This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When implementing your social media strategy, it's easy to realize that manually posting on multiple different websites, multiple times a day, isn't optimal for your busy schedule. But it's not easy to tell from a baseline or pricing page which tools are not only the best for efficiency but best for your business. Instead of spending hours of extra research combing through all of your options and sitting through countless demos and free trials, we've compiled a list of the best social media dash
The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. And most of the time, complexities aren’t out there in international markets – they are in a company’s own marketing function.
Okay team, it’s almost 2020 and that means knowing how to schedule Instagram posts in advance is no longer ‘neat,’ it’s non-negotiable. Whether you’re running a business account, a creator account , or you’re building up your brand on the regular, using an Instagram scheduler is one of the best ways to reclaim your time and creativity. In this post we’ll take you through the steps and best practices for all three types of Instagram accounts, so you can turn your attention to what matters.
The new year is right around the corner. And I know you are already prepared because you read this blog and tons of other marketing blogs, right? But here is the thing: I also read most of the popular marketing blogs, follow all of the marketing YouTube channels, and listen to the same podcasts you do. And I’ve noticed that very few people are talking about what’s really going to happen in 2020.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platf
Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. From plain-text messages to highly targeted and automated emails, they have now mastered features like HTML and CSS coded design, interactivity, videos, and even live feeds.
There are many different ways to use social media for education. Social media has various uses in the classroom as well as to help market and promote schools and universities. Because we believe in the power of social media to make nearly anything easier (even life in the classroom), we’ve identified 12 ways to use social media for education. Benefits of social media in education.
There are many different ways to use social media for education. Social media has various uses in the classroom as well as to help market and promote schools and universities. Because we believe in the power of social media to make nearly anything easier (even life in the classroom), we’ve identified 12 ways to use social media for education. Benefits of social media in education.
Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home setup guides. Security experts wrote how-to after how-to article about securing smart devices.
We get it: Social media metrics are important. Getting data and ROI is really important. However, if you spend too much time trying to figure out which metrics are important for your business, you won't have any time to analyze and act upon them. That's why we've made a list of the social media metrics that are essential to track, so you don't miss out on important numbers that can help you later.
Exploring how you can you can unleash your marketing potential is the difference between being a good marketer or a great marketer. Learning is fundamental to your own improvement, but the advice you receive can sometimes be biased or hard to apply. Because of that, we’ve created an objective, practical list that can help you on your journey to unleashing your full potential.
When running social media for your business, it’s important to be on top of all aspects of your accounts. This can even include your post archives, and tweets your company (and past marketers) may have published years ago. While it might seem silly to spend any time searching your Twitter history and navigating through past content, I can assure you it’s not.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Millennial generation and Generation Z care as much about getting a good product as any other that went before them.
As Jerry Maguire once said -- "Show me the money.". That phrase is probably something you've thought of as a marketer who has invested in paid advertising. With paid advertising, you want to enhance your marketing campaign by showing up in the right place, at the right time, with the right content. But sometimes, running paid ads -- like pay-per-click (PPC) on Google -- feels like you're spending a lot of money without seeing any results.
Instagram seems straightforward. But if your goal is to sustain engagement, scale your reach, and drive meaningful customer actions, it can be deceptively challenging. Just ask the popular Accidentally Wes Anderson account creator. Continue reading → The post How to Engineer Your Brand’s Instagram Success Story appeared first on Content Marketing Institute.
Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. This is a career accelerator that takes you outside your comfort zone and provides you with the resources to excel.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Major ad agencies still control the purse strings for these enterprises’ ad spend. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.
According to a report from Podcast Insights , there are more than 750,000 active podcasts and counting. Sounds like a huge pool right? If you're an advertiser interested in spreading awareness to podcast listeners, the huge pool of podcasts might seem promising -- but also overwhelming. On a promising note, the growing number of podcasts has resulted in even more advertiser interest.
Find out the top challenges and improvements made in manufacturing content marketing. Learn organizational content priorities, outsourcing activities, and more in Manufacturing Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post What’s Happening in Manufacturing Content Marketing [New Research] appeared first on Content Marketing Institute.
It's time to get the conversions you deserve from your content marketing efforts. Boost your ROI with these tips. The post 5 Creative Ways to Boost Your Content Marketing ROI via @JuliaEMcCoy appeared first on Search Engine Journal.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Whether you are in marketing, social media, or recruiting, you’ve probably found yourself hearing about “employer branding.” The term and strategy is not exactly new, but the value of it has increased dramatically in the digital age and with social media platforms. Typically, when we think of “social media,” immediately our minds tend to gravitate towards the impact on marketing and sales.
What Small Businesses Need to Know About Google Ads written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Kim Spalding. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I visit with Kim Spalding, product leader and general manager of Ads for Small Business and Emerging Markets at Google. Spalding has been a small business owner herself, having co-founded Seia Wine Cellars in 2001 and now brings that first-hand experience to Google, helping other
If you think you know what combination of copy, layout, and design on landing pages will convert better, think again. Thousands of users may prove you wrong. That’s why you need to do this testing. Continue reading → The post Analyze 6 Elements to Land Better Conversion Rates appeared first on Content Marketing Institute.
Mid-tier influencers are considered the influencer sweet spot. They are often easier to reach and collaborate with compared to their macro counterparts.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
“The customer is always right.” Such is the mantra of service-oriented companies whose front-liners would probably bend over backwards just to ensure that each and every customer is satisfied. However, this mindset is more commonly present in B2C companies. After all, they serve the customers and end-users directly. It’s easier for them to gather feedback on customer experience and satisfaction.
Eliminating the Distractions of Modern Life written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Nir Eyal. Podcast Transcript. Today on the Duct Tape Marketing Podcast, writer, consultant and teacher Nir Eyal stops by to discuss his latest book, Indistractable: How to Control Your Attention and Choose Your Life. An expert on the intersection of psychology, technology, and business, Eyal’s latest book is a look at what’s really at the root of our modern, di
The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing. Continue reading → The post Channel Broadcast News to Better Your Content Marketing appeared first on Content Marketing Institute.
“Oh, I’ll just make this one little tweak before we send…” Nope. No. Don’t do it. It may be tempting to make a small change to an email after it’s been approved and tested. Perhaps you want to tweak an image, add another section, or update a link. While it may seem harmless to make these small, last-minute changes, they can trigger a negative chain reaction.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
For much of the Agile community, scaling is the topic du jour. The principles and practices that enable agility for a single team are relatively straightforward. Software developers at least have been making them work for multiple decades now. But as soon as we start adding additional teams or trying to interface with groups outside our own department, things get real complicated real fast.
Managing Your Modern Marketing Efforts with the Right Software written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Josh Slone. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I sit down with Josh Slone , product marketer for Gist. Gist is an all-in-one software platform that brings together all of the tools you need to successfully run a modern business.
This week, Robert Rose talks about how to predict which moves will lead to future career happiness. He delves into how privacy reg compliance can be a competitive advantage and interviews a strategist about thinking exponentially. Continue reading → The post Foreseeing Career Happiness, Advantage of Privacy Compliance, and More [The Weekly Wrap] appeared first on Content Marketing Institute.
Posted by BritneyMuller There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Input your email to sign up, or if you already have an account, log in here!
Enter your email address to reset your password. A temporary password will be e‑mailed to you.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
145 
Let's personalize your content