Sat.Sep 17, 2022 - Fri.Sep 23, 2022

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10 Ideas For Your Next Email Marketing Newsletter

Vertical Response

Are you looking for ideas for your next email marketing newsletter? If so, you’re in luck! In this blog post, we will discuss 10 different newsletter ideas that you can use to engage your customers and increase sales. Keep reading to learn more! #1 Share the good news. One newsletter idea is to share the good news with your customers. This could be news about your company, such as a new product launch or expansion into new markets.

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Anatomy of an email marketing strategy: from discovery to conversion

Econsultancy

Content continues to prove itself as an invaluable part of a marketing strategy, for B2Cs and B2Bs alike. Brands that make it their business to create and serve engaging, useful content can keep their audience interested, gain their trust, and establish themselves as an authority in their field. Content strategy can be a major part of reaching business objectives – according to Semrush’s 2022.

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The 7 Keys to Writing a Better List Post

CopyBlogger

A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list. Continue Reading. The post The 7 Keys to Writing a Better List Post appeared first on Copyblogger.

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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6 Exceptional Content Marketers (and the Traits That Make Them Stand Out)

Content Marketing Institute

Ever wonder what makes a content marketer shine? The six 2022 Content Marketer of the Year finalists (including the two winners) offer promising clues. Take a look at some of the traits we noticed – then let us know what you think makes a content marketer great.

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Why Quality Case Studies Matter (And How to Create a Case Study)

Aspiration Marketing

Humans love stories. We also happen to love data. And what do you get when you mix data with storytelling? For our purposes, a case study.

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Writing for Social Media in 2022: Tips and Tools

Hootsuite

Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a typo, people will notice and call you out. (Looking at you, Twitter meanies.).

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3 things customers expect from marketers to prove that they’re human

Martech

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

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Aligned Marketing and Sales Teams? Master 5 of the Biggest Challenges 

Aspiration Marketing

There’s a reason why marketing and sales team alignment is all the rage right now. It is the basis of so many important and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling.

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How Businesses Are Using Gamification to Spice Up Their Marketing

Hubspot Marketing

You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. The challenge? While it’s easy to find anecdotal evidence of gamification making marketing efforts better, it’s more difficult to track down a gamification guide that

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience via @sejournal, @MattGSouthern

Search Engine Journal

Learn what Core Web Vitals are and the different ways to measure these metrics. The post Core Web Vitals: Google’s Top 3 Metrics For Evaluating User Experience appeared first on Search Engine Journal.

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What The Zuck - A Web3 Metaverse Roadmap

CMO Network

As organizations, big and small, begin to place their bets, knowing when to invest is as important as where. What I’m asked most often is: what should my company do now. Let’s call it the NOWverse to do list.

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5 Content Marketing Ideas for October 2022

Practical eCommerce - Marketing

Since 2014 Senior Contributor Armando Roggio has published a monthly idea generator for content marketing. This October 2022 installment includes financial planning, holiday gifting, and Internet Day. The post 5 Content Marketing Ideas for October 2022 appeared first on Practical Ecommerce.

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Which Social Media Channels are Gaining and Losing Steam? [New Consumer and Platform Data]

Hubspot Marketing

These days, it feels like everyone is on social media. But make no mistake, not everyone is on every channel. As marketers, it's important to know your audience's favorite social channels. For instance, if you're selling retirement homes, it's safe to forgo Snapchat, where only 3.7% of users are over 50. HubSpot surveyed over 1,000 consumers across the U.S to find out which social media channels are gaining steam — and which are falling behind.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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SEO For Ecommerce Product Pages: 20 Do’s & Don’ts via @sejournal, @wburton27

Search Engine Journal

Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.

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Why partnerships with Latinx creators matter to your inclusive marketing strategy

Sprout Social

September 15 marked the beginning of Hispanic Heritage Month. Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers aren’t a monolithic group. The Latinx or Hispanic consumer encompasses 27 distinct countries of origin, cultures and identities.

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Google's John Mueller On When, Where & How To Use Hreflang

Search Engine Roundtable

Google's John Mueller often posts detailed and thoughtful responses on Reddit related to SEO and also general gadget tinkering. In one of his latest SEO posts, he posted a very detailed and throughout post on when, where and how to go about using hreflang on your site.

SEO 133
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30 Proven Tips to Improve SEO Performance

Hubspot Marketing

The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that search engine algorithms will be more likely to return your page as a top result. We’ve created this blog to help you make the most of your SEO efforts — here’s a list of 30 tactical search engine tips. 30 Tips to Help Improve Your SEO.

SEO 140
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Relevance, Reach, Revenue: How to Turn Marketing Trends From Hype to High-Impact

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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How To Use Twitter To Increase Your Google Search Visibility via @sejournal, @kristen_vaughn

Search Engine Journal

Improve your search visibility on Google with a Twitter strategy. Here are some basic guidelines to help you achieve maximum exposure for your tweets. The post How To Use Twitter To Increase Your Google Search Visibility appeared first on Search Engine Journal.

SEO 136
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Sprout on Sprout: How to boost your proactive marketing strategy with Brand Keywords

Sprout Social

There’s no formula for creating a wow-worthy post on social media. A post that took hours to put together can be met with little fanfare. Off-the-cuff ideas can blow up at random. At the end of the day, it’s more random than not. Your social media engagement strategy is a different story. A proactive marketing strategy can improve your customer relationships, brand reputation and your standing amongst key competitors.

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5 Writing Tricks to Make Your SEO Content Rank Higher

Zumvu

We know that Google loves quality content, so we try hard to make ours comprehensive, well-formatted, and valuable for the audience.

SEO 131
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What Consumers Think About the Metaverse & What Brands Need to Know [New Data]

Hubspot Marketing

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. The only problem is many of us aren’t too sure what the metaverse actually is. Who is using it? Why do they use it? Which of the seemingly infinite metaverses are worth including in your marketing strategy?

Gen Z 138
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Facebook Competitions: What You Need To Know via @sejournal, @kristileilani

Search Engine Journal

Before jumping into a Facebook competition, there are some things you should consider. Check out these helpful tips. The post Facebook Competitions: What You Need To Know appeared first on Search Engine Journal.

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How To Sourcing From China 1688 Suppliers

Calvyn Lee Blog

If you’re looking to source products from China, you have likely come across 1688.com. The platform is China’s leading online B2B marketplace for businesses dealing with wholesale orders and sourcing. 1688.com caters to businesses of all sizes, including those looking to open eCommerce stores and is a cost-effective option when considering wholesale marketplaces.

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Chatbot Analytics 101: Essential Metrics to Track

Hootsuite

To get the most out of your chatbot , you need to dive into chatbot analytics. Implementing conversational AI can be a huge asset to your business. But to maximize your chatbot’s potential, you’ll need to measure its performance. Of course, you already understand the importance of tracking key metrics for success. But we know it’s easy to get overwhelmed by the volume of data available.

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Topical Content vs. Evergreen Content: How Both can Boost Traffic

Hubspot Marketing

The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement and ultimately boost sales — instead, you need to convince potential customers that it’s worth sticking around. Topical content and its counterpart, evergreen content, can help you achieve this goal.Consider that 38% of people will leave your site if the content or layout is unattractive.

SEO 137
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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

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New Google Site Verifier User Agent

Search Engine Roundtable

Google has added a new Google crawler, a new user agent, to the Google spider list. Its name is Google Site Verifier User Agent. This user agent ignores robots.txt rules, by the way, and I assume it is used for verifying sites with Search Console and other Google tools and services.

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Modernising ITSM To Achieve DevOps Success

Calvyn Lee Blog

IT service management (ITSM) is the backbone of most enterprise IT organisations today. Service desk applications often de?ned IT support, with IT teams relying on ITSM to help manage almost every service they deliver to their colleagues and customers. Delivering services shouldn’t be complex, but traditional ITSM tools aren’t keeping up with today’s pace of change.

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YouTube tags: The complete guide for marketers

Sprout Social

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags. In this comprehensive guide, we’ll show you everything you need to know about YouTube tags, including what youtube tags are and how to add them to your videos.

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20+ Fun and Engaging Instagram Story Ideas for 2022

Hubspot Marketing

Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. We’ve broken them down by content type: Follower engagement. Conduct a poll. Host a Q&A. Spotlight your customers. Quiz your followers. Repost user-generated content. Host a giveaway. Start a challenge.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta