Content Marketing Institute
JULY 19, 2023
People should take vacations. It’s a healthy thing to do. Of course, doing so often disrupts the regular work of the content marketers left behind. When you face a forced lull, do these five things.
Rock Content
JULY 15, 2023
Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. We are sure you know that. But it is also a really broad concept, with plenty of different tools and approaches to turn theory into action. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget?
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CMO Network
JULY 18, 2023
Modern marketers: Don't just react to data. Take a process-oriented approach, understand root causes, and develop effective long-term solutions.
Practical eCommerce - Marketing
JULY 19, 2023
Google sometimes co-mingles ads for brand and non-brand queries. The new settings ensure traffic and reporting are funneled to the right campaigns. The post Google Ads Improves Brand Settings appeared first on Practical Ecommerce.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Six & Flow
JULY 19, 2023
Before you can launch any inbound marketing campaigns, you must first ensure your inbound marketing strategy clearly indicates who your segmented audience group is. These are not just the audience groups that your company wants to target, but rather the ones that you should target. This crucial step is rooted in deep research, understanding, and analysis, and it forms the strategic backbone of everything you do.
yorCMO
JULY 18, 2023
With marketing, you don't need a massive budget to get the results you need and want. All success takes is the right strategies and a bit of creativity. With those two things, you can get the most out of any budget you’re given. The post Why Marketing Matters – No Matter The Size Of The Budget appeared first on yorCMO.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JULY 17, 2023
With Google Analytics 4 (GA4) getting decidedly mixed reviews (see here , here , here and here for details), it may be time to consider using a different program. For startups and small companies, we’ve already put together a list of 15 low-cost alternatives to GA4. Today we are looking at digital analytics systems for large businesses. This is an alphabetical list of well-known web analytics systems with enterprise-level capabilities.
Sachs Marketing Group
JULY 17, 2023
Accurate measurement and evaluation are critical for successful content marketing. In order to gain actionable insights and optimize your strategies, it is essential to track various content marketing metrics such as Traffic Sources, Impressions, CTR, Bounce Rate, Content Engagement, Backlinks, Email Opt-in Rates, and Keyword Rankings. Do you feel like your content marketing isn’t delivering the results you’d hoped for?
Litmus
JULY 18, 2023
Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.
Aspiration Marketing
JULY 19, 2023
In a world where the highly competitive job market, holding onto your best employees can make or break an organization's success. The key to achieving long-term success and staying ahead of the game is to focus on engaging and retaining top talent. Retaining top talent is crucial in today's fiercely competitive job market, and a company's employer branding strategy is critical to achieving this.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Hubspot Marketing
JULY 21, 2023
The right video can boost a product's visibility and push it to its target audience. Therefore, marketers must have a firm grasp of a product video and how to create an exceptional one. To help you create a video that showcases your product's unique features and shines a light on your brand, we will explore what a product video is and how to craft one.
Search Engine Journal
JULY 19, 2023
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.
Search Engine Land
JULY 17, 2023
SMX Next returns online Nov. 14-15, focusing on what’s working in search now and how to prepare for 2024. Search marketing is ever-changing. And we’ve seen a lot of big changes so far in 2023 including algorithm updates, the use of generative AI, New Bing and Google’s Search Generative Experience. Oh, and the end of Universal Analytics, just to name a few.
Aspiration Marketing
JULY 18, 2023
In today's highly competitive business landscape, delivering exceptional customer service is crucial for success. Happy and satisfied customers become loyal advocates and contribute to long-term business growth. Enter HubSpot Service Hub, a powerful solution designed to revolutionize customer service and support. As part of the comprehensive HubSpot platform, Service Hub offers a range of features and functions tailored to address common service challenges.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Hubspot Marketing
JULY 18, 2023
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company's industry.
Martech
JULY 21, 2023
HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams.
Buffer Marketing
JULY 19, 2023
I’ve dreamed of working for myself forever. My senior project in high school was writing a business plan, I have notebooks full of ideas for new companies, and I even went to school for entrepreneurship. But, instead of jumping into doing my own thing after graduating, I spent years unhappily working for other people. What stopped me from going out on my own?
Aspiration Marketing
JULY 20, 2023
Webinars --the ultimate marketing tool for the modern business, where you can engage with your audience live and showcase your expertise while promoting your products or services. But how do you measure success? There's no point hosting a webinar if you can't track its effectiveness, right? Tracking and analyzing metrics is critical to optimizing your webinar marketing efforts.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Search Engine Land
JULY 17, 2023
Like any endeavor, SEO works best with clearly defined and articulated goals. If you only set vague SEO goals like “get more leads” or “get more traffic,” you will lack focus and direction. Vague goals fail to provide a map forward and feed into wasted time and generalist SEO work that will do little to help your mission. This article will provide an overview of why setting specific goals is essential and how it helps push you forward and direct your SEO efforts.
Martech
JULY 21, 2023
While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. A full 38% of consumers interviewed in June and July said they were very or somewhat comfortable with generative AI technology used in marketing.
Buffer Marketing
JULY 18, 2023
Getting 50 leads in a month, over 1,000 followers in a week, and 100,000 impressions in a month. You’ve probably seen social media marketers boasting these kinds of results on Instagram. But how do they do it? Their strategies can help you grow your online business to unimaginable heights. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working
Businesses Grow
JULY 17, 2023
The Marketing Companion podcast recently had its tenth birthday. On the anniversary show, I commented that I could think of nothing more boring than an episode wallowing in the past for an anniversary, so I didn’t do anything to mark the moment. I would rather keep moving forward. But I realized that I had overlooked an opportunity to teach. After all, my show beat the odds, by a lot.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Marketing Insider Group
JULY 17, 2023
Without well-crafted CTAs , or calls-to-action, your website may be a ghost town – visitors wandering aimlessly and unsure of where to turn next. Would you believe me if I told you that 70% of small business B2B websites are missing a CTA? When you’re armed with a few different types of CTAs, you can guide your site visitors towards making a purchase with the click of a button.
Martech
JULY 20, 2023
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact.
Buffer Marketing
JULY 17, 2023
Since adding short-form video through Shorts in 2021, YouTube has opened up to more creators. And by going a step further to add Shorts creators to the YouTube Partner program, the possibilities for monetization on the platform have increased tenfold. 💡 Schedule your YouTube Shorts in Buffer → YouTubers can monetize their content in several ways, from brand sponsorships to selling merchandise.
Orbit Media Studios
JULY 19, 2023
These are some of the biggest challenges/opportunities for content marketers: See the performance of content in various channels Use that data to inform decisions about what to publish Align topics with promotion channels The best tools for these jobs are very powerful, but they’re new to a lot of people, so doing this kind of content analysis feels daunting.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Rock Content
JULY 15, 2023
Rising to the top of the SERPs and building an incredible brand you can be proud of are about more than making sure all the little details and technical aspects of your SEO approach are correct. Incredible content that resonates with your audience and attracts the trust of search engines is the heartbeat of any digital marketing strategy. But you can’t simply guess what will work and produce content at random if you’re serious about getting results.
Martech
JULY 20, 2023
The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” Google disagrees with that description, to put it mildly. For me, someone is truly a journalist if they can find a story in a Zoning Board Committee meeting and get all the names right when covering a four-alarm house fire at 3 am.
Hubspot Marketing
JULY 18, 2023
When it comes to the term "rebrand," most people think of major company rebrands like Dunkin' or Lego. However, companies aren't the only entities that may find themselves in need of a change. Sometimes, content creators will need to rebrand, too, especially if the creator's interests have changed or the creator needs to keep up with the latest consumer trends or adhere to new platform guidelines.
Content Marketing Institute
JULY 18, 2023
Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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