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We talk a lot about marketing challenges and, oftentimes, those challenges relate to marketers of certain maturities, industries, strategies, etc. But what is one universal challenge for all marketers? Audience segmentation. With our Predictive Audiences capability coming soon, Marketo Engage is transforming this fundamental piece of marketing in the most powerful way – through artificial intelligence.
Photo editing trends move fast on Instagram. Remember when the feed was full of heavily-filtered, square-cropped photos? That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. What seemed like an interesting and original photo composition can quickly become a tired cliche. Your average Instagram user spends almost half an hour each day on the app, which means photos that looked fresh a year ago have already lost some of their
Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. But their feelings? It’s probably the most important information we can receive right now. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute.
You know the expression, "What you see is what you get" ? Well, when it comes to email marketing campaigns, that might not always be the case. Since everyone uses different email providers such as Gmail, Outlook, or Yahoo, emails can appear differently for various subscribers. Sometimes images are blocked, alt text is missing, or fonts won't render.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. To put that in perspective, that’s 25 whole days. Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media.
*Note : Hootsuite users will be able to schedule Instagram Stories starting in summer 2020. This article explains how to use the scheduling tool when it’s released in the coming months.*. If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well, great news. With the new Instagram Story scheduler in Hootsuite, the answer is yes!
How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading → The post How to Optimize Your How-to and List Posts appeared first on Content Marketing Institute.
How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading → The post How to Optimize Your How-to and List Posts appeared first on Content Marketing Institute.
I love online shopping. In fact, online shopping is almost the only way I shop. And I'm not alone. In 2019, there were 263 million digital buyers in the U.S. By 2024, this figure is projected to increase to 282.7 million online buyers. As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up.
When I first got into the world of SEO, you could literally optimize your site for any term and rank at the top of Google within a month or two. But of course, that was ages ago. Now with Google’s ever-evolving algorithm , it takes more time and effort to get results. But what happens if you don’t have the luxury of time? Or you don’t have the financial resources to put in the effort that is truly needed.
Leverage Google My Business to give your content (and SEO) a boost. Here are tips and tools to help promote your business with GMB. The post How to Use Google My Business to Boost Your Content & SEO via @sallworth appeared first on Search Engine Journal.
Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading → The post 3 Keyword Research Trends to Get Your Content Seen appeared first on Content Marketing Institute.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Great content takes a lot of hard work and time to create.
As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. Besides building our a thorough content strategy , how can you prove that you are who you say you are? That’s where Facebook verification enters the picture, with a blue checkmark giving a clear distinction between an authentic Page and a Page created by fans or imposters.
What is "engaging" content? Go beyond traffic generation and create content that drives social shares, clicks, subscriptions, and more. The post What Does It Mean to Create Engaging Content? via @seocopychick appeared first on Search Engine Journal.
Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
“How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. “How many articles should I publish to increase my traffic and leads?”. Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. Then, we read that we need to write 2-4 articles per week ?
If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many curveballs 2020 has thrown at us so far, it’s more important than ever before for marketers to maintain their agility and adaptability. The COVID-19 crisis has certainly put social marketer’s flexibility to the test. Faced with a global crisis, social marketers have had to rethink their entire strategies and even scrap whole campaigns that no longer feel relevant.
Covid-19 has accelerated the adoption of digital tools among companies and customers. Eighty-five percent of marketers report an increased openness among customers to their digital offerings and 84% believe customers place more value on digital experiences than before the pandemic, according to a Special Covid-19 Edition of The CMO Survey from Duke University surveying marketing leaders at for-profit U.S. companies.
This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric. Continue reading → The post Are You Measuring the Right Things? [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
We all know that companies advertise their products or services to let potential customers know about their brand and what they have for sale. But, there is such a thing as too much advertising? Call it information overload, the nearsightedness on the part of marketers, or anything else you want, the reality is, people hate ads. We’re all bombarded with ads in our daily lives with everything from bus stop ads and billboards to television commercials and digital advertising.
The value of content shouldn't be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective. The post Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @andybetts1 appeared first on Search Engine Journal.
Optimism among marketers plummets to levels last witnessed during the Great Recession. Optimism about the economy is 50.9 (out of 100) compared to just three months ago when it was 62.7. In February 2009, following the Great Recession of 2008, this rating was 47.7. B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M).
Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In 2019, custom illustration was the hottest trend across many areas of design, including email.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. It enables businesses and brands to project their personality, to showcase the very human team behind the logo, and to build a genuine connection.
In 2019 we announced the beginning of Rock.org and, with the help of Rita Lisboa (COO at Rock Content), Gabriela Crego (Social Impact Manager at Rock.org), and André Massahud (Social Impact Analyst at Rock.org) we managed to compile the results in our first Social Impact Report. The purpose of the report was to systematize our actions and share with transparency what we achieved since May 2019, when we started our operation.
Start creating the content that your audience needs right now. Here’s how to use the changing search trends to ideate and execute new content. The post How to Use Search Trend Data to Drive Cross-Over Content Ideation via @nadyakhoja appeared first on Search Engine Journal.
How to Embrace a Competitors Mindset to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jake Thompson. In this episode of the Duct Tape Marketing Podcast , I interview Jake Thompson Chief Encouragement Officer at Compete Every Day. Through Jake’s experience as an athlete, entrepreneur, and speaker, he has learned how we can be move closer to the career, health, and life we desire by changing just a few of our choices each day.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars. Scott has published the chiefmartec.com blog since 2008 and speaks at many industry events including the MarTech conference (which Scott leads as program chair) a major industry event with both East and West Coas
I’ve never been to Disney World, but I’ve seen enough pictures to make the image of Cinderella’s Castle clear in my mind: grey bricks, a blue roof, plenty of windows, doors, and towers that seem to touch the sky. But did you know it’s only 189 feet tall? We have the impression that it’s much taller than it actually is because Disney used a technique called “forced perspective” to create this illusion.
Thanks for this article. I have two questions. 1. Do you link to the exact post (inner page) on your social post that you want to rank for or the page. E.g Facebook.com/mattdiggity/trust-pulling or Facebook.com/mattdiggity. 2. When linking to your social profile, what type of anchor text do you use.
How to become the only business that matters written by John Jantsch read more at Duct Tape Marketing. So the question this bold and perhaps presumptuous headline likely brings up is. to whom. The only business that matters to whom. The first answer I suppose most business owners and entrepreneurs might suggest is to their customers. Yes indeed, this is a fine answer, an important answer, a worthy goal, but it might not be enough.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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