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Even though they’re over 25 years old , PDFs are still one of the main types of documents on the internet. Whether you’re trying to access your W-2, a contract, or an eBook, it’ll probably be in the form of a PDF. But to view these important documents, you need to download a PDF reader on your computer. There are hundreds of PDF readers and some can cost you almost a thousand dollars per year, so we sifted through the internet to find the best free PDF readers that you can download online.
B2B companies are relying more and more on content marketing to promote and sell products. In time, brands hope to build a content library full of assets they can use to inform, educate, and persuade people to act. Your content library’s digital assets—including ebooks, images, videos, podcasts, and other useful files—play such a vital role in sales that it’s not difficult to see why digital asset management solutions are so important.
Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. But once you finally get them on your page, you must work even harder to keep them there. Lots of technical ways can keep them from bouncing (faster load times, minimum pop-ups, clear site navigation, etc.).
Customer service isn’t what it used to be thanks to social media. And for consumers, that’s a good thing. Think about it. Nobody has time to sit on hold for an hour or spend days stuck in an endless email chain to get their questions answered anymore. Fast forward to present day where time is of the essence. According to Sprout’s 2018 Social Index , nearly half of all consumers have taken to social media to raise questions and concerns to brands.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
From blog posts to original videos, your company’s branded content communicates your brand, solutions, and values to your audience. Good content doesn’t just showcase your product, it helps potential customers solve their problems and build brand trust. In an industry where 56% of customers buy from brands that relate to them, brands must prioritize producing […].
By now, I’m sure you’re sick of hearing how social media can drive conversions and create brand growth. However, your social media accounts can be a fully functional sales channel that drives revenue. Let’s take a look at how you can strategize your social media platforms and examine sales tactics that work on social. In this blog, I’ll help you turn your social media presence into an engaging sales funnel.
Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). Data from your customers and prospects is almost limitless. You can follow each and every digital interaction they have with your brand.
Gone are the days of counting coupons to see how well people engaged with your brand’s marketing promotion. In a digital world, you no longer have to make educated guesses about which marketing tactics resulted in a brand success (or failure). Data from your customers and prospects is almost limitless. You can follow each and every digital interaction they have with your brand.
It’s no secret that Stories are a big deal on Instagram. But the fact that over 400 million people use Stories daily may come as a surprise to anyone who’s been sleeping on them. The recent explosion of storytelling content is no accident, though. In fact, Instagram has been pushing hard for brands and users alike to hop on the Stories bandwagon.
Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales. But just like every other tool, if done incorrectly, influencer marketing can become a waste of money, or even hurt your business. If you plan on utilizing influencer […].
Creating and managing a successful pay-per-click (PPC) campaign is hard work. There is no magic formula you can apply that leads to instant paid advertising success. In the pay-per-click world, there is a budget that needs to be set, there are keywords to bid on, and an audience that requires segmenting—and that’s barely cracking the surface of the things you need to manage to run successful paid campaigns.
Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to coupons. When well delivered, they aren’t just rewarding, they’re fulfilling.But, for all the […].
It’s much easier to ask what results marketing delivers than it is to find the answer. There are several challenges: from knowing when to measure to dealing with multi-touch attribution and influencers. These factors and others make it difficult to measure the contribution that a given marketing activity has on revenue. As John Wanamaker famously remarked, “Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half.
You’ve done the content inventory. But then what? Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. I’ll cover practical steps to put the audit findings into action, without overworking your team. Let’s explore three areas: 1) what to look for, 2) what to track, and 3) what to do with the information you discover, including how to map your content.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve A. Miller. Podcast Transcript. This week’s guest on the Duct Tape Marketing Podcast is Steve A. Miller. Miller is a consultant, speaker, and author. His most recent book, Uncopyable: How to Create an Unfair Advantage Over Your Competition , is about how small business owners can create an uncopyable relationship with their clients to keep them coming b
The Facts Up Front: 50% of organizations state that their CMOs are the ones most responsible for driving disruptive growth. (Accenture) 67% of business owners believe that by 2020 marketing will be a revenue generator for their organizations. (Marketo) 30% of CMOs will be let go for not mastering the blended skill set of design […]. The post CMO Insights: Why CMOs Need to Drive Disruptive Growth appeared first on Marketing Insider Group.
The online platforms are oozing with opportunities waiting for you to grab them. If you are creative and want to showcase it to gain money and popularity.
Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. Sites that covered social media best practices, such as Social Media Examiner, outranked it.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
The Central Role of Advertising In The Customer Journey? written by John Jantsch read more at Duct Tape Marketing. When you think of advertising, your first association might be with attracting new customers. Ads are supposed to reach out to audiences unknown, introduce them to your brand, and bring them on board. But in reality, advertising can be used effectively throughout the customer journey.
Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close. In business-to-business, […]. The post The Four P’s of B2B Marketing Just Aren’t Enough Anymore appeared first on Marketing Insider Group.
What does it mean to create loyal customers in a world where your competitors can be everywhere at once, shopping habits are increasingly search driven, and a single social misstep can quickly erode the favorable reputation it took your brand years to build? It has become all too common for brands to promote brand loyalty simply by lavishing reward points on anybody willing to identify as a customer or load an app on their phone.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Weekend Favs August 18 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Creating an elearning course takes a ton of time and effort, but the payoff can be huge. An elearning course is an opportunity to educate your audience about a topic related to your product and to position you/your business as thought leaders in your field. They can also be a significant revenue source. That is, […]. The post 5 Essential Visuals to Make Your Elearning Course More Engaging appeared first on Marketing Insider Group.
Language is the boundary that differentiates human beings from other species. Though, some intelligent creatures such as dolphins know how to use communication sounds.
As Content Marketing World draws closer, we’re particularly excited to recognize the four 2018 Content Marketing Awards finalists within the ScribbleLive family. Here’s a round-up of our 4 featured finalists. Rosetta Stone: Manufacturers’ Roadmap to English Language Training. Best Infographic. Rosetta Stone looked to Visually to create an engaging portrayal of key information on the topic of English language training in the workplace.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Transcript of How to Edge Out Your Competition by Being Uncopyable written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: You come up with this great, new invention or innovation, and you’d go to market, and then like within a week, somebody copies it. That’s a problem, isn’t it? What you need to do is learn how to be uncopyable, and that’s what we’re going to do on this week’s episode of the Duct Tape Marketing Po
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AI and marketing look set to become ever more closely aligned. Whether that’s through the emergence of more personalised advertising or changing the way we produce ad copy. There is a shift in our perception of what is possible. Already, algorithms make our world go around. They drive digital giants Google and Facebook, and through these algorithms we view what is (apparently) relevant content.
How often do you see a brand-related tweet, Facebook post, or something similar without some form of visual content ? Almost all marketers have accepted the need for a visual-led strategy to amplify their social media and digital marketing activities, but how do you know if your content marketing is working? 74% of social media marketers use visual assets , and this figure is only going to increase.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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