Neil Patel

MAY 20, 2021

With 1.82 billion daily active users , Facebook is one of the most powerful social media outlets in the world. Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand.

User-Generated 145

User-Generated Promotion Advertisers Advertising 145

Hootsuite

MAY 20, 2021

Social messaging has surged in popularity in recent years. Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). In fact, according to our Digital 2021 Report , there are now: 2 billion users on WhatsApp. 1.3 billion users on Facebook Messenger. 1.2 billion users on WeChat/Weixin.

Key Performance Indicator 145

Key Performance Indicator Transform Customer loyalty CRM 145

Content Marketing Institute

MAY 20, 2021

To scale your content marketing, stop thinking like a home cook and start thinking like a restaurant chef. That means creating systems and processes for delivering delicious content – no matter who’s involved in creating and distributing it. Here’s how, according to 10 content experts. Continue reading → The post These 10+ Expert Tips Explain How to Really Scale Content Production appeared first on Content Marketing Institute.

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Product Content Marketing Marketing Marketers 145

Hubspot Marketing

MAY 18, 2021

If you're a decent human being, you always honor a pinky promise. For the uninitiated, a pinky promise is usually between two people and it holds more weight than a spit shake, legal contract, verbal agreement, and "I swear on my [insert family member]" statements combined. It's part of our social contract – once it's been agreed upon, it cannot be broken.

Branding 144

Branding Promotion Customer Place 144

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Neil Patel

MAY 16, 2021

Until a few years ago, every online business owner used to start their media marketing campaign solely by keeping the ‘big daddy’ in mind. It was the chief source of exposure – the number one search engine traffic source that helped websites get visitors. It was the most visited website on the internet, dwarfing every other site. A whole new industry was created to optimize business websites as per this big daddy’s requirements.

User-Generated 145

User-Generated Inbound Marketing SEO eBook 145

Hootsuite

MAY 17, 2021

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Social media KPIs are measurable metrics that reflect social media performance and prove social’s ROI for a business.

Key Performance Indicator 145

Key Performance Indicator Analytics Social Media Marketing Management 145

Content Marketing Institute

MAY 17, 2021

In Google, beauty is in the eyes of crawlers. They look at everything from your text to your meta tags to your style sheets. Here are three strategies to make that picture even better to boost your search rankings. Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Marketers 144

Litmus

MAY 20, 2021

Email marketers (and marketers in general) are constantly looking for better ways to connect with their audiences. While there are a lot of fancy new tools and fad strategies designed to do just that, one of the best ways is to get to know your audience. And who better to get to know than your email subscribers? These are people who’ve raised their hand to hear from you and are some of your most valuable customers with an average email marketing return on investment (ROI) of 36 to 1 according to

Key Performance Indicator 142

Key Performance Indicator Marketers Marketing Email Marketing 142

Hootsuite

MAY 18, 2021

Because Instagram was designed as a visual medium, it’s hard to know just how much the captions actually matter. Sure, you can write up to 2,200 characters in your caption… but should you? After all, a great caption doesn’t just describe what’s happening in the photo. It’s your chance to express yourself to your followers and (hopefully) drive engagement in the process.

Fashion 145

Fashion Energy Social Media Marketing Education 145

Marketing Insider Group

MAY 16, 2021

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains , most of the content produced by marketer’s “sucks.” It just isn’t engaging or relevant. And Content Marketers know it. 58% of B2B marketers only rate their content as “moderately successful.”. Of course, Content Marketers don’t create bad content on purpose.

Communications 144

Communications Analytics Content Marketing Promotion 144

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Sprout Social

MAY 20, 2021

If you’re struggling with employee engagement, you’re not alone. In fact, a staggering three-fourths of workers are currently facing serious burnout. And that’s not just due to COVID-19, by the way. The pandemic simply added to and highlighted the existing stresses that modern employees put up with. Micromanagers. Tedious tasks. Toxic teams.

Health 140

Health Communications Promotion Food 140

Neil Patel

MAY 19, 2021

Want a slice of organic traffic pie without waiting two years for a piece of content to rank? You need to answer users’ queries. Eight percent of Google searches are questions. It doesn’t sound like much, right? Let’s break down the numbers. Google processes 3.5 billion searches per day , which means 28,0000,000 searches are questions.

Real Estate 139

Real Estate SEO Digital Marketing Place 139

Content Marketing Institute

MAY 18, 2021

Coming to grips with how to apply ethics to everyday content and marketing decisions is hard. That’s why we’ve gathered insight, advice, and a few examples to help you choose a path that feels both responsible and ethical to you. Continue reading → The post With Great Content Power Comes (Yep) Great Responsibility – What Will You Do With It appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 135

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Event organizers base KPIs on the goals they’re aiming to achieve.

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Key Performance Indicator Direct Mail Promotion Analytics 130

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Search Engine Journal

MAY 21, 2021

Which search engine is better at finding the information you want, fast? We compare the features of DuckDuckGo and Google. The post DuckDuckGo vs. Google: An In-Depth Search Engine Comparison appeared first on Search Engine Journal.

SEO 130

SEO 130

Neil Patel

MAY 21, 2021

To create a paid ad campaign effectively, you need a solid strategy for organizing your data and tracking your ad performance. Excel spreadsheets can do just that. While a spreadsheet might not seem like the most intuitive tool for managing your marketing efforts, there are many Excel tricks you can use to quickly streamline your data, track metrics, and improve conversions.

Real Estate 136

Real Estate Analytics Management CRM 136

Adams & Knight Marketing

MAY 16, 2021

AVON, Conn., (May 18, 2021) — Adams & Knight, one of the region’s leading digital marketing services providers, has added a CTO to its senior leadership ranks. Eric Truntz, a proven technology leader with over 20 years’ experience working with Fortune 500 companies and technology consultancies, has joined the agency as its new Chief Technology Officer.

Digital Marketing 130

Digital Marketing Transform PR Marketers 130

Content Marketing Institute

MAY 21, 2021

More graduation celebrations may happen in person this year. But that doesn’t mean brands have to drop their online celebrations. Here’s how brands are keeping the virtual party going for their Gen Z audiences. Continue reading → The post Brands Try for ‘Most Likely to Succeed With Gen Z’ Crown [Examples] appeared first on Content Marketing Institute.

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Gen Z Branding Content Marketing Marketing 127

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Sprout Social

MAY 18, 2021

For years, people pitted “traditional” and social media against one another. Some harbor the misconception that as social budgets increase, traditional media budgets have to decrease to balance the books. And as people continue to increase their time spent on digital media , there’s the fear that social media will eventually replace traditional media entirely.

Gen Z 111

Gen Z Millennials Communications Advertisers 111

Neil Patel

MAY 19, 2021

SEO is a complex game full of surprises. Even with best intentions, it’s possible to invest in your SEO only to have your site penalized by a Google algorithm update or manual action. If you notice your website traffic suddenly drop or your position in the SERP ranking falling, your site may have been a victim of a Google penalty. Fixing these penalties should be a top priority, as a drop in your search engine ranking can result in lost customers and lost sales.

SEO 130

SEO User-Generated Analytics Communications 130

Marketing Insider Group

MAY 18, 2021

Looking for an effective way to humanize your brand, engage your audience, and connect with customers? Employee content marketing just might be the missing link to meet all these demands – and many more. People buy from people – not brand names and logos. Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content.

Content Marketing 106

Content Marketing User-Generated Transform Marketers 106

Content Marketing Institute

MAY 19, 2021

Getting content operations right frees marketers to act like creative kids and still produce an efficient, scalable product. Here’s how we got to where we are today and four models to consider now. Continue reading → The post How Content Operations (Done Well) Magically Balances Creativity and Scale [Video Series] appeared first on Content Marketing Institute.

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Content Marketing Product Marketing Marketers 113

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Duct Tape Marketing

MAY 20, 2021

An Easier Way To Monetize Your Podcast written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Agnes Kozera. In this episode of the Duct Tape Marketing Podcast , I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google). Key Takeaway: Podcasting has been around for years but has only really become a popular medium in the last couple of years.

Price 99

Price Advertisers Advertising Branding 99

Neil Patel

MAY 18, 2021

Your website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent , some of the highest performing websites online see conversion rates as high as 11 percent. This means top advertisers are outperforming competitors by more than double.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Search Engine Journal

MAY 20, 2021

Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. Here's what you need to know about GA4. The post Get to Know Google Analytics 4: A Complete Guide appeared first on Search Engine Journal.

Analytics 98

Analytics Marketing Marketers 98

illumin

MAY 19, 2021

Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data. This emphasizes the need for advertisers to layer other targeting tactics such […].

CRM 98

CRM Advertisers Advertising 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Industrial Marketer

MAY 19, 2021

A lot has been said about manufacturing trends caused by the fourth industrial revolution’s focus on technology. It has provided manufacturers with opportunities to use modern methods and tools throughout the manufacturing process, which increase production capacity, reduce operational costs, and help deliver exceptional service to their customers. As marketers, we don’t necessarily work directly.

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Manufacturing Marketers Marketing Product 98

Neil Patel

MAY 17, 2021

Success in many areas of life depends on personal and professional development, and finding a mentor can help. You can’t successfully take the journey to personal and professional development alone. Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth. How to Find a Mentor. Finding the right mentor is never an easy task.

Transform 128

Transform Price Communications Digital Marketing 128

Search Engine Journal

MAY 21, 2021

AMP will not be a requirement to rank in the Top Stories carousel, and Google will retire the AMP icon. Here's what it all means. The post Google Ditches AMP Badge In Search; Will It Matter? [Survey] appeared first on Search Engine Journal.

SEO 98

SEO 98

Bannerflow

MAY 18, 2021

It’s no secret that the past year has been pretty heavy going for the travel industry and its advertising. Flights grounded, stay at home orders, and now a reduced appetite for travel abroad too ( more than half the UK prefers the idea of a holiday in the UK this year). It’s a perfect storm, meaning the travel industry will need to adapt when it comes to its advertising.

Advertising 98

Advertising Advertisers Transform PR 98

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing