Neil Patel
MARCH 11, 2021
If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Luckily there’s a remedy to increase page speed, but it involves the identification of the issue or issues causing slow lead times. Since it can be difficult to pinpoint what’s wrong, you can use tools such as Google’s PageSpeed Insights to help.
Hubspot Marketing
MARCH 10, 2021
The irony doesn't escape me that I'm currently writing a "How to" guide on … "How to" guides. Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal.
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Marketing Insider Group
MARCH 7, 2021
Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. While there are a ton of ways we could discuss how to be successful with content marketing , at some point you have to get down to the dirty job of producing content.
Hootsuite
MARCH 10, 2021
Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. But you get out of them what you put into them. Write a sub-par request for proposals, and the proposals you receive from digital marketing agencies will only be so strong. Leave too many questions unanswered? Expect to spend time answering the phone and writing lengthy responses to emails from interested vendors.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Neil Patel
MARCH 10, 2021
Whether you’re just starting out or are an old pro, who doesn’t want to be a more successful entrepreneur? Owning a business gives you a sense of freedom and empowerment. You can build things and watch them grow. Entrepreneurs make decisions for themselves, realize their creative visions, and develop lasting relationships with other entrepreneurs, customers, and vendors.
Hubspot Marketing
MARCH 8, 2021
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 8, 2021
Visuals attract viewers to your content as the research shows. But how do you know which format to pick or how to use it? Read on for nine illustrative examples. Continue reading → The post Look This Way: 9 Visual Content Options to Consider appeared first on Content Marketing Institute.
Neil Patel
MARCH 8, 2021
Did you know the average person checks their phone 160 times a day ? Which is just one of the reasons SMS marketing no longer sucks. Forty-six percent of people say they check their phones before they even get out of bed. The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates.
Litmus
MARCH 11, 2021
Last year, I wrote a post highlighting an email design trend taking inboxes by storm: dark designs. With Dark Mode gathering momentum and the benefits of dark design for email becoming apparent, brands looked to harness the pros of a “Dark Mode first” approach to email—with dark designs appearing in both dark and light mode environments. With Dark Mode’s negative contrast polarity (light text on dark background) hailed as an accessibility win that could help reach a wider audience, it’s understa
Sprout Social
MARCH 8, 2021
For any content creator, there’s a lot to like about the concept of newsjacking. Coined by marketer David Meerman Scott, newsjacking is when anyone offers valuable input on breaking news right as it gains widespread attention from the media and the public. When executed well, a brand that jumps on trending topics can reap the benefits of extensive press coverage and a boost in social media engagement.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Content Marketing Institute
MARCH 12, 2021
Look beyond your content team for inspiration. Involve your at-home co-workers, viewers, and customers in your content creation and delivery to up the fun factor for everyone. These brand examples show how it’s done. Continue reading → The post 3 Playful Content Marketing Examples Show Brands Getting Their Game On appeared first on Content Marketing Institute.
Neil Patel
MARCH 11, 2021
Link building used to be simple: you would write a bunch of articles, submit them to an article submission site, and get an external link back to your site. That doesn’t work in the post-Penguin era. While the right backlinks can grow your Google rankings, revenue, and brand , the wrong ones can get your site penalized. You need to learn how to build a high-quality backlink portfolio the right way if you want to see success.
Search Engine Journal
MARCH 9, 2021
Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.
Marketing Insider Group
MARCH 10, 2021
Did you know that 51% of searches end without a click-through? When you consider that Google’s search volume is estimated at 5.8 billion searches per day , that’s a lot of unanswered questions. There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Content Marketing Institute
MARCH 9, 2021
Your B2B audiences want to solve a problem or learn something new without feeling like they are studying for a Ph.D. And yet, boring, academic-like content pervades. It’s time to rethink that. Continue reading → The post B2B Content Isn’t Boring Unless Your Writing Is appeared first on Content Marketing Institute.
Neil Patel
MARCH 12, 2021
Considering building an app? You’re in good company. The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Meanwhile, the average person has more than 80 apps on their phone. That represents a ton of opportunities for app builders. However, if you think creating an app is an easy way to get rich, you are setting yourself up for failure.
Diggity Marketing
MARCH 9, 2021
So glad I subscribed to you! This is gold! Thanks so much ??.
Marketing Insider Group
MARCH 9, 2021
Guess what B2C marketers—content marketing’s for you, too. Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
MARCH 10, 2021
More tech content marketers are looking to numbers directly tied to outcome – demand generation, leads, and conversions – to evaluate their content performance. Learn more of what they had to say in CMI’s newly released research report. Continue reading → The post Conversions Attract Attention of More Tech Marketers [New Research] appeared first on Content Marketing Institute.
Neil Patel
MARCH 12, 2021
The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps. Because apps allow customers to interact with businesses from anywhere at any time, apps quickly became popular. Unfortunately, apps are not as exciting to consumers as they were in their early days. This has resulted in app retention rates declining rapidly and, for some brands, their revenue has declined with them.
Search Engine Journal
MARCH 10, 2021
Fire at an OVH Data Center in Europe takes down thousands of sites, including WP Rocket and Imagify The post OVH Data Center Fire Darkens Popular Sites Worldwide via @martinibuster appeared first on Search Engine Journal.
Sprout Social
MARCH 12, 2021
In the past year of COVID-19, lockdowns and quarantine, every aspect of life and business has changed. As people around the globe struggled to adjust to rapid changes in their lives, brands and marketers had to radically transform how they communicate with their audiences. Social media and digital channels often became brands’ only options for connection and conversation during a time when many were feeling isolated.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Content Marketing Institute
MARCH 11, 2021
Any content marketer could’ve called out the glaring strategy gaffes that led to streaming-service Quibi’s high-profile (and high-budget) demise. We spotted seven – did you catch any we missed? Continue reading → The post 7 Content Marketing Truths That Would’ve Saved Quibi From Going Qui-Bye appeared first on Content Marketing Institute.
Neil Patel
MARCH 10, 2021
Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? My answer is always the same. It depends. The truth is the cost of Google ads can vary massively depending on your industry and your strategy. Some businesses can be competitive with a budget as small as a couple of hundred bucks a month.
Search Engine Journal
MARCH 9, 2021
Content alone won’t help you build long-lasting customer relationships. It’s your tone of voice that makes all the difference. Learn how to hone it here. The post Perfecting Your Brand’s Tone of Voice for SEO Copywriting via @JuliaEMcCoy appeared first on Search Engine Journal.
Sprout Social
MARCH 10, 2021
Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk. And I don’t just mean when we see their work it makes us feel warm and fuzzy. I mean when we see their work, it makes us want to be better marketers and creatives. So when we decided to spotlight Zendesk, I knew my fellow creatives would have great insights to share about what makes their work so dang good.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Litmus
MARCH 9, 2021
You may have seen our recent posts in our ESP Migration blog series: New CMO. New MarTech stack. What now? and Considering a new ESP? Top 7 questions you need to ask first. This is the next one in the series. Once you’ve decided to make the move, the next step we recommend is to do an email audit. Doing an audit of your program before you take the steps to actually migrate ESPs will help you: Gain a clear picture of exactly what you need to migrate to your new ESP.
Neil Patel
MARCH 10, 2021
Team building is the most important investment a company can make , according to Forbes. However, team-building activities are evolving. They don’t just include time away with work colleagues for a treasure hunt or an orientation class anymore. Like nearly everything else, team building has gone virtual. The likes of Zoom , Google Hangouts, and Slack make virtual team building accessible to all employees.
Search Engine Journal
MARCH 9, 2021
Enterprise internal links need special attention. Learn how to get started and get a simple content checklist for optimizing internal links. The post 11-Point SEO Checklist for Enterprise Internal Link Optimization via @vandernickr appeared first on Search Engine Journal.
Duct Tape Marketing
MARCH 7, 2021
Weekend Favs March 6 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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