Content Marketing Institute
MARCH 18, 2021
Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading → The post 24+ Must-Read Marketing Books (That Happen to be Written by Women) appeared first on Content Marketing Institute.
Hootsuite
MARCH 18, 2021
With 2.74 million monthly active users , Facebook is by far the largest social network. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way to expand your reach with just a few clicks and a small investment. You know that your potential fans and customers are on Facebook.
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Marketing Insider Group
MARCH 16, 2021
Every business wants more customers and leads, but many aren’t sure about the best way to get them. While many marketing tactics can generate quantifiable business results, some do it better than others. In the big picture, you want to ensure a high ROI (return on investment), no matter what you do. When it comes to driving value, content marketing beats advertising (almost) every time.
Neil Patel
MARCH 15, 2021
Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business. The proof?
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
MARCH 15, 2021
Lots of brick-and-mortar businesses have had to digitize their operations to allow online booking, buying, and even services. But other than Google Local, how can you get found? Here are some ways. Continue reading → The post How to Create an Effective SEO Strategy for Your Local Business appeared first on Content Marketing Institute.
Hootsuite
MARCH 16, 2021
From swapping faces on Snapchat to sharing water cooler moments on LinkedIn , Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won over a wide range of demographics, including those who continue to use Facebook as one of their go-to social media channels.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
MARCH 15, 2021
The hardest part about SEO is link building. Everyone says if you just email people begging for links, you’ll get them. And although that’s somewhat true, it doesn’t make it easier. Because what you’ll find is that if you send 100 emails you may get 2 or 3 links. So, I decided to change things up and make things easier for you by releasing a few new features in Ubersuggest to help you get more links.
Litmus
MARCH 18, 2021
As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. Not to mention the wasted time and resources on your team’s part. So how can you get closer to this ultimate email dream? Email preference centers. Email preference centers help you meet your subscribers in their inbox on their terms.
Hootsuite
MARCH 15, 2021
If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. Customers use them to share positive opinions or express disappointment in the less-than-positive experiences they’ve had with brands.
Content Marketing Institute
MARCH 16, 2021
How many times a day does your phone ding to notify you someone is “live?” As I sat down to write this article, I found myself struggling to resist the siren of six livestream notifications. Data science. Goat farming. Cybersecurity … Continue reading → The post Livestreaming Tips Every Content Marketer Needs to Hear From Expert Hosts [Examples] appeared first on Content Marketing Institute.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Neil Patel
MARCH 19, 2021
The baby boomer generation may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a lot of the country’s wealth and remain a key purchasing demographic. When Was the Baby Boomer Generation Born? Baby boomers were born between 1946 and 1964. This generation still makes up a large portion of the population, with a 23.5 percent share as of 2019.
Marketing Insider Group
MARCH 17, 2021
“Is content marketing the right choice for my business?” you might wonder. Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism.
Hootsuite
MARCH 18, 2021
Have you noticed your engagement stats go up after posting an Instagram Reel ? You’re not the only one. Since the short-video format debuted on the platform last year, brands and creators alike have found that these posts reel in more than just views. Many have seen their follower counts and engagement rates increase, too. One Instagram creator says she gained 2,800+ followers by posting a Reel every day for a month.
Content Marketing Institute
MARCH 17, 2021
Learn why you should rethink your digital video marketing strategy. Robert Rose, Chief Strategy Advisor at the Content Marketing Institute, offers insights about optimizing content to match the channel where it will be experienced. Continue reading → The post Stop Turning Content Into Videos (and Start Doing This Instead) [Video Show] appeared first on Content Marketing Institute.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Neil Patel
MARCH 15, 2021
As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However, don’t let the simple concept of a first sale mislead you. Obtaining that first customer can sometimes be a long, arduous battle.
Sprout Social
MARCH 17, 2021
In recent years, it feels as if organic social reach is on the decline. While there’s some debate as to what’s directly causing this phenomenon (Algorithms! Too many networks! More paid social!), social marketers can all agree it’s one challenge that calls for some creative problem solving. Some brands are choosing to take a direct approach, asking for follows and Likes in exchange for something else.
Industrial Marketer
MARCH 16, 2021
Website CTAs are one of the most important marketing tactics. They’re the tool you use to get your website visitors to click through to the web pages your business really cares about — the money pages. Get them right and you can boost your company’s bottom line. Get them wrong and your marketing efforts won’t. Read more » The post How to Get the Most Out of Your B2B Website CTAs appeared first on Industrial Marketer.
Marketing Insider Group
MARCH 14, 2021
In a fictional world where you have unlimited time, money and resources, of course you’d want to offer your complete and undivided attention to every prospective and current customer. It goes without saying that this is both impractical and impossible. But, does this mean that your leads and clients can’t enjoy a certain level of attentive, personalized service?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neil Patel
MARCH 17, 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.
Sprout Social
MARCH 15, 2021
Twitter is known for its always-changing trending topics. These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile.
Content Marketing Institute
MARCH 19, 2021
This week, Burger King UK gets a lesson in context. A new resource shows marketers their path along the social media maturity roadmap. And an at-a-glance flow chart reveals just how many steps go into producing high-performing content. Continue reading → The post About That Burger King Tweet … and More Helpful Content Marketing Lessons appeared first on Content Marketing Institute.
The CMO Survey
MARCH 18, 2021
The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. While the profession took its knocks with job losses in 2020, the forecast is looking brighter moving into 2021. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Neil Patel
MARCH 16, 2021
With more than 3.6 billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. For businesses, every social media platform is an opportunity to engage with their target audience. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place.
Sprout Social
MARCH 16, 2021
Ten years in Chicago has taught me that, even though the temperature reads 60 degrees outside, there’s likely one more cold spell we have to endure before we finally get to spring. me: oh wow it's gonna be 60 today. chicago twitter: Winter Fool's Spring Second Winter Spring of Deception <—? ??? ??? ???? Third Winter The Pollening Actual Spring Summer Hell's Front Porch False Fall Second Summer Actual Fall. — mylo (@myloreyes) March 8, 2021.
Marketing Insider Group
MARCH 18, 2021
Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level.
Duct Tape Marketing
MARCH 15, 2021
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.) written by John Jantsch read more at Duct Tape Marketing. Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person. .
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Neil Patel
MARCH 18, 2021
Have you ever been stuck doing a repetitive task and wish you could automate your process? Are you tired of spending time searching for an appropriate extension, only to be met with an empty search result page? Luckily, if you’re a Chrome user, you can create a Chrome extension in just eight simple steps. How do we know? We created our own Ubersuggest Google Chrome Extension to streamline our keyword research systems.
Diggity Marketing
MARCH 18, 2021
Hey Matt, where should we send the social signals to? The homepage or money pages of an affiliate website?
Bannerflow
MARCH 18, 2021
The Winter of 2021 is over and here at Bannerflow we are proud to announce the first winner of our 2021 best display advertising campaign. And the winner? Nextory and its unique cross channel campaign for Valentine’s Day. [link]. Nextory is a streaming service for audiobooks and e-books founded in Sweden in 2015. And It’s service is available across several European markets, it produces advertising, in-house, which covers a range of digital channels.
Search Engine Journal
MARCH 18, 2021
Stored Cross-site Scripting Vulnerability on WordPress page builder plugin Elementor can enable a full site takeover The post WordPress Elementor Vulnerability Affects +7 Million via @martinibuster appeared first on Search Engine Journal.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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