Buffer Marketing
MARCH 6, 2024
Many people battle with imposter syndrome—mine was compounded by the fact that I dreamed of starting my own coaching company in my non-native language. I was born and raised in Peru, and even though I attended a bilingual school from the age of five, the idea of taking the plunge of building a business in my non-native language filled me with fear and discomfort.
Social Media Examiner
MARCH 7, 2024
Wondering if your email marketing needs an upgrade? Curious what works in 2024? In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually. Why Should Marketers Focus on Email Marketing? Email marketing is far from dead. While one of the oldest digital marketing channels, it continues to […] The post Email Marketing Tactics That Work appeared first on Social Media Examiner.
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Aspiration Marketing
MARCH 7, 2024
Word-of-mouth referrals are incredibly influential, and there’s little question why. Consider this: your friend recommends a cool coffee shop in the area or a shoe brand for your newfound running hobby. Because this recommendation isn’t coming from an ad or the business itself, you deem it to be more authentic, and you’re more likely to follow it. But, as a business, how do you encourage customers to recommend your organization this way?
Martech
MARCH 4, 2024
Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Aspiration Marketing
MARCH 4, 2024
Digital marketing is a buzzword that's all the talk in the professional world. Existing businesses are already setting up their online websites, and new startups are using this medium as a starting point for business. The attraction of digital marketing comes from the fact that if done right, it can generate a decent amount of revenue. I suggest you enter this field, as it is a future-proof industry.
Social Media Examiner
MARCH 6, 2024
Are you an agency strategist? Do you also enjoy content creation? Wondering how to balance both roles effectively? In this article, you'll discover how to embrace a hybrid creator-strategist role and how to charge for your creative services. Defining the Modern Content Creator and Evolving Social Media Marketing Strategist Content creators and social media managers […] The post How Marketing Strategists Can Become In-House Content Creators appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
InTouch Marketing
MARCH 7, 2024
Hiring a marketing agency to help you grow your business could be the best decision you make. Look at the comparison to hiring an internal employee.
ConsumerTalk
MARCH 8, 2024
TripleLift and eMarketer recently released survey results highlighting the increasing importance of off-site advertising in retail media strategies.
Martech
MARCH 6, 2024
Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.
Aspiration Marketing
MARCH 6, 2024
Google's algorithm just got a significant upgrade! Their March 2024 core update and new spam policies mean one thing: it's time to ditch the shortcuts and focus on creating content that genuinely crushes it for your audience. We're breaking down the changes to allow you to future-proof your strategy and dominate those search results.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Trade Press Services Newsletter
MARCH 7, 2024
Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start. Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.
Search Engine Land
MARCH 5, 2024
Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. In addition, Google announced several new and updated spam policies that it will begin enforcing through automated algorithms and manual actions.
Social Media Examiner
MARCH 5, 2024
Are you up to date on changes from Instagram? Wondering which recent Instagram updates are important to marketers and business owners? In this article, we explore Instagram changes that affect your marketing. #1: Instagram Video Stickers Backdrop Sticker Instagram's new Backdrop sticker uses artificial intelligence (AI) to replace the background of a photo in Stories. […] The post Instagram Updates: Video Stickers, Campaign Marketplace, and More appeared first on Social Media Examiner.
Aspiration Marketing
MARCH 6, 2024
Understanding the buyer’s journey is critical for success when creating marketing-driven content. After all, if you give a first-time visitor content designed for someone ready to purchase, you could lose a customer before they even show interest. This is why crafting content targeted for each stage is so important , starting with awareness.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot Marketing
MARCH 8, 2024
I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed.
Content Marketing Institute
MARCH 7, 2024
Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.
SmartBrief - Marketing
MARCH 7, 2024
Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages.
Aspiration Marketing
MARCH 5, 2024
Implementing a successful marketing strategy requires mastering the intricacies of customer acquisition cost (CAC). CAC is a metric that unveils the financial investment needed to acquire a new customer, serving as a guiding beacon for businesses seeking efficient growth strategies.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Search Engine Land
MARCH 8, 2024
The day after Google released its new search spam policies , including the March 2024 spam and core updates, Google began penalizing websites that the search company felt violated those spam policies. The result of these search penalties was that some sites were completely or partially de-listed from Google’s search results, and all or part of their search traffic was wiped out.
Content Marketing Institute
MARCH 6, 2024
You’re busy enough doing marketing. You don’t have time to search for content that can help. So here are over 50 favorite blogs, newsletters, podcasts, and YouTube channels recommended by your content and marketing peers.
SmartBrief - Marketing
MARCH 4, 2024
In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy. In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitat
Buffer Marketing
MARCH 7, 2024
Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases? Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done we
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 7, 2024
The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. In this article, we explore five practical strategies to help modern marketing organizations adapt and thrive in this dynamic environment. 1.
Hubspot Marketing
MARCH 4, 2024
As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. It feels exclusive and rare, meaning you stand out from the crowd. And with TikTok predicted to be among the video-centric apps to see the most growth in 2024 , standing out will be crucial.
Search Engine Land
MARCH 7, 2024
Several features and tools within Google Business Profiles are currently temporarily unavailable. These features include the ability to check verification status, manage appeals and manage reviews. Google said they are working on recovering these features. What is not working. Google said that some of its support tools are impacted by some outage of sorts.
Litmus
MARCH 6, 2024
Every email has a purpose. Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. In most cases, the goal is to get subscribers to do something. Enter: calls-to-action (CTAs). CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important?
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Martech
MARCH 8, 2024
As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? Can you also sustain those changes?
Hubspot Marketing
MARCH 5, 2024
Just before the start of 2024, TikTok made a massive change in how the platform pays its creators by replacing the controversial Creator Fund with the new TikTok Creativity Program Beta. I wasn‘t surprised the fund was put to rest, considering how many creators expressed frustration over the fund’s payouts. However, I was skeptical of this new pay model, and if you‘re a creator on TikTok, you’re probably side-eyeing it as well.
Search Engine Land
MARCH 5, 2024
Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing also added a new top SEO insights report that shows you your top SEO issues. Fabrice Canel, the Principal Product Manager at Microsoft Bing, announced this today at PubCon and published the news on the Bing blog.
Buffer Marketing
MARCH 4, 2024
Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. Using productivity apps can positively impact your daily routines by creating a solid and well-organized schedule to follow, reducing stress, and creating more time for yourself.
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