Hootsuite
JUNE 17, 2021
Instagram Live has been trending over the last year. If you’re considering whether it’s a good fit for your brand, you may be thinking, “Hey, having Instagram Live analytics would really help my business understand and level up these videos.”. You’re in luck. Until recently, none of the Instagram analytics tools out there tracked Instagram Live analytics.
Content Marketing Institute
JUNE 17, 2021
This year, the speakers from ContentTECH Summit zeroed in on the most important takeaway from their presentations. Here’s what they had to say on content strategy, content measurement and management, audience development, core concepts, and the future of content. Continue reading → The post 25+ Expert Takeaways About Content Strategy, Experiences, Tech, Analytics, SEO, and More appeared first on Content Marketing Institute.
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Marketing Insider Group
JUNE 15, 2021
When you hear the word “pruning,” you might think back to when you were a kid – your mother working out in the yard, chopping away at unruly bushes with an old pair of garden shears. The whole point of pruning is to remove old stems and uncover younger ones – letting the light in and stimulating new growth. The same concept goes for your website. Content pruning is an essential part of every content marketing strategy.
Neil Patel
JUNE 15, 2021
Are you searching for new audiences to tap into to grow your base? If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their follower base in a somewhat unconventional form. Part blog-host, part social platform, Medium provides writers with a unique mode of connection with their audiences.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hootsuite
JUNE 16, 2021
It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”. Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. Still, there’s a lot of pressure on to find that sweet spot of frequency. You don’t want to overwhelm your followers or feel like you’re spamming the news feed.
Content Marketing Institute
JUNE 15, 2021
People keep talking about how AI-generated content is coming for their content marketing jobs. That’s simply not the case. Learn how AI can be a teammate, not a rival when it comes to content creation. Continue reading → The post AI-Generated Content: Friend or Foe for Content Creators? appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
JUNE 16, 2021
Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of giving their company a personality. As a millennial born in the early 90s, I grew up at the same time as the digital revolution.
Hootsuite
JUNE 15, 2021
They snore, they drool, they’re hairy, and they’re better at Instagram than you. No, we’re not talking about your ex — we’re talking about dogs. The phenomenon of dog influencers has become a lucrative business for their social media savvy owners. Famous pups partner with brands, sell merch and even publish books! None of this would be possible without engaged communities following these furry personalities online.
Content Marketing Institute
JUNE 14, 2021
Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen. Continue reading → The post How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes appeared first on Content Marketing Institute.
Marketing Insider Group
JUNE 14, 2021
As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Neil Patel
JUNE 15, 2021
As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their money’s worth. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points.
Hootsuite
JUNE 16, 2021
Imagine for a moment that you’re having an issue with a product or service and need to contact the company’s support team. You visit their website, navigate to their contact page, and find a list of social messaging apps (including WhatsApp, Facebook Messenger, and WeChat) alongside their phone number. Do you face the phone tree and hold music—or do you fire up your messaging app of choice?
Content Marketing Institute
JUNE 18, 2021
A new privacy program from Apple could upset email newsletters. LAY’S and Uber Eats celebrate a successful non-existent restaurant. A new survey reveals how consumers share their feelings about brands. What’s it all mean? We break it down for you. Continue reading → The post Will Apple Spoil the Whole Email Marketing Barrel? (Plus More Content News) appeared first on Content Marketing Institute.
Marketing Insider Group
JUNE 15, 2021
Influencer marketing has been on the upswing for years, defying predictions that it’s yet another digital marketing fad. Although the pandemic reshuffled the space and sorted some clear winners and losers, expansion remained the name of the game in 2020 and 2021. Actually, that’s an understatement. According to a Business Insider report on the state of the influencer marketing industry, a staggering 96% of U.S. and U.K. consumers said they were engaging with influencers “more or to the same exte
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Neil Patel
JUNE 14, 2021
Are you ready to skyrocket your success? If so, you need to focus your efforts on inbound marketing strategies for your startup. Why? It’s one of the best ways to take market share from bigger companies, and you don’t need a hefty Facebook Ads budget to compete. Instead of broadcasting to the customer, as traditional outbound marketing does, inbound marketing focuses on creating reasons for the customer to come to you.
Adams & Knight Marketing
JUNE 13, 2021
AVON, Conn., (June 15, 2021) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven 2021 Telly Awards, including two coveted Gold awards, on behalf of five different healthcare, financial services and tourism/leisure clients. The Telly Awards is the world’s largest awards program for video and television content across all screens.
Content Marketing Institute
JUNE 16, 2021
It takes time to get freelance creators up to speed on your brand messages, style, and processes. Why not make your life easier and build relationships that last? These research-backed ideas will help you connect for the long term. Continue reading → The post How to Build the Best Relationship With Freelance Content Creators [New Research] appeared first on Content Marketing Institute.
Marketing Insider Group
JUNE 16, 2021
Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Neil Patel
JUNE 17, 2021
Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around. As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named customer experience as their number one priority over the next five years: What exactly do we mean by “customer satisfaction?
Sprout Social
JUNE 15, 2021
If it feels like competition is heating up (and fast), you’re not alone. According to the latest Sprout Social Index™ , a staggering 93% of social marketers agree social media has accelerated competition in their industries. Factor in that 71% of consumers say they used social media more in the past year, and it’s no wonder brands are struggling to capture and retain people’s attention.
Hootsuite
JUNE 16, 2021
Brands with unhappy customers don’t last long. Your customers’ perceptions of your company affect everything from brand reputation and customer loyalty to your bottom line. If they’re happy, do more of what’s making them feel that way. And if they’re not, you’d better learn why and do something about it—fast. That’s why measuring and reporting on customer satisfaction (CSAT) is a must.
Litmus
JUNE 17, 2021
Let’s clear the air first: There’s no perfect subject line. Yes, I said it. What works for one brand may not work for yours. And what does work may not always. The world is changing. People are changing—and your subject lines have to adapt to rise above the busy inbox and win those coveted email opens. But not just any email opens. The ones that matter.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Neil Patel
JUNE 17, 2021
Have a favorite slogan? That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for. Does your brand need a slogan? Probably. Here’s why. What Is the Purpose of a Business Slogan?
Sprout Social
JUNE 15, 2021
After a year of lockdown in the UK and Ireland, social media use has exploded for businesses and consumers alike. Consumers are turning to social at every stage of the buyer journey, and businesses are working overdrive trying to keep up. But are these efforts translating to business goals? To find out, we surveyed 500 British and Irish marketers to understand their goals, what they consider best-in-class and how they leverage social data for their campaigns and initiatives.
Duct Tape Marketing
JUNE 16, 2021
Create 6-Figure Months With Your Coaching And Education Business written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Jason How. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
Litmus
JUNE 15, 2021
Marketers like you rely on data-driven industry research to make informed decisions. You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual State of Email reports. But we can’t do it without you. Take our email marketing survey.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Neil Patel
JUNE 14, 2021
Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. How? That’s what we’re going to cover in this article. If you’ve never tried Google discovery ads, now is the time to dive in with both feet and take them for a spin.
Bannerflow
JUNE 17, 2021
The Spring winner of our 2021 best display advertising campaign competition fought off a great many worthy opponents. Indeed, many brands showcased some of their best campaigns. But there can only be one winner: congratulations to Norwegian publisher, Amedia Kreativ , for it’s inventive and localised campaign for its customer Solberg Bil. Amedia is a major publisher in Norway, with over 80 local newspapers countrywide.
Duct Tape Marketing
JUNE 15, 2021
Rethinking Innovation With A Simple 5-Step Framework written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Carla Johnson. In this episode of the Duct Tape Marketing Podcast , I interview Carla Johnson. Carla is a world-renowned storyteller, speaker, and author of a new book called RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes.
Search Engine Journal
JUNE 15, 2021
Google’s page experience algorithm update is starting to roll out now and will be completed by the end of August 2021. The post Google Page Experience Update Begins Rolling Out appeared first on Search Engine Journal.
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