Neil Patel
MAY 27, 2021
According to BrightEdge, 68 percent of all online experiences start with a search engine , and 53 percent of website traffic comes from organic search. Yet, only 0.78 percent of these searchers click results on the second page of Google. That means if you’re not showing up on the front page of the SERPs, you aren’t getting traffic. It’s clear why SEO is a top priority for marketers.
Hootsuite
MAY 26, 2021
Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? (Spoiler: It’s not.). Or maybe you think it’s basically just social media advertising ? (Second spoiler: Also no. That’s something else altogether.). In short, social selling allows your business to zero in on business prospects on social media and build rapport with a network of potential leads.
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Content Marketing Institute
MAY 27, 2021
When you need to fill your editorial calendar, you have two choices: Wait for inspiration or develop a system to seek out stellar ideas. This post is for everyone ready to roll up their sleeves and get building. Continue reading → The post 6 Content Calendar Strategies That Work Better Than Waiting for Inspiration appeared first on Content Marketing Institute.
Sprout Social
MAY 26, 2021
If you want to tell your brand story to a variety of audiences, look no further than LinkedIn. LinkedIn is home to job seekers, hiring managers, sales teams and consumers alike. As one of the only social media platforms established for the sole purpose of professional networking, it offers a unique opportunity to support your business beyond marketing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Neil Patel
MAY 28, 2021
Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe. It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business. How to do multiple-location SEO? Here are some of the tips you need to know.
Hubspot Marketing
MAY 25, 2021
In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer. Branding is impactful in and of itself, but co-branding brings additional opportunities and benefits to businesses that engage in it.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
MAY 26, 2021
A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily accessible from the home page, account pages and Explore page. And Instagram’s efforts to promote Reels are paying off.
Neil Patel
MAY 26, 2021
With more than a billion unique monthly visitors , Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google , but it’s an impressive and powerful platform in its own right. In fact, if you’re running a paid ads campaign, it could be a mistake to ignore Bing and all the possibilities it can offer you.
Hubspot Marketing
MAY 26, 2021
When it comes to email marketing, there's no denying how powerful this channel can be. According to a 2019 Campaign Monitor report , for every $1 you spend, you earn $42 – an astonishing return on investment. If you're scaling a business, you may have relied on personal or business email providers like Gmail and Outlook in the past. However, they're not equipped to manage large volumes of email and provide the data needed to track performance.
Marketing Insider Group
MAY 25, 2021
As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Content Marketing Institute
MAY 25, 2021
Every content marketer knows there’s so much more to content creation than thinking up ideas and writing them down. This guide will help you gather the resources and skills you need to create content that delivers for your audience and your brand every time. Continue reading → The post Discover the Secrets to Successful Content Creation appeared first on Content Marketing Institute.
Sprout Social
MAY 25, 2021
Social media is all about engagement and interacting with your audience. This means that when your followers and customers actually leave social media comments on your posts, you need to be responding – even if they’re not necessarily the nicest comments. It can seem a little daunting to know the best way to interact with customers as your brand, so we’ve put together this guide on the different types of social media comments you’ll face and how to respond to them.
Hubspot Marketing
MAY 25, 2021
Ever click on a website, take one look and say "Hm, that's going to be a no" while you look for the exit button? For me, it's usually because of three reasons: the site looks outdated, crowded, or hard to navigate. Bad design can keep your target audience from gaining any interest in your brand. That's why it's important to understand the key design principles that will help you draw your audience in, keep them on the page, and generate conversions.
Marketing Insider Group
MAY 24, 2021
Content marketing has grown exponentially over the past few years. That’s because companies are finally getting the message that great content is the key to business success along the entire customer journey. A career in content marketing is now one of the hottest jobs on the planet. Content Marketing spend is projected to grow $269 billion or so by 2024, to over $600 billion in 2024. 75% of that budget is spent on outsourced content creation with agencies like ours.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Content Marketing Institute
MAY 26, 2021
If SEO is important to your brand, now is the time to improve the user experience. Starting in June, your Core Web Vitals (aka the user experience) will become a Google ranking factor. Not on the tech side? You still need to know this. Continue reading → The post Don’t Know Code? You Still Need to Know Google’s Core Web Vitals appeared first on Content Marketing Institute.
Neil Patel
MAY 24, 2021
You’ve worked hard to perfect your ad campaign, create action-inducing landing pages, and win sales. Your ads have just gone live, but there’s one big problem: People are out there clicking your ads over and over with absolutely no intention of buying anything. It sounds dramatic, but click fraud is something advertisers should be aware of (advertisers lose around $5.8 billion a year globally), and it can make a difference to the success of your ads.
Hubspot Marketing
MAY 27, 2021
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don't spend the majority of your workday whipping up spreadsheets. Fortunately, a few basic skills are all you need to put together an easy-to-read spreadsheet.
Marketing Insider Group
MAY 26, 2021
If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. In our step-by-step guide, we’ll walk through what you need to know to develop a sophisticated content marketing plan to hit your goals and win new customers for your business.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
MAY 28, 2021
Gillette Venus tries to destigmatize pubic hair. A new digital series from L’Oréal Professionnel aims to outdo traditional product marketing. Constant Contact reveals eye-opening email response-rate data. Take a closer look at what you can learn from these examples. Continue reading → The post 3 Hair-Raising Content Marketing Stories to Read This Week appeared first on Content Marketing Institute.
Neil Patel
MAY 26, 2021
If you have a website, you need to know what bots are and how they can find your site, as well as what they can do (either intentionally or indirectly) to cause frustration to your online marketing efforts. Blocking bots may be a necessity to protect your site’s speed, users, and security. Let’s talk about what bots are and how you can put up some defenses to start protecting your website.
Litmus
MAY 26, 2021
Email inboxes get filled with any number of different types of communications. From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” Trying to stand out in the crowd can be overwhelming. How do you talk to your audience in a way that makes them pay attention?
Marketing Insider Group
MAY 23, 2021
Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizer s need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience. Your team should build such a strategy into your virtual event plan from the outset.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sprout Social
MAY 25, 2021
As a Virgo, I often blame my perfectionism on my astrological sign. Ever since I could remember, I have been a naturally competitive person—whether that was in the classroom, playing video games or even choosing which college I attended. That competitive spirit carried over into my job search, too. After applying for over 100 social media associate jobs, I was only invited to interview for three companies.
Neil Patel
MAY 27, 2021
Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores.
Litmus
MAY 24, 2021
Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. Whether it’s embracing automated previews and quality assurance (QA) tools or hunting around for faster ways to code emails, efficiency is the name of the game. Combined with the need for speed is the need to scale. Especially with the onset of COVID-19 and people working and buying from home, companies are sending more emails than ever. 54% have increased email vo
Hootsuite
MAY 27, 2021
Bad news to all you social-media-blog-reading billionaires out there: when it comes to promoted Tweets, money can’t buy you happiness. (Whether it brings you meaning and bliss in real life, we’ll leave up for debate. I’m personally pretty certain my life would improve significantly if I had enough cash to purchase the McBarge , but I digress.). While running an ad campaign on Twitter (or any social platform for that matter) might get your post in front of the right eyeballs, there’s no guarantee
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Duct Tape Marketing
MAY 26, 2021
The Incremental Approach To Innovation? written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Chris MacLeod. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
Neil Patel
MAY 25, 2021
Whether you run a YouTube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Checking your subscriber count isn’t always easy, though.
Search Engine Journal
MAY 27, 2021
A warning of penalties for User Generated Content (UGC) spam was published by Google. Publishers encouraged to follow these tips The post Google Warns of Manual Actions for UGC Spam appeared first on Search Engine Journal.
Industrial Marketer
MAY 25, 2021
Much like the larger world around us, the industrial information ecosystem has become very fragmented. People consume information in all sorts of ways through all sorts of channels. But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why.
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