—one of my daughter’s favorites—but we kept on walking for another block. Why? Because it was worth the extra time to go to our favorite bakery, the one where we know the talented baker, with whom we’ve had many conversations about our lives and hers.

Thought Leadership 134

Thought Leadership Shoppers Communications Target Market 134

Zumvu

JANUARY 4, 2018

Content Marketing will experience a raise more than any other domain in Digital Marketing.

Content Marketing 52

Content Marketing Marketing Marketers Digital Marketing 52

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

JANUARY 2, 2018

If there’s one golden rule of marketing, this is it: It doesn’t matter how cool or revolutionary your product, service, or company is. If you’re tooting your own horn and talking about how amazing your stuff is, that’s just… not very compelling. If you have influential people within the industry saying all these nice things […]. The post How to Find, Reach Out To, and Work With Influencers (Without Breaking the Bank) appeared first on Marketing Insider Group.

Product 97

Product Marketing Marketers Content Marketing 97

Duct Tape Marketing

JANUARY 4, 2018

Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Mihm. Podcast Transcript. Perhaps the hottest area in the world of search today is local. I’ve been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map and local listings as the next frontier.

Marketing Automation Platform 65

Marketing Automation Platform CRM Digital Marketing Search Marketers 65

Adobe Experience Cloud Blog

JANUARY 5, 2018

Automation is impacting some surprising industries.

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Zumvu

JANUARY 4, 2018

Even a passionate blogger sometimes finds it difficult to pick a topic. As topic is all that matters in the era of digital marketing. If your blog topic is interesting and catchy then only it has a better chance of getting popularity.

Digital Marketing 52

Digital Marketing Marketing Marketers 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

JANUARY 3, 2018

Imagine you owned a business with two locations next door to one another. One of them has not been updated since 2005, but it contains the reception area. The other is a freshly updated, beautiful and highly functional corporate headquarters. When a customer or prospect shows up to see your beautiful company HQ, they first […]. The post No, Your Website Is NOT Done appeared first on Marketing Insider Group.

Customer 97

Customer Marketing Marketers Content Marketing 97

Duct Tape Marketing

JANUARY 3, 2018

Transcript of Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Hello, welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Justin Sturges. He is a local SEO, website building, and lead generation expert, and also the co-author of a book called Local Lead Generation, and he just so happens to also be a member of the Duct Tape Marketing con

SEO 65

SEO Real Estate Place Advertising 65

Content Marketing Institute

JANUARY 1, 2018

These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. To fully engage these customers, every brand should consider the numerous mobile technologies that are transforming the customer experience.

Customer loyalty 51

Customer loyalty Customer Transform Retail 51

Zumvu

JANUARY 4, 2018

Content Marketing will experience a raise more than any other domain in Digital Marketing.

Content Marketing 52

Content Marketing Marketing Marketers Digital Marketing 52

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

JANUARY 4, 2018

Some businesses make it hard to work with them. It seems at times that many B2B organizations have made it so complex and uncomfortable to work with that customers are forced to find an alternative even if their current provider offers a better product or solution. As connected consumers, we want ease, we want a good […]. The post Empathy, Web and People: Improving The B2B Customer Experience appeared first on Marketing Insider Group.

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Customer Product Marketing Marketers 93

Rock Content

JANUARY 3, 2018

It is absolutely that time of year again – many of us have taken the time to make New Year’s Resolutions, set goals, intentions and make plans for the upcoming year – both personally and professionally. Many of my colleagues and peers have been talking about their resolution to invest time in building their personal brands online – especially those in B2B sales roles.

Branding 45

Branding Transform Education Digital Trends 45

Duct Tape Marketing

JANUARY 2, 2018

Will Millennials Change Manufacturing? The largest generation in the U.S. is taking its place in manufacturing — and the experts are betting this tech-savvy cohort is ready to stir things up. By Steve Minter, Industry Week . Dark, dirty and dangerous — mention the 3Ds of old-time manufacturing and HR managers shudder. It’s exactly the image they don’t want the public — or millennials considering careers in manufacturing — to have of the industry.

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Millennials Manufacturing Transform Education 33

Hubspot Marketing

JANUARY 5, 2018

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI -- especially “deep learning” technology -- brings new opportunities and innovation in the way digital marketing, sales, and customer support are handled.

Finance 290

Finance Price Marketing Marketers 290

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

JANUARY 5, 2018

For the 156th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of Non-Obvious 2018 Edition: How To Predict Trends And Win The Future. For the past 8 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors […].

Marketing 70

Marketing Marketers Marketing Strategy 70

Rock Content

JANUARY 4, 2018

Mashable’s Editorial Team wanted to create an engaging live blog experience for their audience, as well as enable editorial contributors to easily upload content in a timely manner. They had tried using a variety of content publishing tools up to that point, but were still unsatisfied with the results they were seeing. After comparing against three other vendor options, Mashable liked the experience of ScribbleLive Engage the most and decided to move forward with rolling it out to the Editorial

Entertainment 40

Entertainment Place Content Marketing Product 40

Duct Tape Marketing

JANUARY 2, 2018

As 2017 drew to an end, we noted the continuing flood of Illinois biometric privacy suits filed over the past year. There are literally dozens of cases pending, most in Illinois state courts, alleging violation of Illinois’s Biometric Information Privacy Act (BIPA), which regulates the collection, retention, and disclosure of personal biometric identifiers and biometric information.

Entertainment 28

Entertainment Customer 28

Content Marketing Institute

JANUARY 1, 2018

When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018.

Content Marketing 0

Content Marketing Marketing Marketers Promotion 0

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