Content Marketing Institute
JULY 19, 2023
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
Rock Content
JULY 15, 2023
Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We are sure you know that. But it is also a really broad concept, with plenty of different tools and approaches to turn theory into action. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget?
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CMO Network
JULY 18, 2023
Modern marketers: Don't just react to data. Take a process-oriented approach, understand root causes, and develop effective long-term solutions.
Practical eCommerce - Marketing
JULY 19, 2023
Google sometimes co-mingles ads for brand and non-brand queries. The new settings ensure traffic and reporting are funneled to the right campaigns. The post Google Ads Improves Brand Settings appeared first on Practical Ecommerce.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Six & Flow
JULY 19, 2023
Before you can launch any inbound marketing campaigns, you must first ensure your inbound marketing strategy clearly indicates who your segmented audience group is. These are not just the audience groups that your company wants to target, but rather the ones that you should target. This crucial step is rooted in deep research, understanding, and analysis, and it forms the strategic backbone of everything you do.
yorCMO
JULY 18, 2023
With marketing, you don't need a massive budget to get the results you need and want. All success takes is the right strategies and a bit of creativity. With those two things, you can get the most out of any budget you’re given. The post Why Marketing Matters – No Matter The Size Of The Budget appeared first on yorCMO.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 17, 2023
With Google Analytics 4 (GA4) getting decidedly mixed reviews (see here , here , here and here for details), it may be time to consider using a different program. For startups and small companies, we’ve already put together a list of 15 low-cost alternatives to GA4. Today we are looking at digital analytics systems for large businesses. This is an alphabetical list of well-known web analytics systems with enterprise-level capabilities.
Sachs Marketing Group
JULY 17, 2023
Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings. Do you feel like your content marketing isn’t delivering the results you’d hoped for?
Litmus
JULY 18, 2023
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.
Aspiration Marketing
JULY 19, 2023
In a world where the highly competitive job market, holding onto your best employees can make or break an organization's success. The key to achieving long-term success and staying ahead of the game is to focus on engaging and retaining top talent. Retaining top talent is crucial in today's fiercely competitive job market, and a company's employer branding strategy is critical to achieving this.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hubspot Marketing
JULY 21, 2023
The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one.
Search Engine Journal
JULY 19, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
Search Engine Land
JULY 17, 2023
SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Google’s Search Generative Experience. Oh, and the end of Universal Analytics, just to name a few.
Aspiration Marketing
JULY 18, 2023
In today's highly competitive business landscape, delivering exceptional customer service is crucial for success. Happy and satisfied customers become loyal advocates and contribute to long-term business growth. Enter HubSpot Service Hub, a powerful solution designed to revolutionize customer service and support. As part of the comprehensive HubSpot platform, Service Hub offers a range of features and functions tailored to address common service challenges.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot Marketing
JULY 18, 2023
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry.
Martech
JULY 21, 2023
HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams.
Sprout Social
JULY 19, 2023
Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too.
Aspiration Marketing
JULY 20, 2023
Webinars --the ultimate marketing tool for the modern business, where you can engage with your audience live and showcase your expertise while promoting your products or services. But how do you measure success? There's no point hosting a webinar if you can't track its effectiveness, right? Tracking and analyzing metrics is critical to optimizing your webinar marketing efforts.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Hubspot Marketing
JULY 19, 2023
Duo, Duolingo’s big green mascot, might be the most famous owl of the post-tootsie roll pop commercial era. The language-learning app first established a TikTok presence in early 2021 and found its stride by sharing funny videos featuring the sassy owl Duo. Since then, Duolingo’s TikTok account has grown to nearly 7 million followers and accumulated over 147 million likes from various viral videos.
Martech
JULY 21, 2023
While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. A full 38% of consumers interviewed in June and July said they were very or somewhat comfortable with generative AI technology used in marketing.
Buffer Marketing
JULY 19, 2023
I’ve dreamed of working for myself forever. My senior project in high school was writing a business plan, I have notebooks full of ideas for new companies, and I even went to school for entrepreneurship. But, instead of jumping into doing my own thing after graduating, I spent years unhappily working for other people. What stopped me from going out on my own?
Social Media Examiner
JULY 21, 2023
Want to create and sell artwork as NFTs? Wondering how other artists have successfully sold their art in NFT collections? In this article, you’ll discover how Jen Stark creates and sells her art as NFTs. What NFTs Offer Artists and Creators The blockchain and NFTs hold a lot of promise for artists and collectors, with […] The post Art and NFTs: Insights From Jen Stark appeared first on Social Media Examiner.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Hubspot Marketing
JULY 19, 2023
Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy. By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it. Table of Contents What is a competitor analysis? Competitor Analysis Template How to Conduct Competitor Analysis Competitor Analysis Report Best Practices Competitor Analysis Example What is a competitor analysis
Martech
JULY 20, 2023
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.
Buffer Marketing
JULY 18, 2023
Getting 50 leads in a month, over 1,000 followers in a week, and 100,000 impressions in a month. You’ve probably seen social media marketers boasting these kinds of results on Instagram. But how do they do it? Their strategies can help you grow your online business to unimaginable heights. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working
Content Marketing Institute
JULY 18, 2023
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Hubspot Marketing
JULY 18, 2023
When it comes to the term "rebrand," most people think of major company rebrands like Dunkin' or Lego. However, companies aren't the only entities that may find themselves in need of a change. Sometimes, content creators will need to rebrand, too, especially if the creator's interests have changed or the creator needs to keep up with the latest consumer trends or adhere to new platform guidelines.
Martech
JULY 20, 2023
The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Google disagrees with that description, to put it mildly. For me, someone is truly a journalist if they can find a story in a Zoning Board Committee meeting and get all the names right when covering a four-alarm house fire at 3 am.
Search Engine Land
JULY 17, 2023
Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission. This article will provide an overview of why setting specific goals is essential and how it helps push you forward and direct your SEO efforts.
Businesses Grow
JULY 17, 2023
The Marketing Companion podcast recently had its tenth birthday. On the anniversary show, I commented that I could think of nothing more boring than an episode wallowing in the past for an anniversary, so I didn’t do anything to mark the moment. I would rather keep moving forward. But I realized that I had overlooked an opportunity to teach. After all, my show beat the odds, by a lot.
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