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When marketers talk about customer touchpoints, they refer to the times when your brand, product, or service interacts with the customer throughout their journey with you. From the first time they connect and engage with you throughout the purchasing process to the delivery, use and satisfaction with your product and service. Customer touchpoints are the stages of interaction and encounters between your customers and your company, so you want to ensure that their customer experience (CX), or use
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How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Getting your content featured in search results pages can help extend your organic reach. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Let’s dive in. Bonus: 14 Time-Saving Hacks for Instagram Power Users.
A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy.
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LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors. The post LinkedIn Adds New Features To Help Companies Attract Talent appeared first on Search Engine Journal.
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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. In spite of that, many brands are still hesitant to join. We decided it was time for Sprout to take the leap to TikTok , testing and learning as we go. A social media company’s social team testing a new social channel is incredibly meta.
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It’s almost the end of the year and we’re thrilled to share the exciting new features we’ll be rolling out this quarter and into the new year. As we look ahead to 2022, here is a recap of the key roadmap themes and the strategic initiatives we’re focused on to help you be successful on social: One Hootsuite: We’re working to provide a cohesive and streamlined user experience with the tools our customers need to be successful.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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