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Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges. “Our goal was to identify the current state of the relationship between sales and marketing, quantify the impact of martech — specifically ABM — and identify any gaps and opp
When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.
Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing.
Several years of research has gone into optimizing the ecommerce checkout process. Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. Social commerce , on the other hand, is the next frontier. The latest evolution in online shopping comes with new limitations and opportunities.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community. Continue reading → The post 17 New, Newly Updated, and Timeless Books Content Marketers Love appeared first on Content Marketing Institute.
Google announced that the November 2021 Core Update is over. Search marketers share their insights on the impact The post Google November Core Update Is Over – What Happened? appeared first on Search Engine Journal.
You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fyp?. But here’s the thing: just because everyone’s doing something… doesn’t mean it actually works. These tags, on the surface, are intended to mark content as worthy of the “For You Page.” But what’s unclear is if the TikTok algorithm actually takes this nudge into account.
You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fyp?. But here’s the thing: just because everyone’s doing something… doesn’t mean it actually works. These tags, on the surface, are intended to mark content as worthy of the “For You Page.” But what’s unclear is if the TikTok algorithm actually takes this nudge into account.
Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.
Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here's how to get started. Continue reading → The post How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas) appeared first on Content Marketing Institute.
Google's John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal.
“When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation at our MarTech conference. “I’m talking about treating your customers well in every interaction — that you care what they’re going through and you provide them with exactly what they need.”.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.
You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading → The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.
While some debate whether an HTML sitemap is still needed for SEO, there are a lot of great reasons to have one. The post 7 Reasons Why An HTML Sitemap Is Still A Must-Have appeared first on Search Engine Journal.
Black Friday, Cyber Monday, Super Saturday—the holiday season doesn’t lack shopping days. Add those to the traditional boost in consumer spending that occurs in the run-up to the holidays, and you have a recipe for a record sales quarter. However, a bumper festive season doesn’t happen by accident. A comprehensive and thoughtfully crafted digital marketing strategy is necessary to make those sales rack up.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces.
It’s not good enough to only focus on your content marketing efforts. To meet evolving expectations, you now must construct, implement, and administer a framework for content operations throughout your brand. Continue reading → The post How To Build a Content Operations Framework (and Why You Need One) appeared first on Content Marketing Institute.
Google announces that they will not set a date for a switch to a 100% mobile-first search index The post Google Will Not Set Date For Mobile-First Index appeared first on Search Engine Journal.
This update surprised many, since it started to roll out on November 17th and continued rolling out over the largest online shopping period for the year. Please visit Search Engine Land for the full article.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Without a doubt, video is becoming more and more popular to share on social media. Since 89% of video marketers plan to incorporate YouTube into their strategy, hopefully your brand is building a robust YouTube marketing strategy. And while you might be editing your longer videos to share on social media but there’s an easier way: YouTube Clips.
Most marketing professionals know personalization is a key ingredient to successful customer engagement. But it’s not always clear how to put together a winning strategy. “One path is traditional broadcast thinking,” said Ehren Maedge, GM of North America at customer engagement platform MoEngage, in his presentation at our MarTech conference. “We think about creating a small amount of content distributed to a broad audience.
As Google’s Search Advocate, John Mueller shares too many SEO insights to keep up with. Here's a roundup of top tips you may have missed. The post 57 SEO Insights From Google’s John Mueller appeared first on Search Engine Journal.
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021. Please visit Search Engine Land for the full article.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
I’m happy to share that Sprout Social has been named a Great Place to Work® Best Workplace for Parents for a second consecutive year! We are honored to be included this year alongside other notable companies who are prioritizing the health and well-being of parents and their families. Parenting in what I like to call the “age of disruption” is no easy feat.
Many recruiters believe that obtaining eligible applicants is the most challenging step of the recruitment process. While it can be difficult, it's only the start of a crucial business exercise. It's essential that recruiters maintain the same level of effort and determination in the recruitment process, even after applicants have been found. In fact, many experts view recruitment as a seven-step process.and obtaining applicants is only step two.
Google's John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking The post Google Algo Bug Puts Sites In Weird Limbo State appeared first on Search Engine Journal.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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