Hubspot Marketing
FEBRUARY 21, 2019
When a job seeker begins her search, one of the first things she's going to Google is this -- "Top companies to work for in 2019" or, alternatively, "Top companies in X industry.". It makes sense -- nowadays, a company's reputation matters more than ever. In fact, 86% of workers would not apply for, or continue to work for, a company that has a bad reputation with former employees, or the general public.
Adobe Experience Cloud Blog
FEBRUARY 20, 2019
It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge of industry trends.
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Adams & Knight Marketing
FEBRUARY 20, 2019
It’s getting tougher and tougher to attract and retain employees. According to professional staffing services firm, Ajilon, “More than 80 percent of workers are either actively looking for a new job or are open to one.” What’s more, 15 percent of workers believe you should always be exploring other opportunities.” So, how do you attract and retain good employees?
Marketing Insider Group
FEBRUARY 21, 2019
The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of […].
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Neil Patel
FEBRUARY 19, 2019
Don’t you hate how it takes forever to get results when it comes to SEO? Everyone says it takes 6 months to a year and even in some cases many years to see results. Well, I have some bad news and some good news for you. Let’s start with the bad news…. SEO is a long-term strategy. It’s not about doing it for a few months and forgetting about it. And if you stop focusing on it eventually your competitors will outrank you.
Sprout Social
FEBRUARY 18, 2019
Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be scoring as many headlines as Facebook or Instagram, companies can’t afford to sleep on their LinkedIn presence. LinkedIn’s rapidly growing user base of nearly 600 million professionals speaks for itself, especially in the B2B space. Beyond being a prime place to share content and flex your industry influence, LinkedIn performs 277% better than Facebook or Twitter for generating visito
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
FEBRUARY 18, 2019
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be […]. The post 7 Super Effective Ways to Automate Content Marketing appeared first on Marketing Insider Group.
Content Marketing Institute
FEBRUARY 19, 2019
What if you had tools that don’t require a 24/7 commitment but make it seem like you operate your brand’s Instagram accounts all day and night? Here are seven options. Continue reading → The post 7 Great Instagram Scheduling Tools for 2019 appeared first on Content Marketing Institute.
Sprout Social
FEBRUARY 22, 2019
Is your brand keeping an ear to the ground through Instagram listening? Because there’s arguably no busier place than Instagram right now when it comes to customers sounding off. Listen: Instagram isn’t just a place to post snapshots anymore. From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers want is always a plus.
Hubspot Marketing
FEBRUARY 21, 2019
If I were to ask you to list the most valuable things you own, what would you say? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. As for me, I’d grab an old keepsake box filled with things from my childhood, a necklace from my boyfriend, my phone and computer (for pictures and writings!
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
FEBRUARY 18, 2019
As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible. Read on to discover how to write and rank small business content that customers and […]. The post How Your Small Business Can Improve SEO With Content Marketing appeared first on Marketing Insider Group.
Content Marketing Institute
FEBRUARY 21, 2019
Bad FAQ pages confuse, bore, and fall short of their SEO potential. But FAQ pages done right can pay off for your users and your branded and non-branded keywords. Here’s how to do it. Continue reading → The post How to Use Frequently Asked Questions (FAQ) Pages as an SEO Treasure Trove appeared first on Content Marketing Institute.
Sprout Social
FEBRUARY 21, 2019
If you’re using social media solely to promote your business, then you’re missing out on a whole other facet of the channel. Utilizing social media listening tools will help your brand improve in many different ways, including product development and industry tracking. Social monitoring is the tracking of keywords and phrases relevant to your brand.
Duct Tape Marketing
FEBRUARY 20, 2019
The Benefits of Including Video on Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Including Video on Your Website. Video has become a foundational element in marketing. Why is video so important? It’s how people want to consume content. They want the ability to listen without reading, to be hands-free, and to just have the content coming at them.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Marketing Insider Group
FEBRUARY 19, 2019
The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her […]. The post The Smart Company’s Guide to Increasing Employee Engagement appeared first on Marketing Insider Group.
Content Marketing Institute
FEBRUARY 22, 2019
Your article gets virtual cheers from your audience. The next one flatlines. What's going on? The problem may be a lack of consistency. You should follow the same standards to create a strong foundation for every piece. Continue reading → The post 3 Tips for Eyeball-Worthy Content appeared first on Content Marketing Institute.
Sprout Social
FEBRUARY 19, 2019
This post How social listening powers real connection with your customers originally appeared on Sprout Social.
Duct Tape Marketing
FEBRUARY 19, 2019
Website Mistakes Businesses Often Make written by John Jantsch read more at Duct Tape Marketing. What makes a great website? A lot of business owners are at a loss when it comes to what their website should be to best serve their business and their customers. And web designers sometimes have their own ideas about what’s most important, which don’t always best serve their clients.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Marketing Insider Group
FEBRUARY 20, 2019
Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to […].
Content Marketing Institute
FEBRUARY 20, 2019
How you design your community’s “neighborhood” plays a huge role in how your audience experiences the brand. Stay away from cookie-cutter neighborhoods with this advice from the front lines of community management. Continue reading → The post If You Give a Community a Cookie … How to Create a Great Digital Neighborhood appeared first on Content Marketing Institute.
Sprout Social
FEBRUARY 20, 2019
This post Social media listening: Your launchpad to success on social originally appeared on Sprout Social.
Duct Tape Marketing
FEBRUARY 19, 2019
What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neil Crist. Podcast Transcript. Today on the podcast, I speak with Neil Crist , VP Product & Engineering at Moz. Moz is the leading industry expert on everything SEO, and in his role there, Crist leads the product and engineering teams in the creation of Moz’s portfolio of SaaS products.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
FEBRUARY 20, 2019
Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. (Source) Employees of socially engaged […].
Content Marketing Institute
FEBRUARY 18, 2019
Which new skills and core competencies should content marketers invest in to bridge marketing realities with the needs of tomorrow’s content consumers? We asked Content Marketing World speakers to share their thoughts. Continue reading → The post Time to Get Schooled on Content Marketing Skills appeared first on Content Marketing Institute.
Bannerflow
FEBRUARY 20, 2019
Good translating is essential for travel advertising. In this blog, we detail how a creative management platform (CMP) takes the pain out of translation management by: Removing repetitive tasks. Letting translators see ad copy in context. Enabling instant feedback between designers and translators. Providing a platform for effective optimisation. By comparing the “old way” of production, with the in-house method using a CMP the benefits are clear.
Duct Tape Marketing
FEBRUARY 16, 2019
Weekend Favs February 16 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Marketing Insider Group
FEBRUARY 19, 2019
A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a […]. The post A Complete Agile Marketing Definition appeared first on Marketing Insider Group.
Litmus
FEBRUARY 21, 2019
It’s official: Litmus Live 2019 is coming to London, Boston, and San Francisco. We pride ourselves on creating a community-driven conference. All three events are attended by some of the most passionate email geeks in the world. Perhaps more importantly, the speakers in all three cities are pulled from the community, too. The folks you see on stage are the same people who spend their working lives in the email weeds.
Adobe Experience Cloud Blog
FEBRUARY 19, 2019
Was sind Kurzumfragen? Marketingqualifizierte Leads zu generieren ist eine der höchsten Prioritäten für innovative Marketingexperten. Allerdings geben über 50 % der Marketer zu, dass sie sich mit der Lead-Generierung schwer tun. Kommt Ihnen das bekannt vor? Dann wissen Sie wahrscheinlich auch, was der Schlüssel dazu ist, gut qualifizierte Leads zu generieren und diese schneller durch den Trichter zu führen: Sie müssen die Leads besser kennenlernen und diese Daten nutzen, um cleverere Marketingka
Duct Tape Marketing
FEBRUARY 19, 2019
Transcript of What Local Businesses Need to Know About the State of Local SEO written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Perhaps one of the hottest things in marketing today is local SEO. In this episode of the Duct Tape Marketing Podcast, we’re going to visit with Neil Crist.
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