Neil Patel

APRIL 29, 2021

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph , SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages ( SERPs ). These days, Google has more systems to identify the true meaning of keyword searches and queries.

SEO 145

SEO PR Management Branding 145

Content Marketing Institute

APRIL 29, 2021

Introductions get all the attention. Yet conclusions and endings matter even more. Readers who get to the end of the story are the ones most interested in the topic (and likely what your business offers). Here’s how to reach a satisfying conclusion. Continue reading → The post 15 Engaging Ways to End Your Next Blog Post appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketing Marketers 145

Hootsuite

APRIL 26, 2021

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. The Facebook pixel is a data-gathering tool that helps make the most of your ads across Facebook and Instagram. If you use Facebook or Instagram ads now, or plan to use them at any point in the future, the Facebook pixel is a must-use tool.

Advertisers 145

Advertisers Advertising Management Law 145

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Marketers 145

Marketers Marketing Customer Journey Communications 145

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Neil Patel

APRIL 26, 2021

Google recently announced that they have delayed the release of the Google Page Experience update. In mid-June they are going to release the update as well as some new tools to help you out. But as you know, you don’t want to wait for Google to release their algorithm update and then fix the issues as then you can potentially lose traffic if something is wrong.

SEO 145

SEO 145

Content Marketing Institute

APRIL 26, 2021

Don’t let blind spots and assumptions derail your content marketing program. Work through your challenges using one of these classic mental models for better decision-making. Continue reading → The post 4 Mental Models to Help You Tackle Tough Content Marketing Questions appeared first on Content Marketing Institute.

Content Marketing 145

Content Marketing Marketers Marketing 145

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. Lots of them. Because, you know, SEO. And if you didn’t stuff your content full of them, the divine bots wouldn’t grace your posts and web pages with the number one position in the search results.

Content Marketing 144

Content Marketing SEO Marketers Marketing 144

Neil Patel

APRIL 26, 2021

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users , have virtually no competitors, and consumers are increasingly spending more time watching more online videos. With this flood of consumer attention, it’s no wonder companies are putting more of their ad dollars into digital video advertising.

SEO 145

SEO Promotion Social Media Marketing Customer Acquisition 145

Content Marketing Institute

APRIL 30, 2021

Nerf knows its audience well enough to know it needed to hire one of them. Business communicators want to know their audiences, but miss out on a crucial step. An agency knows its audience so well, it pokes gentle fun at a pain point to attract them. Here’s what to make of it all. Continue reading → The post 3 Ways to Know Your Audience: Hire Them, Talk to Them, or Tease Them appeared first on Content Marketing Institute.

Communications 144

Communications Content Marketing Marketing Marketers 144

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. Now, the role of marketing has fundamentally evolved, changed and grown.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketers 144

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Hubspot Marketing

APRIL 27, 2021

Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging.

eBook 144

eBook Branding Communications Management 144

Hootsuite

APRIL 28, 2021

If you’ve come here looking for instructions on how to make a link tree for Instagram, you probably already know that Instagram has pretty restrictive policies when it comes to sharing links. The platform doesn’t allow adding links to feed posts, and “Swipe up” links in Stories are only available to larger accounts. The bio section is the only place where all Instagram users get to add a link.

Real Estate 144

Real Estate Analytics Social Media Marketing Price 144

Neil Patel

APRIL 27, 2021

From high fashion to a terrible sense of fashion, wherever we fall on the spectrum, fashion marketing comes our way online, on television, catalogs, billboards, window shopping, and more. We are bombarded with messages of what we should be wearing, and why. If you’re on the marketing or sales side of fashion, how do you leverage your message to reach the right buying audience?

Fashion 142

Fashion Marketers Marketing Logistics 142

Sprout Social

APRIL 26, 2021

Founded in 2004, Yelp’s platform has evolved to be a go-to site for consumers to research and express their opinions on the businesses they frequent. Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results.

Food 137

Food Logistics Management Place 137

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Hubspot Marketing

APRIL 29, 2021

We've talked a lot about the customer journey -- how it impacts sales, service, and marketers. But one segment that feels a little different is the ecommerce customer journey. The customer journey is different from service based companies, because it can be much quicker (buying from Amazon or an Instagram ad). However, if you work at an ecommerce company, it's important to understand the customer journey: all the touch points and stages.

Customer Journey 139

Customer Journey eCommerce Customer Product 139

Hootsuite

APRIL 26, 2021

Having a Google My Business (GMB) profile can be a great way for businesses of all sizes to boost brand visibility and get more customers. This free marketing tool from Google can be used to improve your SEO while providing customers with essential info about your business. But Google My Business can also be used for direct communication with customers.

Communications 134

Communications Management Social Media Marketing Customer 134

Neil Patel

APRIL 30, 2021

If you run or are starting an e-commerce business , you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted. There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Litmus

APRIL 29, 2021

We frequently nerd out about HTML emails. Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. And, we’re not alone—the majority of email-related articles out there focus on emails with graphics, images, colors, and links—all of which require HTML.

User-Generated 133

User-Generated Email Marketing Price Marketing Strategy 133

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

APRIL 27, 2021

The more people watch your videos, the more YouTube is likely to surface them in their search or recommendation features. But how do you do that? Here are nine ideas. Continue reading → The post 9 Ways to Increase Watch Time on Your YouTube Channel appeared first on Content Marketing Institute.

Content Marketing 132

Content Marketing Marketing Marketers 132

Hootsuite

APRIL 29, 2021

The Line app is big in Japan. In the 10 years since its launch, Line has become the leading social platform in the country, with roughly 68% of the population on the app. Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Line started as a mobile messaging app, but has since evolved into a “super app” of sorts, with a mission to become the “ life infrastructure ” for its users.

Branding 132

Branding User-Generated Promotion Food 132

Adams & Knight Marketing

APRIL 29, 2021

AVON, Conn., (April 29, 2021) – Adams & Knight , one of the leading integrated marketing agencies in New England, was recently named a finalist in the Public Relations Society of America’s (PRSA) 2021 Silver Anvil Awards, honoring outstanding strategic public relations programs that meet the highest standards of performance in the profession.

PR 130

PR Marketers Marketing Digital Marketing 130

Litmus

APRIL 26, 2021

Diversity and inclusion is a hot topic, and so it should be! As we continue to process and understand recent events, brands are seeking ways to stand with us as we navigate our changing world. “Normal casting to me is a process that strives for representation and in many cases, strives to simply portray the world as it actually is instead of as falsely non-inclusive.

Fashion 132

Fashion Retail Energy Education 132

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Sprout Social

APRIL 28, 2021

The boom of social media as a customer care channel is unprecedented. Timely and transparent, social is a prime place for consumers to seek out answers and solutions. But many brands still struggle with social customer service. Specifically, the volume of messages coming from social media is often overwhelming. Serious issues fall through the cracks, resulting in angry customers, negative press and lost business.

Management 126

Management Customer Finance Food 126

Neil Patel

APRIL 30, 2021

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change.

Law 116

Law User-Generated Advertisers Advertising 116

Adams & Knight Marketing

APRIL 26, 2021

AVON, Conn., (April 27, 2021) — Adams & Knight, one of the region’s leading integrated marketing agencies, has brought in a new Vice President to oversee its growing paid media planning, buying and analytics team. Tommy Shaw joins the agency in the newly created role of Vice President of Media and Analytics. In this role, Shaw will focus on leveraging sophisticated media research and data analytics to strengthen and integrate all the agency’s paid media services — fro

Health 130

Health PR Analytics Influencer Marketing 130

Content Marketing Institute

APRIL 28, 2021

Reddit gets a bad rap as a breeding ground for snark, rants, and memes. But this social platform has over 100,000 communities where some great expert sources for your content could be. Here’s how to find them. Continue reading → The post How to Use Reddit to Find Subject Matter Experts appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Marketing Marketers 109

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Marketing Insider Group

APRIL 27, 2021

Healthcare content marketers have a heavy burden. They deal with complex subjects and topics and strive to connect with sophisticated buyers. With all the challenges they face, they still do their best to create value for audiences and generate leads for their businesses. So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content.

Content Marketing 105

Content Marketing Thought Leadership Transform Health 105

Neil Patel

APRIL 28, 2021

As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach. In fact, Shopify dominates nearly 20 percent of the e-commerce market share. That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue.

Affiliate Marketing 110

Affiliate Marketing User-Generated Influencer Marketing Marketing Strategy 110

Litmus

APRIL 28, 2021

You need to move fast. And Litmus can keep pace by your side. Our latest updates give you and your team (even the non-coders!) the flexibility you need to tackle on-brand emails, last-minute changes, and quick turnarounds with ease. No mistakes found here. Explore all the new ways Litmus makes you agile and efficient—so you can reinvest your time in driving innovation and conversions instead.

Email Marketing 104

Email Marketing Product Analytics Branding 104

Duct Tape Marketing

APRIL 29, 2021

How To Stand Out In A Noisy World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Schaefer. In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Mark is a globally recognized speaker, educator, business consultant, and author of books such as KNOWN, Marketing Rebellion, and his newest book — Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds.

Education 99

Education Management Marketing Marketers 99

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing