Hootsuite
MAY 13, 2021
The fuse of a social media manager burns at both ends. Most people experience social media burnout and workplace fatigue at some point. But social media managers often feel the burn of both at the same time. For social media professionals, self-care tips smack a little differently. How do you unplug when being plugged in is your job? Can you actually downward dog your way out of a downward spiral?
Neil Patel
MAY 13, 2021
Recently, I had a friend ask me for help because her website rankings were tanking. Always willing to lend a helping hand, I asked her what she had been doing to build links and improve SEO. Everything she was doing checked out OK. So, I fired up Ahrefs and took a look at her backlink profile. That’s when I saw it. Tons of spammy links were pointing to her site.
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Marketing Insider Group
MAY 11, 2021
Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly. They may even expect businesses to offer custom-fit solutions to their needs and personalized customer experiences unmatched by the competition. If you fail, customers may take their business elsewhere.
Content Marketing Institute
MAY 11, 2021
Visualizing data is a great way for brands to get attention and earn credibility. They can transform your original surveys, user data, or third-party stats into something your audience wants to read. Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sprout Social
MAY 13, 2021
Marketing on LinkedIn makes sense for many businesses – whether it’s to capture a B2B audience or attract prospective employees. But to fully use the platform to your advantage, you need to understand the features it offers. Check out these 11 powerful LinkedIn features and how to use them: LinkedIn features to know. 1. Control who can see your connections.
Neil Patel
MAY 12, 2021
Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects? Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including: Facebook groups stories posts. Facebook also provides an “insights” tool , allowing you to measure responsiveness, reach, and clicks.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 10, 2021
Explore these key tactics, tools, and time savers to make putting together the SEO puzzle easier and help you shine when it comes to sharing your performance data. Continue reading → The post How to Be an SEO Difference Maker appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 10, 2021
I’m a big advocate of collaboration when it comes to content marketing. When creatives partner with sales teams to create content, magic happens. There’s nothing like sales experience to inform content with the types of questions and objections prospects raise before they decide to buy. That feedback can enable marketers to enrich content with the exact information people want to know.
Litmus
MAY 10, 2021
If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Automating your email marketing gives you a simple way to effectively nurture your subscribers.
Neil Patel
MAY 14, 2021
Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks to AI copywriting tools powered by machine learning.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
MAY 13, 2021
Navigating all the digital media creates challenges for consumers and enterprises alike. To produce these products, add contextual information, assemble, and distribute them requires a systematic approach – digital asset management. Continue reading → The post How to Manage Your Content Assets So They’re Found and Used appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 13, 2021
Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding? It’s a way to market yourself to build name recognition and create relationships with your customers, and it’s crucial for any business owner or executive. Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand.
Sprout Social
MAY 11, 2021
Optimization doesn’t have to be a scary word in digital marketing. Perhaps the term makes you think of search engine optimization (SEO) and rigid, restrictive keyword requirements. Or maybe you associate optimization with stripping any sense of creativity from your marketing. The reality, though? Social media optimization (SMO) is an entirely different ballgame.
Neil Patel
MAY 11, 2021
Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition. Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service. Now, what if your accounts don’t fit these criteria?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
MAY 14, 2021
This week in content marketing, the Morning Brew shows how to perk up reader interest. A content creator whips up a handy resource for B2B writers and experts. And a new studio from Neutrogena puts its best face forward with an award-winning documentary. Continue reading → The post Keep ‘Em Guessing (and More Lessons From Content We Love) appeared first on Content Marketing Institute.
Marketing Insider Group
MAY 12, 2021
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! Content marketing is the hottest thing in marketing right now because it is one of the best ways to generate marketing ROI by building new and better relationships with potential customers.
Sprout Social
MAY 11, 2021
When it comes to building and managing strong client-agency partnerships, no detail is too small. It’s often the repeated micro-interactions that create a foundation for long-term trust and loyalty. Consider your status check-ins, inquiries and of course, approvals. These everyday communications can make a huge impact on how your client understands your work.
Neil Patel
MAY 12, 2021
If you’re a fast-growing business with a franchise in multiple locations or a virtual business looking to attract customers from different regions, optimizing your advertising campaigns for a variety of locations can help increase your reach. In this guide, we’ll explore why you should set up ads for multiple locations, what the best strategies are to accomplish that, and how to further optimize the process to expand your reach and convert more visitors.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Litmus
MAY 14, 2021
Last month, we kicked off a series on revisiting some common marketing assumptions by looking at whether marketers should use single or double opt-in signup methods. This week, we’re looking at one of the most pervasive assumptions in both the web and email world: I need to keep important content “above the fold.”. What is the fold? Whether you’re brand new to digital marketing or have been around for decades (like some of us), you’ve likely heard of “the fold.
Ann Handley
MAY 11, 2021
Pop quiz: How many notifications and lead-capture forms are too many on a homepage? A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. Last week I walked by a storefront. From the outside, I liked the vibe of the place. The products on the shelves looked… promising.
Content Marketing Institute
MAY 12, 2021
Gmail and other services make it easy to unsubscribe from newsletters and promotional emails. These tips can keep people from getting to that point if they really don’t want to go. Continue reading → The post Why You Don’t Need to Worry (Too Much) About Unsubscribe Prompts appeared first on Content Marketing Institute.
Neil Patel
MAY 10, 2021
The boom of Bitcoin has made blockchain technology a trending topic. However, it wasn’t always viewed in the most favorable light. When cryptocurrencies emerged, it was primarily used for seedy transactions on the dark web. Luckily, sentiment and use have changed. More people see the value of investing in Bitcoin, and companies are warming up to the idea of using its technology in business.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Litmus
MAY 12, 2021
We’ve talked a lot about Dark Mode in the past. We even released an ebook going over everything you need to know about Dark Mode emails. But not everyone can go from zero to full Dark Mode support, even with the help of a comprehensive ebook. That’s why we put together the Dark Mode Toolkit (which includes said ebook!). We wanted to give you not only the knowledge to get started with Dark Mode, but also the code and examples, too.
Marketing Insider Group
MAY 10, 2021
Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product.
Search Engine Journal
MAY 12, 2021
Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed. The post 15 Essential Communication Skills For Digital Marketers appeared first on Search Engine Journal.
Neil Patel
MAY 11, 2021
Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. For real estate agents, this demand presents a few challenges. How do you make an engaging real estate video to impress both sellers and buyers alike, and how do you track a video’s performance for your marketing purposes?
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Litmus
MAY 11, 2021
There’s always something you don’t know—or something you’ve screwed up. We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake. It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement.
Duct Tape Marketing
MAY 10, 2021
Connecting And Building Trust Behind A Screen written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Erica Dhawan. In this episode of the Duct Tape Marketing Podcast , I interview Erica Dhawan. Erica is a globally recognized leadership expert and keynote speaker who helps organizations and leaders innovate faster and further together.
Search Engine Journal
MAY 12, 2021
Want to know which keywords and search terms to target for video SEO? Check out these top 10 YouTube keyword tool alternatives. The post 10 Best YouTube Keyword Tool Alternatives appeared first on Search Engine Journal.
Neil Patel
MAY 13, 2021
Clubhouse is an interesting app that acts as a combination of podcasting, Facebook Messenger, and Snapchat mixed into one. This audio-based platform is growing dramatically. In fact, the app has more than 228,000 reviews and a 4.9-star rating on the App Store. If you’re looking for a unique way to reach a highly targeted audience through the use of audio, this could be your avenue.
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