Content Marketing Institute
JANUARY 5, 2022
With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.
Sprout Social
JANUARY 4, 2022
It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.
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Search Engine Journal
JANUARY 4, 2022
Utilizing Google Search Console's international targeting feature, also known as "geotargeting," can hurt search rankings if you're trying to reach a wide audience. The post Google Search Console Geotargeting Can Hurt Search Rankings appeared first on Search Engine Journal.
Hootsuite
JANUARY 6, 2022
So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Now you want to post your own. First step? Learn how to edit videos on Tiktok. We know it can be intimidating to learn (and follow) the editing trends, unwritten rules, and best practices for making videos for TikTok.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
JANUARY 3, 2022
You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.
Sprout Social
JANUARY 3, 2022
The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JANUARY 3, 2022
Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acous
Hootsuite
JANUARY 6, 2022
The hottest social media trend this fall? Complaining about lower-than-usual Instagram engagement (especially if you haven’t tried Reels yet ). Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. One likely explanation?
Sprout Social
JANUARY 5, 2022
When’s the last time you upgraded your Instagram tools? Because there’s no better time than now to level up. Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). That said, Instagram’s native tools leave a lot to be desired for brands.
Search Engine Journal
JANUARY 3, 2022
Are you having indexing problems? From glitches in Google Search Console to significant website technical issues, this guide will help you determine why. The post 14 Top Reasons Why Google Isn’t Indexing Your Site appeared first on Search Engine Journal.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
JANUARY 4, 2022
“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the company. I think about growth as three ‘Rs.’ Growth for the brand, which is reputation; growth for our clients, which is relationships; and growth for our business, which is revenue.” Teresa Barreira was outlining her vision before meticulously describing the steps on the way to achieving it.
Content Marketing Institute
JANUARY 4, 2022
Treating creativity as the product of tools is like discussing the art of the novel by analyzing the brand of typewriter George Orwell used. Before investing in one, ask whether the tool will add distractions or remove them Continue reading → The post Why Typewriter-Like Linear Thinking Works Better Than Tools for Content Creation appeared first on Content Marketing Institute.
Search Engine Land
JANUARY 6, 2022
Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO. Please visit Search Engine Land for the full article.
Search Engine Journal
JANUARY 7, 2022
WordPress announced high threat level vulnerabilities including two SQL injection flaws that were introduced by the core development team itself The post WordPress Core Vulnerabilities Hits Millions of Sites appeared first on Search Engine Journal.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Martech
JANUARY 7, 2022
If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Value #1: Focusing on customer value and business outcomes over activity and outputs. Do’s: Discuss desired outcomes before beginning any work. Measure success at early intervals.
Content Marketing Institute
JANUARY 6, 2022
Don’t think of your editorial calendar as merely a publishing schedule. Treat it as the evolving implementation plan for your content marketing strategy. Here’s a seven-step guide to help. Continue reading → The post 7 Steps to a More Strategic Editorial Calendar appeared first on Content Marketing Institute.
Search Engine Land
JANUARY 5, 2022
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site. Please visit Search Engine Land for the full article.
Search Engine Journal
JANUARY 4, 2022
SEO is never easy but having the right tools can streamline processes, save you time, and ensure better outcomes. Check these paid SEO tools out. The post 15 Awesome Paid SEO Tools That Are Worth the Money appeared first on Search Engine Journal.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Martech
JANUARY 5, 2022
“No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our MarTech conference. To meet their business objectives, many marketers have found that first-party customer data collection intersects uniquely with their brand offerings as each informs the other.
Sprout Social
JANUARY 6, 2022
By now, you’ve likely heard of influencer marketing and the strategy of working with influencers or digital creators to help market or promote your business. But did you know that influencers and content creators are not the same? Many people tend to use those terms interchangeably, and while they are similar, they aren’t identical. So which type should your business work with and what is the difference between the two?
Neil Patel
JANUARY 7, 2022
SEO is one of the most-used (and most important) website optimization strategies. However, great content , backlinks, and meta descriptions won’t help much if you don’t optimize your website performance. If visitors land on your site and find it takes too long to load, or images don’t display correctly, they’re likely to choose a competitor. That’s why improving your website performance is crucial.
Search Engine Journal
JANUARY 3, 2022
Check out these 5 top on-page optimizations that can help you get a quick win under your belt when time and/or budgets are tight. The post 5 On-Page SEO Factors To Check In Underperforming Content appeared first on Search Engine Journal.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Martech
JANUARY 6, 2022
McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants. McDonald’s purchased Dynamic Yield in 2019 , and created a division committed to using technology to advance employee and customer-facing experience called McD Te
Calvyn Lee Blog
JANUARY 5, 2022
Serious marketers nowadays are familiar with Email List. To make a long story short, you can tell an email list is list containing emails of people who are willing to receive your updates. So why do you have to build an email list? Aren’t SEO and traffic everything that you need to make money online or play around with affiliate marketing? 1. Most people aren’t buyers.
Diggity Marketing
JANUARY 2, 2022
In reply to Maier Zaman. Affiliate, hands down.
Search Engine Journal
JANUARY 6, 2022
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns. The post PPC Audience Strategy: Targeting vs. Observation (With Examples) appeared first on Search Engine Journal.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
JANUARY 7, 2022
Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. Samba TVs analytics capabilities are built into smart TVs and can be mapped to other screens. It creates content recommendations for viewers while offering data and metrics to content creators and advertisers.
Neil Patel
JANUARY 6, 2022
You’re likely already familiar with 404 errors that display a “page not found” message to visitors. While these pages serve a purpose, they can be harmful to your website if misused. An example of a “page not found” error used in the wrong context is a soft 404 error. These can wreak havoc on your search engine rankings, website traffic, and even credibility.
Search Engine Land
JANUARY 6, 2022
The Shops section shows three to ten retailers based on their organic search rankings. Please visit Search Engine Land for the full article.
Search Engine Journal
JANUARY 4, 2022
How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords? The post How Can Different Departments Avoid Keyword Cannibalization? appeared first on Search Engine Journal.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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