Sat.Jan 08, 2022 - Fri.Jan 14, 2022

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The Best Online Writing Courses in 2022 [Fiction, Business & More]

Dreamgrow

Have you ever picked up a piece of literature that doesn’t cut it? Whether it. Read more The post The Best Online Writing Courses in 2022 [Fiction, Business & More] appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

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What is User-Generated Content? And Why is it Important?

Hootsuite

Got some cool new clothes that you’re ready to show off to the world? Chances are you’ll snap a pic and post it on your social profiles. Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). Not clued in just yet? Don’t worry, we’ve got you covered.

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Social Media Usage Statistics For Digital Marketers In 2022 via @sejournal, @kristileilani

Search Engine Journal

Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital Marketers In 2022 appeared first on Search Engine Journal.

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How to build a long-term, search-first marketing strategy

Martech

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How’d You Make That Flipping Awesome B2B Content for ServiceNow?

Content Marketing Institute

What does it take to sustain a multi-year award-winning content marketing program? ServiceNow attributes its results to a combination of data science, segmentation, and a deep focus on audience needs and behavior. Here’s what to learn from the company’s success. Continue reading → The post How’d You Make That Flipping Awesome B2B Content for ServiceNow?

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11 Easy Social Media Optimization Techniques to Start Now

Hootsuite

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved. And remember, we’ve got you every step of the way. In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your po

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How to manage customer experience disconnects in your marketing campaigns

Martech

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. There are several factors that can affect a brand’s ability to attract, convert and keep customers, but virtually all stem from one issue: disconnection.

Transform 142
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Is There Such a Thing as the Best Word Count for SEO?

Content Marketing Institute

Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading → The post Is There Such a Thing as the Best Word Count for SEO? appeared first on Content Marketing Institute.

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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What is Google Analytics?

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Does Uniqueness of Content Help Rankings? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offers a surprising insight on uniqueness of content and ranking The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal.

SEO 142
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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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The Best Marketing Events Happening in 2022

Marketing Insider Group

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conf

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The Essential Content Marketing Glossary: 50+ Terms You Need To Know

Content Marketing Institute

It can be hard to dive into content marketing’s nuances and complexities without understanding the basic principles, techniques, and tactics. Our glossary for content marketing-related terms can help. Continue reading → The post The Essential Content Marketing Glossary: 50+ Terms You Need To Know appeared first on Content Marketing Institute.

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Pinterest Ads: A Simple Guide for 2022

Hootsuite

Did you know Pinterest users spend twice as much shopping every month compared to non-Pinners? Ka-ching! Pinterest is unique among social platforms because its users are — largely — going there to discover new products, and they respond well to ads. Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROI on your ad spend, versus paid ads alone.

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12 Important Image SEO Tips You Need To Know via @sejournal, @annaleacrowe

Search Engine Journal

Without proper image optimization, you’re wasting a valuable SEO asset. Here are 12 important image optimization tips you need to know. The post 12 Important Image SEO Tips You Need To Know appeared first on Search Engine Journal.

SEO 142
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Never underestimate the power of positive word of mouth. Shout-outs. Positive comments. Reviews and recommendations. At a glance, these might seem like little more than pleasantries for your business. The reality? Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor.

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3 Big Martech Innovation Themes in 2022

Chief Martec

Hello, 2022! Or document.write("Hello, 2022!") to those still in codeland. Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X speed — let’s jump in to the martech topics I expect will shape 2022. Now, it’s true, I’m generally quite skeptical of “predictions” and therefore reluctant to label this post as such.

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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Who remembers Charlie Bit My Finger , David After Dentist , and the still very relevant Leave Britney Alone ? Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts.

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Google Has Two Types Of Crawling – Discovery & Refresh via @sejournal, @MattGSouthern

Search Engine Journal

Google utilizes two types of crawling methods when it goes through webpages — one to discover new content and one to refresh existing content. The post Google Has Two Types Of Crawling – Discovery & Refresh appeared first on Search Engine Journal.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

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How To Set Up a Content Scoring Process for Better Decisions

Content Marketing Institute

What’s your brand’s content score? Not sure? Use content scoring to find out. This balanced and actionable tally will help you evaluate quality, performance, and more. Here’s how to do it. Continue reading → The post How To Set Up a Content Scoring Process for Better Decisions appeared first on Content Marketing Institute.

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Abide the rule of 78: Crush your Q1 marketing plan for stronger results year-round

Sprout Social

As someone who started out carrying a quota in sales, the rule of 78 has lived rent-free in my subconscious for most of my career. For a great year, you have to start strong. The rule of 78 is a revenue formula for subscription-based companies. Put simply, if you close a deal in January, you earn that recurring revenue every month throughout the year (assuming you keep that customer for the full 12 months).

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3 ways to deliver more relevant customer experiences

Martech

Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its customer base. Despite the vast amount of digital resources available, he found it was failing to offer fans engaging experiences. “We were sitting on an outdated digital infrastructure — there wasn’t much there,” Moses said in his presentation at our MarTech conference.

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Does Google Use Analytics and Chrome Data for Ranking? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers questions about bounce rate and whether Chrome and Analytics data is used for ranking purposes The post Does Google Use Analytics and Chrome Data for Ranking? appeared first on Search Engine Journal.

Analytics 142
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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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3 Creative Ways to Use the HubSpot Service Hub

Aspiration Marketing

Managing customers is a challenging feat that can hardly be accomplished effectively without the right tools. To make matters more complicated, it seems as though there are hundreds of tools all claiming to be the best solution, but how do you determine which is right for your organization? Fortunately, HubSpot has recently developed a Service Hub, providing businesses with the complete stack of customer management tools for every step of the customer lifecycle journey - and we know the best way

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What Will Successful E-commerce Marketing Look Like in 2022

SMEI

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers have the ability to find quick and clever ways to overcome difficulties and exploit opportunities that present themselves.

Shipping 130
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How to extract value from zero-party data

Martech

The third-party cookie is going away, and with it a big chunk of third-party data. Smart marketers will seek first-party data — gathered, for example, through transactions or website forms — to fill in their data gaps. But what if you were to persuade the customer to just give you their data? That is the simple definition of “zero-party” data.

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Yoast SEO Offers Keyword Position Tracking With Wincher Integration via @sejournal, @MattGSouthern

Search Engine Journal

Yoast SEO is partnering with Wincher to offer users the ability to track keyword ranking positions for their WordPress pages. The post Yoast SEO Offers Keyword Position Tracking With Wincher Integration appeared first on Search Engine Journal.

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The Power of Community: Why a Branded Community is a Must-Have for Every Association

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

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10 Website Performance Metrics You Need to Understand

Neil Patel

If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. It can be overwhelming to determine how your site is performing — or even which metrics you should track.

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What Will Successful E-commerce Marketing Look Like in 2022

SMEI

E-commerce marketers are currently bracing themselves for another year of turbulence in the marketplace. A combination of supply chain issues, inflation, and pandemic-induced shifts in buying behavior will continue to demand that marketers have the ability to find quick and clever ways to overcome difficulties and exploit opportunities that present themselves.

Shipping 130
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How event marketers can use hologram technology for live and hybrid experiences

Martech

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom. Since patenting their end-to-end holographic capture and display technology in 2017, Toronto-based company ARHT Media (pronounced “art”) has expanded their presence at events and in other co

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8 Quick SEO Wins For Your Brand New Website via @sejournal, @coreydmorris

Search Engine Journal

New websites take time to get established and climb the search rankings – but you can give yours a boost with these SEO tips. The post 8 Quick SEO Wins For Your Brand New Website appeared first on Search Engine Journal.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten