Neil Patel
MAY 13, 2021
Recently, I had a friend ask me for help because her website rankings were tanking. Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO. Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink profile. That’s when I saw it. Tons of spammy links were pointing to her site.
Hootsuite
MAY 13, 2021
The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
MAY 11, 2021
Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere.
Content Marketing Institute
MAY 11, 2021
Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read. Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Neil Patel
MAY 12, 2021
Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects? Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. Facebook also provides an “insights” tool , allowing you to measure responsiveness, reach, and clicks.
Hootsuite
MAY 10, 2021
Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Customers take for granted that big companies are on social media.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 10, 2021
Explore these key tactics, tools, and time savers to make putting together the SEO puzzle easier and help you shine when it comes to sharing your performance data. Continue reading → The post How to Be an SEO Difference Maker appeared first on Content Marketing Institute.
Litmus
MAY 10, 2021
If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers.
Neil Patel
MAY 14, 2021
Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI copywriting tools powered by machine learning.
Marketing Insider Group
MAY 13, 2021
Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Sprout Social
MAY 11, 2021
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. The reality, though? Social media optimization (SMO) is an entirely different ballgame.
Content Marketing Institute
MAY 13, 2021
Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading → The post How to Manage Your Content Assets So They’re Found and Used appeared first on Content Marketing Institute.
Neil Patel
MAY 11, 2021
Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. Now, what if your accounts don’t fit these criteria?
Marketing Insider Group
MAY 12, 2021
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Sprout Social
MAY 13, 2021
Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers. Check out these 11 powerful LinkedIn features and how to use them: LinkedIn features to know. 1. Control who can see your connections.
Litmus
MAY 14, 2021
Last month, we kicked off a series on revisiting some common marketing assumptions by looking at whether marketers should use single or double opt-in signup methods. This week, we’re looking at one of the most pervasive assumptions in both the web and email world: I need to keep important content “above the fold.”. What is the fold? Whether you’re brand new to digital marketing or have been around for decades (like some of us), you’ve likely heard of “the fold.
Neil Patel
MAY 12, 2021
If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors.
Ann Handley
MAY 11, 2021
Pop quiz: How many notifications and lead-capture forms are too many on a homepage? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Sprout Social
MAY 11, 2021
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Consider your status check-ins, inquiries and of course, approvals. These everyday communications can make a huge impact on how your client understands your work.
Litmus
MAY 12, 2021
We’ve talked a lot about Dark Mode in the past. We even released an ebook going over everything you need to know about Dark Mode emails. But not everyone can go from zero to full Dark Mode support, even with the help of a comprehensive ebook. That’s why we put together the Dark Mode Toolkit (which includes said ebook!). We wanted to give you not only the knowledge to get started with Dark Mode, but also the code and examples, too.
Neil Patel
MAY 10, 2021
The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable light. When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. Luckily, sentiment and use have changed. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.
Content Marketing Institute
MAY 14, 2021
This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary. Continue reading → The post Keep ‘Em Guessing (and More Lessons From Content We Love) appeared first on Content Marketing Institute.
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
MAY 10, 2021
Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.
Litmus
MAY 11, 2021
There’s always something you don’t know—or something you’ve screwed up. We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake. It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement.
Neil Patel
MAY 11, 2021
Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. For real estate agents, this demand presents a few challenges. How do you make an engaging real estate video to impress both sellers and buyers alike, and how do you track a video’s performance for your marketing purposes?
Content Marketing Institute
MAY 12, 2021
Gmail and other services make it easy to unsubscribe from newsletters and promotional emails. These tips can keep people from getting to that point if they really don’t want to go. Continue reading → The post Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts appeared first on Content Marketing Institute.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Journal
MAY 12, 2021
Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed. The post 15 Essential Communication Skills For Digital Marketers appeared first on Search Engine Journal.
Duct Tape Marketing
MAY 10, 2021
Connecting And Building Trust Behind A Screen written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Erica Dhawan. In this episode of the Duct Tape Marketing Podcast , I interview Erica Dhawan. Erica is a globally recognized leadership expert and keynote speaker who helps organizations and leaders innovate faster and further together.
Neil Patel
MAY 13, 2021
Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one. This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store. If you’re looking for a unique way to reach a highly targeted audience through the use of audio, this could be your avenue.
Diggity Marketing
MAY 9, 2021
In reply to Marc. I’m primarily referring to external. However, using a variety of target keyword and longtail anchors instead of just the exact same anchor over and over, is a good practice with internal linking as well.
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Expert insights. Personalized for you.
145 
Let's personalize your content