Hubspot Marketing
OCTOBER 5, 2018
In the beginning of 2018, one missing comma in a Maine state law cost Oakhurst Dairy five million dollars. The absence of the Oxford comma made two overtime-exempt tasks, packing and distributing food products, read like one activity, so any worker who distributed but didn't pack any food products or vice versa sued the dairy company for their unsettled overtime pay.
Adobe Experience Cloud Blog
OCTOBER 4, 2018
Companies put a lot of stock in logos, and who can blame them? A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” But this graphical, emblematic totem rarely says much on its own. And when a logo becomes the focal point of a rebranding effort, which it often does, you’re missing the mark. .
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Content Marketing Institute
OCTOBER 4, 2018
Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by Survey Monkey: Three-fourths of adults say content with data is more trustworthy than content without. (Interestingly, 5% say data-backed content is less trustworthy.).
Marketing Insider Group
OCTOBER 3, 2018
In order for visual content marketing to be successful, it must obey a certain amount of rules. Unfortunately, these rules are often neglected. If applied properly, these tweaks and details will add the finishing touches to all of your marketing product needs. Here are the top 10 content marketing rules you should abide by. 1. […]. The post Top 10 Visual Content Rules You Probably Still Neglect appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
OCTOBER 2, 2018
What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. At any given time, I have GSC open in two to 10 tabs.
Adobe Experience Cloud Blog
OCTOBER 2, 2018
Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Meanwhile, artificial intelligence (AI) is also making waves in the industry.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
OCTOBER 1, 2018
Customer experience is the fundamental driver behind customer-centric marketing today. From creating content of value to sending out personalized messaging and analyzing data to learn more about customer expectations, the whole point is always to enhance CX. However, new research published by the CMO Council reveals that about half of marketers – 47 percent – […].
Hubspot Marketing
OCTOBER 5, 2018
Have you ever ordered an item online? Considering the fact that 1.66 billion people worldwide shopped online last year, there’s a good chance you answered “yes” to that question. Whether you know it or not, you used a web form when you placed your online order. Not only are web forms necessary for you to receive the information, goods and services you’re interacting with or buying, but they’re also crucial for the businesses that create them and embed them on their sites.
Adobe Experience Cloud Blog
OCTOBER 3, 2018
If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. Whether it’s the demand generation team evaluating our email marketing experience , or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do.
Sprout Social
OCTOBER 1, 2018
Last Updated: October 1, 2018. Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
OCTOBER 5, 2018
When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. Instagram’s sticker feature allows marketers to tap into that fresh approach. Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers.
Hubspot Marketing
OCTOBER 4, 2018
Troubleshooting a HTTP 500 Internal Server Error is like solving a mystery. You don’t know what exactly happened or why it happened -- all you know is that something’s wrong and you need to fix it. To guide you through the hassle of troubleshooting the dreaded HTTP 500 Internal Server Error, let’s go over what it exactly means and its most common causes and solutions.
Adobe Experience Cloud Blog
OCTOBER 5, 2018
“A goal without a plan is just a wish.” ? Antoine de Saint-Exupéry. The first step in ensuring your company’s website overhaul is a success is to create a plan, which includes both people and strategy. Corporate websites are not built by individuals. They are complex projects requiring multiple skill sets. And, you need to have a clear strategy in place, so the project doesn’t go off the rails.
Marketing Insider Group
OCTOBER 4, 2018
The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 […]. The post 5 Reasons To Prepare Now For The Year 2020 With Buyer Insights appeared first on Marketing Insider Group.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
OCTOBER 2, 2018
? ?. Comics aren’t just SMASH, WHAM, KAPOW! One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. Yet some brands are working with top comics creators and publishers such as Marvel Comics. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium.
Sprout Social
OCTOBER 4, 2018
It’s hard to believe that we’re getting closer to the end of 2018. As the year progresses, we hope that you’re reaching (and maybe exceeding) your goals. This October we’ll be tackling a variety of topics at #SproutChat that cover a wide spectrum of social strategy as you start thinking about how to end the year out strong. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation.
Duct Tape Marketing
OCTOBER 2, 2018
The Introvert’s Guide to Successful Networking written by John Jantsch read more at Duct Tape Marketing. Networking is a critical skill for any business owner to develop. It allows you to find the best talent for your company, establish new strategic partnerships, and expand your client base. There is definitely an art to networking, and there are some steps that everyone should take before they head out to their next conference or industry cocktail mixer.
Marketing Insider Group
OCTOBER 2, 2018
Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? Of course you do. And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […]. The post Level Up Your Customer Loyalty with Gamification appeared first on Marketing Insider Group.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
OCTOBER 1, 2018
? ? One of the most pervasive themes at this year’s Content Marketing World was the need for big changes in our industry. Digital marketing is always evolving, so it’s no surprise the 3,700 marketers in attendance would want to focus on the latest adjustments they should be making to their content strategies and tactics. But one change featured prominently had little to do with upgrading to new techniques, sophisticated tools and technologies , or measuring and monetizing content’s impact.
Sprout Social
OCTOBER 1, 2018
Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it.
Duct Tape Marketing
OCTOBER 3, 2018
Why Sales and Marketing Need Each Other written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Pam Didner. Podcast Transcript. This week on the Duct Tape Marketing Podcast, I chat with Pam Didner. After almost 20 years in corporate America, where Didner held a variety of senior leadership positions in departments as varied as finance and accounting, supply-chain management, and global marketing strategy, she decided to strike out on her own.
Marketing Insider Group
OCTOBER 1, 2018
Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground running, bought lists are becoming more and more […]. The post Should You Buy B2B Leads in 2018?
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Litmus
OCTOBER 3, 2018
Nonprofits perform life-changing work, and email marketing is a key way for them to rally people to their cause, raise funds, and direct action. However, nonprofits’ operations are notoriously lean. That is definitely the case with their email marketing operations, according to the responses of more than 240 nonprofits who took Litmus’ 2018 State of Email Survey.
Sprout Social
OCTOBER 1, 2018
Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our own data. If you’re struggling with social ROI yourself, we totally get it.
Duct Tape Marketing
SEPTEMBER 29, 2018
Weekend Favs September 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Marketing Insider Group
OCTOBER 2, 2018
With the Forbes Under 30 Summit this week, event season is almost upon us. From Advertising Week in New York, to DMEXCO in Germany, and countless others, now’s the time to make sure you are as prepared as possible for major industry events, no matter your clients level of participation. From attending the event and […]. The post Top 6 Killer Strategies and Best Practices for Your Next Event appeared first on Marketing Insider Group.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Litmus
OCTOBER 1, 2018
ESPs are the technological foundation of the email industry—and the biggest line item in email marketing budgets. With so much on the line, it’s no surprise that frustrations with ESPs run high. In this webinar, Litmus Research Director Chad S. White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done.
Adobe Experience Cloud Blog
OCTOBER 1, 2018
We spend oodles of hours working out the kinks of our branding. As marketers, we get down to the nitty-gritty of taglines, color palettes, and guidelines. Then, get it approved, document it, and launch it to the world. For most companies, that’s it. We spend all of our time making sure people use the logo and tagline correctly. But we can’t get employees to get excited about it or customers to pay attention.
Duct Tape Marketing
OCTOBER 3, 2018
Transcript of Why Sales and Marketing Need Each Other written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Marketing has never needed sales more and frankly, sales people have never needed marketing more than they do today.
Bannerflow
OCTOBER 2, 2018
Increasingly brands are moving away from agencies towards their own in-house marketing teams. A recent report by IAB showed that 35% of the advertisers surveyed are moving programmatic in-house – up from just 17% in 2016. Digital marketers are taking control and removing the mystery surrounding marketing processes. But the move in-house hasn’t been without its issues.
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