Content Marketing Institute
APRIL 19, 2023
Content marketing for demand generation programs took a hit in the past year. Find out the potential reasons why and more about how marketers view and use the strategy in the newly released 2023 demand generation research from CMI.
Marketing Insider Group
APRIL 17, 2023
Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Sherpa
APRIL 17, 2023
Here are answers to some chat questions from last week’s ChatGPT, CRO and AI: 40 Days to build a MECLABS SuperFunnel. I hope they help with your own marketing efforts. And feel free to join us on any Wednesday to get your marketing questions answered as well.
yorCMO
APRIL 20, 2023
A fractional CMO is an invested, part-time Chief Marketing Officer who can help you develop and execute a marketing strategy that aligns with your business goals. But a fractional CMO can do more than just generate leads. The post 5 Benefits of Hiring a Fractional CMO for CEOs That Go Beyond Lead Generation appeared first on yorCMO.
Advertisement
Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Journal
APRIL 18, 2023
Learn SEO best practices for building organic backlinks, optimizing images for search, and using short-form videos with a small team. The post 7 Powerful On-Page SEO Tips For Small Teams In 2023 appeared first on Search Engine Journal.
Search Engine Land
APRIL 19, 2023
Are you wondering how much you should spend on your Facebook and Instagram ads? Setting your ad budget can mean different things to different people. It’s impossible to answer in a one-size-fits-all way. This article tackles how to approach your Facebook and Instagram advertising budgets, where to set up your ad budget in the ads manager, and some key settings that will impact your results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
APRIL 15, 2023
By now, you have heard of the term "conversion funnel" and are very familiar with its purpose. Converting leads into buyers is your ultimate goal with the help of your conversion funnel. What isn't addressed enough are the visitors who do not convert to the funnel's next stage. It would be best if you asked yourself the hard questions. Why do they choose to leave?
Exposure Ninja
APRIL 20, 2023
Pitching a digital marketing agency to your boss can feel daunting. “What if my manager loves the idea but other decision-makers aren’t sure?” “What if we can’t make the budget work?” “What if they don’t like the agency?” “What if they think it’s because I’m not good at my job?” Well, we’re here to help. In this guide you’ll learn how to pitch a digital marketing agency to your boss in five steps: Understanding Your Boss Planning Your Pitch Communicating Why You Want to Hire a Digital Marketing
Campaign Monitor
APRIL 19, 2023
Consumers’ use of augmented reality (AR) and virtual reality (VR) technology is a novel trend that seems to be scaling upward lately — such a trend, what some may view as a fleeting fad, may be the next big, innovative opportunity for marketers across the globe to engage customers, both new and current. In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars.
Search Engine Journal
APRIL 19, 2023
From ChatGPT keyword prompts and how it compares to traditional keyword research tools, learn how to use this powerful tool to your advantage. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Aspiration Marketing
APRIL 18, 2023
Businesses seeking an integrated tool that maximizes the potential of customer relations management (CRM) while focusing on sales should consider the Sales Hub available through HubSpot. This suite of software and applications offers great value as a standalone module and further allows your sales team to be closely connected with other business functions that are using functionality such as the CMS Hub, Marketing Hub, Operations Hub, and Service Hub.
Hootsuite
APRIL 17, 2023
All social media marketers share an important goal — to get our content seen by as many people as possible. That’s what we measure our success with metrics like reach and impressions. Both of these important social media metrics track how much your content has been viewed, so you can understand your social media growth — but they don’t do it in exactly the same way.
Martech
APRIL 17, 2023
Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., U.K. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.” The predicted increase of over 30% is derived from a survey of 200 U.S. and European marketers, as well as interviews with industry experts.
Hubspot Marketing
APRIL 17, 2023
Are the robots taking over? It's a question many people wonder as artificial intelligence gains prominence in our daily lives — especially in marketing. The market for AI in marketing is likely to hit $107.5 billion by 2028 , a massive increase from $15.84 billion in 2021. What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives?
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Aspiration Marketing
APRIL 20, 2023
In today's fast-paced business world, webinars have become essential for generating leads, boosting brand awareness, and converting prospects into loyal customers. However, with so many webinars being hosted daily, it can be challenging to stand out and attract your target audience. That's why we're here to help you take your webinar promotion game to the next level.
Search Engine Land
APRIL 16, 2023
Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs,” the NY Times reports.
Marketing Insider Group
APRIL 19, 2023
Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as 12 marketing channels !
Hubspot Marketing
APRIL 21, 2023
You've likely heard how artificial intelligence can revolutionize the way marketers work. In fact, you may be using AI-powered tools right now. But if you're like me, you haven't "pulled back the curtain" to see how this technology works — until now. Here, we'll cover the four main types of artificial intelligence — reaction machines, limited memory, theory of mind, and self awareness — and how each type can power your marketing.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Aspiration Marketing
APRIL 19, 2023
In the digital landscape, having a website is not enough to succeed. Your website must rank high in search engine results pages (SERPs). However, with intense competition, achieving a higher ranking can be difficult. This is where technical SEO can make a difference. By optimizing your website's technical aspects, you can improve its visibility and ranking in search engines, making it easier to reach your target audience.
Sprout Social
APRIL 20, 2023
Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.
Marketing Insider Group
APRIL 17, 2023
Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. Even when I have domain experience, I still want to verify with experts, get their unique insights , and dig into nuances I may have missed. Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers.
Hubspot Marketing
APRIL 21, 2023
Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. So, what's the recipe for high-impact success?
Advertisement
Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Animalz blog
APRIL 18, 2023
There are already plenty of use cases for generative AI in marketing. Industry and article research. Getting to first draft faster. Creating content briefs. Brainstorming titles and headers, angles, and introductions. Programmatic SEO, at a scale and sophistication previously hard to imagine. Repurposing content from one format to another. Personalizing ABM campaigns.
Exposure Ninja
APRIL 17, 2023
If you saw this headline and thought, “I’m having the same problem,” this guide is for you. At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more.
Marketing Insider Group
APRIL 18, 2023
If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). This $1.5 billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels.
Hubspot Marketing
APRIL 17, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Wendy’s has been serving up sass on social media since 2017. It all started on Twitter. After the official Twitter account of Mcdonald's mistakenly shared a tweet with typos, Wendy’s quote tweeted the post saying, “When the tweets are as broken as the ice cream machine.
Advertisement
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
APRIL 19, 2023
Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire. That said, I’m surprised how many CMOs still keep their distance from the tech part of their function.
Adams & Knight Marketing
APRIL 16, 2023
Avon, Conn., (April 17, 2023) – Adams & Knight , one of New England’s leading integrated marketing agencies, has recently received multiple travel awards from international marketing competitions including the Adrian Awards—the world’s largest and most prestigious travel marketing competition—and the Internet Advertising Competition.
Aspiration Marketing
APRIL 16, 2023
There's a reason marketing and sales team alignment is all the rage. It is the basis of many essential and emergent marketing and sales trends – the move from lead gen to demand gen, the shift to Rev Ops from siloed ops, selling to a committee vs. an individual with account-based marketing (ABM), and making a move towards asynchronous selling. While this alignment has many upsides, there are just as many obstacles facing teams as they try to get on the same page.
Hubspot Marketing
APRIL 18, 2023
It's almost here. Thanks for your interest in our upcoming Generative AI report and its corresponding pillar, "The State of Generative AI & How It Will Revolutionize Marketing [New Data + Expert Insights]". If you've arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on May 17, 2023 , for our full report and corresponding blog posts.
Advertisement
Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Expert insights. Personalized for you.
134 
Let's personalize your content