Content Marketing Institute
JANUARY 5, 2022
With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.
Sprout Social
JANUARY 3, 2022
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.
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Search Engine Journal
JANUARY 4, 2022
Utilizing Google Search Console's international targeting feature, also known as "geotargeting," can hurt search rankings if you're trying to reach a wide audience. The post Google Search Console Geotargeting Can Hurt Search Rankings appeared first on Search Engine Journal.
Hootsuite
JANUARY 6, 2022
The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. One likely explanation?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Content Marketing Institute
JANUARY 3, 2022
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.
Sprout Social
JANUARY 6, 2022
By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? Many people tend to use those terms interchangeably, and while they are similar, they aren’t identical. So which type should your business work with and what is the difference between the two?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
JANUARY 6, 2022
So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Now you want to post your own. First step? Learn how to edit videos on Tiktok. We know it can be intimidating to learn (and follow) the editing trends, unwritten rules, and best practices for making videos for TikTok.
Content Marketing Institute
JANUARY 4, 2022
Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them Continue reading → The post Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation appeared first on Content Marketing Institute.
Sprout Social
JANUARY 4, 2022
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.
Search Engine Journal
JANUARY 3, 2022
Are you having indexing problems? From glitches in Google Search Console to significant website technical issues, this guide will help you determine why. The post 14 Top Reasons Why Google Isn’t Indexing Your Site appeared first on Search Engine Journal.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
JANUARY 3, 2022
Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acous
Content Marketing Institute
JANUARY 6, 2022
Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help. Continue reading → The post 7 Steps to a More Strategic Editorial Calendar appeared first on Content Marketing Institute.
Sprout Social
JANUARY 5, 2022
When’s the last time you upgraded your Instagram tools? Because there’s no better time than now to level up. Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). That said, Instagram’s native tools leave a lot to be desired for brands.
Search Engine Journal
JANUARY 7, 2022
WordPress announced high threat level vulnerabilities including two SQL injection flaws that were introduced by the core development team itself The post WordPress Core Vulnerabilities Hits Millions of Sites appeared first on Search Engine Journal.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Martech
JANUARY 4, 2022
“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. I think about growth as three ‘Rs.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Teresa Barreira was outlining her vision before meticulously describing the steps on the way to achieving it.
Search Engine Land
JANUARY 6, 2022
Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Please visit Search Engine Land for the full article.
Neil Patel
JANUARY 7, 2022
SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.
Search Engine Journal
JANUARY 4, 2022
SEO is never easy but having the right tools can streamline processes, save you time, and ensure better outcomes. Check these paid SEO tools out. The post 15 Awesome Paid SEO Tools That Are Worth the Money appeared first on Search Engine Journal.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Martech
JANUARY 7, 2022
If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Value #1: Focusing on customer value and business outcomes over activity and outputs. Do’s: Discuss desired outcomes before beginning any work. Measure success at early intervals.
Search Engine Land
JANUARY 5, 2022
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site. Please visit Search Engine Land for the full article.
Calvyn Lee Blog
JANUARY 5, 2022
Serious marketers nowadays are familiar with Email List. To make a long story short, you can tell an email list is list containing emails of people who are willing to receive your updates. So why do you have to build an email list? Aren’t SEO and traffic everything that you need to make money online or play around with affiliate marketing? 1. Most people aren’t buyers.
Search Engine Journal
JANUARY 3, 2022
Check out these 5 top on-page optimizations that can help you get a quick win under your belt when time and/or budgets are tight. The post 5 On-Page SEO Factors To Check In Underperforming Content appeared first on Search Engine Journal.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Diggity Marketing
JANUARY 2, 2022
In reply to Maier Zaman. Affiliate, hands down.
Neil Patel
JANUARY 6, 2022
You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.
Martech
JANUARY 5, 2022
“No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our MarTech conference. To meet their business objectives, many marketers have found that first-party customer data collection intersects uniquely with their brand offerings as each informs the other.
Search Engine Journal
JANUARY 6, 2022
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns. The post PPC Audience Strategy: Targeting vs. Observation (With Examples) appeared first on Search Engine Journal.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Land
JANUARY 6, 2022
The Shops section shows three to ten retailers based on their organic search rankings. Please visit Search Engine Land for the full article.
Neil Patel
JANUARY 3, 2022
The average email click-through rate is 2.6 percent. The rate of return on direct mail is around 1 percent. A good social media campaign will convert at less than 1 percent. Why are these numbers so low? Because many new marketing campaigns don’t have the right customer research, ideal client avatars, personalization, or segmentation. They dangle a worm out there to see if anyone bites.
Martech
JANUARY 6, 2022
McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. McDonald’s purchased Dynamic Yield in 2019 , and created a division committed to using technology to advance employee and customer-facing experience called McD Te
Search Engine Journal
JANUARY 4, 2022
How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords? The post How Can Different Departments Avoid Keyword Cannibalization? appeared first on Search Engine Journal.
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