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Want better open rates for your emails? Check out these 50 top-performing email subject lines. Youll learn what makes them effective and get tips on crafting your own compelling subject lines. Key Takeaways Email subject lines significantly influence open rates, with 47% of recipients deciding to open based on the subject alone. Effective subject lines are short, specific, and provide clear value or urgency, often incorporating personalization to increase engagement.
What are the most important factors in attracting top candidates? Besides attractive paychecks, the best talents consider corporate culture, stability, healthy work-life balance, flexibility, and opportunities for personal development. In this regard, an employer's reputation plays a crucial role in how best talent perceives the company, which explains why you should consider building a solid employer brand in 2025.
DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to work as well as OpenAI’s o1 while costing 95% less. It was built without the state-of-the-art NVIDIA chips used by OpenAI, Google and most other big GenAI companies.
Marketing your event effectively requires careful planning, coordination, and a clear strategy. A well-organized calendar is a cornerstone of a successful event marketing plan. It ensures you stay on top of deadlines, maintain consistency in your promotional efforts, and effectively engage your target audience. Lets break down the key elements to include in an event marketing calendar to set your campaign up for success. 1.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Pop-up ads, when used effectively, are an excellent way to get more people to take action on your site. By delivering the right message at the right time, you can capture your audience’s attention and guide them toward the next step. The “next step” for businesses will vary based on their industry and long-term goals. But generally speaking, goals include convincing someone to sign up for a newsletter, grab a lead magnet or finalize a purchase.
Is your website a high-performance machine or a digital ghost town? To thrive online, your website needs to do more than just existit needs to actively attract and convert visitors. That's where Conversion Rate Optimization (CRO) comes in. CRO is the art and science of improving your website to increase the percentage of visitors who take desired actions, whether it's making a purchase, signing up for a newsletter, or requesting a quote.
SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting.
SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting.
In this edition: Your 90 Day MOPs and RevOps Plan - Template Included Major Takeaways from Marketing Ops Interview Bootcamp Poll: What’s the Biggest Challenge Teams Face in Campaign Operations Exclusive For Paid Subscribers: How to Manage a Marketing or Ops Team That Has More Experience Than You WEBINAR: Attend to learn how to overcome the core struggles in email operations Future-proof your email marketing operations in 2025 - live session tomorrow Email marketing teams face increasing ch
Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Outsourcing can help drive meaningful results while allowing internal teams to focus on their strengths. Quick Takeaways PPC outsourcing offers access to specialized knowledge without hiring in-house experts.
Tired of casting a wide net and hoping for the best? Account-based marketing (ABM) offers a refreshing alternative, allowing you to focus your efforts on high-value accounts with laser precision. It's a proven strategy, with 87% of marketers who measure ROI reporting that ABM outperforms all other marketing investments. And with HubSpot, implementing a winning ABM strategy is easier than ever.
Whether youre a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. Theyre also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.
B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales ability to follow up effectively. At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect.
Many businesses mistakenly believe a logo is all they need to establish their brand, but a truly impactful brand identity goes far beyond a simple visual. It's a complex tapestry of values, personality, and story that resonates with your audience. In this blog, we'll dive into the core elements of brand identity and provide a step-by-step approach to help you define yours, ensuring your business stands out in a crowded marketplace.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and modernist exuberance. Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of th
I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.
There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior.
Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG so the fact that its taken over a decade for us to put together our first-ever report on the state of blogging isnt the best look. But hey! As that Chinese proverb says, The best time to plant a tree is 20 years ago.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image or graphic can stop readers from scrolling and spark curiosity. But there’s a ton of competition, so not just any graphic that will do the trick. You have to figure out how to stand out. Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats the difference between agentic AI and generative AI? Agentic AI represents a significant evolution in the realm of artificial intelligence, particularly in its application within marketing and other business functions.
Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Keeping an eye on all these vanity metrics, especially when you’re in the middle of another campaign and preparing for Christmas, can be hard.
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Humans are collecting more data than ever. Some figures show that 90% of all the data ever collected was collected in the last two years and its constantly increasing. There has never been a time when data literacy was more important. Still, a Forrester study commissioned by Tableau concluded that data literacy has not kept pace with the tremendous expansion of data collection.
In todays ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year.
When HubSpots Global Events Team had its first kickoff planning session for INBOUND 2024, they werent sure about the creative direction theyd take. One thing was clear though: Given how huge AI has become in the last few years, they knew theyd incorporate it somehow. I connected with the team to learn more about the important role AI played in pre-production from creating eye-catching visuals with Midjourney to targeted agendas with Claude.
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
Before your next budget discussion with the C-suite, follow this storytelling framework. It lets you change the conversation from marketing as a cost center to marketing as a big contributor to the bottom line.
AI is reshaping marketing, but jumping on every new tool isnt the path to success. True AI readiness comes from a strategic approach assessing your tech stack, identifying real opportunities and preparing your team to integrate AI effectively. Heres how to adopt AI with purpose and impact. A strategic approach to AI adoption Marketers are eager to use AI for efficiency and value.
If you want your website visitors to take a specific action, you need to direct them. By creating both direct and transitional CTAs you help your visitors find the content they need. If you want your website to convert visitors into leads, start with creating compelling CTAs.
It’s January, and you’re fired up—new year, new strategy, new wins. Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Spoiler: You didn’t. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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