Content Marketing Institute
NOVEMBER 18, 2021
It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 15, 2021
As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
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Search Engine Journal
NOVEMBER 17, 2021
Use these expert tips to level up your freelance SEO game, make what you're worth, and enjoy a successful career as a freelancer. The post SEO Freelancing: 10 Things You Need To Know To Be Successful appeared first on Search Engine Journal.
Sprout Social
NOVEMBER 16, 2021
If you’re reading this, you probably know the answer to the question, “Can social media support our company’s sales goals?” is a resounding yes. Social is now a fixture in the customer journey and has a direct impact on purchasing decisions. Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales.
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Content Marketing Institute
NOVEMBER 16, 2021
Yes, there’s more competition in the inbox. But email remains one of the most valuable content marketing tools. Build audience trust and get a better response from every email you send with these expert tips from Content Marketing World speakers. Continue reading → The post Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read appeared first on Content Marketing Institute.
Neil Patel
NOVEMBER 19, 2021
Finding prospective customers or “leads” for your business is no easy task. There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Ann Handley
NOVEMBER 19, 2021
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. I’m typing this with one hand—let’s call it Lefty, because it’s my left hand. Righty hangs by my side, injured but itching to get in on the action, like a sidelined Olympian in Tokyo 2021.
Content Marketing Institute
NOVEMBER 15, 2021
Yes, rankings matter in search. But once your site is on the first SERP, are people clicking on your links? Here’s what you need to know and how to boost your CTR if it’s underperforming. Continue reading → The post How to Boost CTRs From Your Organic Search Rankings appeared first on Content Marketing Institute.
Sprout Social
NOVEMBER 17, 2021
With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. Does it work? You bet. In 2020, 70% of people used YouTube to watch online replacements of live events. Moreover, consumers watch live videos for 10-20x longer than pre-recorded videos. In this article, you’ll learn why YouTube Live should be a part of your video marketing strategy and how to livestream on YouTube successfully.
Search Engine Journal
NOVEMBER 18, 2021
Google's John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful The post When To Use Rel Canonical Or Noindex …Or Both appeared first on Search Engine Journal.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 19, 2021
One of the most frustrating things for customers is a fragmented brand interaction. And with consumer expectations at an all-time high, poor CX could end up breaking your marketing campaigns. “Research from PwC shows something that should be scary to CX leaders,” said Christopher Cummings, Principal Product Manager at big data company Precisely, in his session at our MarTech conference. “59% of customers will leave a brand that they love after just two or three negative interactions.”.
Content Marketing Institute
NOVEMBER 19, 2021
Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading → The post Hot Take: Look Outside Your Team For Great Content Marketing appeared first on Content Marketing Institute.
Search Engine Land
NOVEMBER 18, 2021
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer. Please visit Search Engine Land for the full article.
Search Engine Journal
NOVEMBER 15, 2021
Looking to boost your social media audience with organic followers who are genuinely interested in your brand? These methods work. The post 11 Proven Tips To Get More Social Media Followers appeared first on Search Engine Journal.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Neil Patel
NOVEMBER 19, 2021
Are you struggling to keep up with your Instagram and Facebook marketing ? DMs and comments falling through the cracks? Do the multiple tabs for all your accounts and features like the Ad Manager drive you nuts? Then you’re going to fall head over heels with Facebook Business Suite. It’s the platform’s newest creation, designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Facebook profiles.
Hootsuite
NOVEMBER 16, 2021
Let’s face it, TikTok is the moment. And with 1 billion monthly active users , it’s time to join the action and get your brand out there to a wider audience! Want to learn how to make a TikTok Video but don’t know where to start? Don’t sweat it! We broke down all the steps and tools you’ll need to make a viral-worthy first video and make sure your debut is anything but cringe.
Martech
NOVEMBER 18, 2021
The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious catalyst for this was the COVID-19 pandemic. “The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. “It drove 1
Search Engine Journal
NOVEMBER 19, 2021
Are you unintentionally sabotaging your marketing team's efforts before content even has a chance to perform? Avoid these 21 common content creation mistakes. The post How To Fix 21 Content Creation Mistakes That Impact ROI appeared first on Search Engine Journal.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Land
NOVEMBER 19, 2021
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul. Please visit Search Engine Land for the full article.
Hootsuite
NOVEMBER 17, 2021
They love you. But do they like you? The number of likes your TikToks receive has a significant impact on the growth of your account—the number of followers, the views on each video, and even how much cash you can make if you’re monetizing your content. So besides being extremely socially validating (we’re fine, thanks for asking), having lots of likes leads to better engagement and a more successful presence.
Martech
NOVEMBER 17, 2021
“Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas at CMS provider Magnolia, was speaking at our MarTech conference. Digital maturity growth is a big factor among brands as well. These changes, spurred on by the COVID-19 pandemic and technological developments, have become important predictors of brand success across the digita
Search Engine Journal
NOVEMBER 18, 2021
Where can you automate content optimization to improve rankings and ROI? Check out these SEO automation tips from Semji. The post 4 Content SEO Tasks To Automate Now For Higher Rankings & ROI appeared first on Search Engine Journal.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Diggity Marketing
NOVEMBER 16, 2021
In reply to Thorben. If you haven’t built links before, then guest posts and link inserts are a good place to start before you get your hands dirty with PBNs. Here are some link types that can get you penalized: [link] If you avoid these you should be fine.
Aspiration Marketing
NOVEMBER 16, 2021
Gone are the days of manual and outdated recruitment methods. Today, companies recognize the value in automating their recruitment process, making it more efficient and seamless than ever.
Martech
NOVEMBER 17, 2021
A friend recently asked for advice about dealing with a client and how it was managing its email program. After hearing my friend out, I said, “Your client is just using email. They don’t respect it.” Think about this for a minute. Email isn’t a commodity. If you misuse it, you will go to email jail, and the keys are in the hands of the spam filters, Spamhaus and other blocklists, and your customers.
Search Engine Journal
NOVEMBER 14, 2021
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover The post Why Google Discover Traffic Goes Away appeared first on Search Engine Journal.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Content Marketing Institute
NOVEMBER 17, 2021
Manufacturing marketers still struggle with getting people in their companies to understand content marketing. But they saw progress in 2021 when traditional sales methods were less useful. See what else these marketers had to say. Continue reading → The post 5 Things Manufacturing Marketers Can Do To Keep Their Content Marketing Momentum [New Research] appeared first on Content Marketing Institute.
Search Engine Land
NOVEMBER 13, 2021
The bug was between 6pm PST on Friday Nov 12 through 3am PST Saturday, Nov 13. Please visit Search Engine Land for the full article.
Martech
NOVEMBER 19, 2021
When marketers implement new personalization and DX technology into their stacks, they expect better visibility into engagement with customers, and also measurable results. “Increasingly, we’re seeing marketers that have either weekly, monthly or quarterly goals, and those might be conversion goals, lift goals or in some cases revenue goals, where they really want to monitor customer journeys in real-time on a very regular basis,” said Tom Hannigan, Global Practice Lead for precision marke
Search Engine Journal
NOVEMBER 16, 2021
Are you looking for high intent keywords? Discover how to improve your keyword research and take it to the next level. The post Keyword Research For SEO: Top Tips & Practices appeared first on Search Engine Journal.
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