Hubspot Marketing

AUGUST 22, 2018

Even though they’re over 25 years old , PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an eBook, it’ll probably be in the form of a PDF. But to view these important documents, you need to download a PDF reader on your computer. There are hundreds of PDF readers and some can cost you almost a thousand dollars per year, so we sifted through the internet to find the best free PDF readers that you can download online.

eBook 126

eBook Management Product Customer 126

Adobe Experience Cloud Blog

AUGUST 23, 2018

B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role in sales that it’s not difficult to see why digital asset management solutions are so important.

Whitepaper 120

Whitepaper Thought Leadership eBook Management 120

Content Marketing Institute

AUGUST 20, 2018

Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. But once you finally get them on your page, you must work even harder to keep them there. Lots of technical ways can keep them from bouncing (faster load times, minimum pop-ups, clear site navigation, etc.).

Copywriting 109

Copywriting Non-Profit Entertainment Content Marketing 109

Marketing Insider Group

AUGUST 23, 2018

From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust. In an industry where 56% of customers buy from brands that relate to them, brands must prioritize producing […].

Communications 108

Communications Branding Product Customer 108

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. And for consumers, that’s a good thing. Think about it. Nobody has time to sit on hold for an hour or spend days stuck in an endless email chain to get their questions answered anymore. Fast forward to present day where time is of the essence. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands.

Customer 103

Customer Shipping Food Branding 103

Adobe Experience Cloud Blog

AUGUST 20, 2018

By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this blog, I’ll help you turn your social media presence into an engaging sales funnel.

Retail 116

Retail Thought Leadership Fashion Place 116

Marketing Insider Group

AUGUST 21, 2018

Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales. But just like every other tool, if done incorrectly, influencer marketing can become a waste of money, or even hurt your business. If you plan on utilizing influencer […].

Influencer Marketing 105

Influencer Marketing Marketers Marketing 105

Sprout Social

AUGUST 21, 2018

It’s no secret that Stories are a big deal on Instagram. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon.

User-Generated 98

User-Generated Real Estate Food Promotion 98

Adobe Experience Cloud Blog

AUGUST 22, 2018

Creating and managing a successful pay-per-click (PPC) campaign is hard work. There is no magic formula you can apply that leads to instant paid advertising success. In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface of the things you need to manage to run successful paid campaigns.

Advertising 107

Advertising Advertisers Whitepaper Thought Leadership 107

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional?

Content Marketing 105

Content Marketing Analytics SEO Marketers 105

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Marketing Insider Group

AUGUST 21, 2018

The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to coupons. When well delivered, they aren’t just rewarding, they’re fulfilling.But, for all the […].

Marketers 92

Marketers Marketing Branding Customer 92

Traackr

AUGUST 23, 2018

How to locally adapt its influence marketing actions allows Michelin to get closer to each consumer and improve its experience.

Influencer Marketing 84

Influencer Marketing Marketers Marketing 84

Adobe Experience Cloud Blog

AUGUST 24, 2018

It’s much easier to ask what results marketing delivers than it is to find the answer. There are several challenges: from knowing when to measure to dealing with multi-touch attribution and influencers. These factors and others make it difficult to measure the contribution that a given marketing activity has on revenue. As John Wanamaker famously remarked, “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.

Thought Leadership 99

Thought Leadership Marketers Marketing Market Segmentation 99

Content Marketing Institute

AUGUST 19, 2018

You’ve done the content inventory. But then what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. I’ll cover practical steps to put the audit findings into action, without overworking your team. Let’s explore three areas: 1) what to look for, 2) what to track, and 3) what to do with the information you discover, including how to map your content.

Direct Mail 91

Direct Mail SEO Promotion Marketing Strategy 91

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

AUGUST 22, 2018

The Facts Up Front: 50% of organizations state that their CMOs are the ones most responsible for driving disruptive growth. (Accenture) 67% of business owners believe that by 2020 marketing will be a revenue generator for their organizations. (Marketo) 30% of CMOs will be let go for not mastering the blended skill set of design […]. The post CMO Insights: Why CMOs Need to Drive Disruptive Growth appeared first on Marketing Insider Group.

CMO 86

CMO Marketing Marketers Marketing Strategy 86

Duct Tape Marketing

AUGUST 23, 2018

How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve A. Miller. Podcast Transcript. This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition , is about how small business owners can create an uncopyable relationship with their clients to keep them coming b

Whitepaper 67

Whitepaper Price Customer Branding 67

Zumvu

AUGUST 21, 2018

52

52

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. Sites that covered social media best practices, such as Social Media Examiner, outranked it.

Entertainment 83

Entertainment Thought Leadership Marketers Marketing 83

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

AUGUST 20, 2018

Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close. In business-to-business, […]. The post The Four P’s of B2B Marketing Just Aren’t Enough Anymore appeared first on Marketing Insider Group.

Marketers 84

Marketers Marketing Product Customer 84

Duct Tape Marketing

AUGUST 21, 2018

The Central Role of Advertising In The Customer Journey? written by John Jantsch read more at Duct Tape Marketing. When you think of advertising, your first association might be with attracting new customers. Ads are supposed to reach out to audiences unknown, introduce them to your brand, and bring them on board. But in reality, advertising can be used effectively throughout the customer journey.

Customer Journey 48

Customer Journey Advertising Advertisers Customer 48

Zumvu

AUGUST 21, 2018

Language is the boundary that differentiates human beings from other species. Though, some intelligent creatures such as dolphins know how to use communication sounds.

Communications 52

Communications 52

Content Marketing Institute

AUGUST 22, 2018

What does it mean to create loyal customers in a world where your competitors can be everywhere at once, shopping habits are increasingly search driven, and a single social misstep can quickly erode the favorable reputation it took your brand years to build? It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone.

Branding 81

Branding Customer Millennials Fashion 81

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Marketing Insider Group

AUGUST 22, 2018

Creating an elearning course takes a ton of time and effort, but the payoff can be huge. An elearning course is an opportunity to educate your audience about a topic related to your product and to position you/your business as thought leaders in your field. They can also be a significant revenue source. That is, […]. The post 5 Essential Visuals to Make Your Elearning Course More Engaging appeared first on Marketing Insider Group.

Education 77

Education Product Marketing Marketers 77

Rock Content

AUGUST 22, 2018

As Content Marketing World draws closer, we’re particularly excited to recognize the four 2018 Content Marketing Awards finalists within the ScribbleLive family. Here’s a round-up of our 4 featured finalists. Rosetta Stone: Manufacturers’ Roadmap to English Language Training. Best Infographic. Rosetta Stone looked to Visually to create an engaging portrayal of key information on the topic of English language training in the workplace.

Transform 45

Transform Content Marketing Shipping eBook 45

Zumvu

AUGUST 22, 2018

The online platforms are oozing with opportunities waiting for you to grab them. If you are creative and want to showcase it to gain money and popularity.

52

52

Duct Tape Marketing

AUGUST 18, 2018

Weekend Favs August 18 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Marketing 42

Marketing Marketers 42

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

AUGUST 20, 2018

Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. The fact is, customer experience is the top priority for 71% of B2B businesses. 37% […].

Customer 75

Customer Marketing Marketers Content Marketing 75

Bannerflow

AUGUST 24, 2018

AI and marketing look set to become ever more closely aligned. Whether that’s through the emergence of more personalised advertising or changing the way we produce ad copy. There is a shift in our perception of what is possible. Already, algorithms make our world go around. They drive digital giants Google and Facebook, and through these algorithms we view what is (apparently) relevant content.

Copywriting 40

Copywriting Marketers Marketing Advertisers 40

Hubspot Marketing

AUGUST 21, 2018

Marketing moves at the speed of light … er, at least it feels that way when you’re brainstorming a new campaign or strategy, and all of a sudden, a new statistic or technology release changes everything. On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences.

Market Trends 145

Market Trends Marketers Marketing Advertisers 145

Duct Tape Marketing

AUGUST 23, 2018

Transcript of How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: You come up with this great, new invention or innovation, and you’d go to market, and then like within a week, somebody copies it. That’s a problem, isn’t it? What you need to do is learn how to be uncopyable, and that’s what we’re going to do on this week’s episode of the Duct Tape Marketing Po

Manufacturing 39

Manufacturing Whitepaper Price Entertainment 39

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing