Dreamgrow
JULY 10, 2022
Last Updated on July 12, 2022 by Karl The Amazing Selling Machine (ASM) was both. Read more The post Amazing Selling Machine 13 Review (Still Worth it in 2022?) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].
Aspiration Marketing
JULY 13, 2022
You know content matters. But the content marketing space keeps getting noisier and noisier, which makes it harder and harder to be heard.
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Hubspot Marketing
JULY 14, 2022
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don't convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they won't generate the leads your sales team is looking for. That's why it's so important to create valuable content people want to download, and then package it in a way that's visually appealing to your readers.
Content Marketing Institute
JULY 14, 2022
Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Orbit Media Studios
JULY 13, 2022
No one likes interruptions. We don’t even like distractions. We prefer to get our marketing on our own terms. We love advice. We tolerate ads. And we hate spam. These are really the three types of marketing: content marketing, advertising and spam. This is the problem with Spam: you gave no permission, implicit or explicit. They shouldn’t have been able to reach you.
Aspiration Marketing
JULY 13, 2022
When looking at marketing strategies for your business, it’s crucial to first thoroughly understand your options, and how they operate both independently and in tandem. Are you seeing good traffic metrics for your site, but not seeing those visits convert to sales? Or have you recently seen a decline in website visitors and want to see those numbers increase to their old level?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JULY 14, 2022
Discover the 10 best tips to write posts that attract and engage your audience on any social media platform. The post Tips For Writing Social Media Interaction Posts That Get Noticed appeared first on Search Engine Journal.
Search Engine Roundtable
JULY 15, 2022
There is a confirmed indexing issue in Google Search as of prior to 7 am ET this morning. None of the articles I posted this morning on this site are showing yet in Google Search, even when I search for it by the exact title or do a site command. Google is not indexing new, freshly published, content as of earlier this morning.
Content Marketing Institute
JULY 12, 2022
A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.
Hubspot Marketing
JULY 13, 2022
Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel skills?
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Search Engine Journal
JULY 15, 2022
By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.
CopyBlogger
JULY 14, 2022
If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading. The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger.
Sprout Social
JULY 15, 2022
YouTube is the second most popular platform for influencer marketing, with 70% of marketers agreeing it’s an important part of their influencer marketing strategy. This means that if you’re looking for a new outlet for your brand’s influencer marketing strategy , YouTube is a great place to start. However, because YouTube is a video-only platform, working with influencers will be a bit more involved than it might be on a platform like Instagram.
Practical eCommerce - Marketing
JULY 12, 2022
Embedded videos in marketing emails can increase clicks by upwards of 300%. Here's our primer on dos, don'ts, and getting started. The post Drive Email Engagement with Embedded Video appeared first on Practical Ecommerce.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot Marketing
JULY 15, 2022
It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long enough, it quickly spirals into an endless back-and-forth ( "on the other hand… "). The truth is, depending on your specific goals, resources, and budget, one path may make more sense than the other.
Search Engine Journal
JULY 9, 2022
Let's deep dive into what Google is looking for in mobile usability, how you can meet Google’s expectations of mobile-first best practices, and more. The post Where We Are Today With Google’s Mobile-First Index appeared first on Search Engine Journal.
Sprout Social
JULY 12, 2022
In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Why is it important to learn from the work of others?
Practical eCommerce - Marketing
JULY 12, 2022
Pinterest provides tools to help merchants promote and sell products. Here is a list of tools for creating shops, product catalogs, ad campaigns, live events, and more. The post 21 Tools to Sell Products on Pinterest appeared first on Practical Ecommerce.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Hootsuite
JULY 12, 2022
So the cat owl’s out of the bag: We rebranded. Owly got a serious makeover, we dialed our photography style up to 10, and we’re embracing our role as your guide to social. And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging.
Search Engine Journal
JULY 13, 2022
Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal.
Sprout Social
JULY 12, 2022
It’s important for your brand to prove credibility every chance it gets—and on social media, that often means getting verified. Verification comes with a little blue checkmark on your name, a distinction that’s similar across all social media platforms. If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place.
Hubspot Marketing
JULY 11, 2022
Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Fortunately, the HubSpot Blog recently surveyed over 500 marketers across the globe about their video marketing tactics, what seems to be working, and which tactics are worth reconsidering.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Internet Marketing Ninjas
JULY 13, 2022
Jim Boykin, Founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are joined by Barry Schwartz to talk about Google’s updates and penalties, and how to recover your site once you’ve been effected. Barry Schwartz is the CEO of RustyBrick , a New York Web service firm specializing in customized online technology that helps companies decrease costs and increase sales.
Hootsuite
JULY 13, 2022
Customer experience, or CX, is one of those phrases that’s been tossed around a lot in recent years. It’s not just another industry buzzword. Done right, c ustomer experience will help you increase sales and improve brand loyalty. We’ll break it down for you in this post. You’ll learn what customer experience is and why it’s important. Plus, seven tips to get you started, four tools to make your life easier, and how to measure it.
Sprout Social
JULY 14, 2022
The pandemic ushered in a new era where the virtual and physical worlds coexist, so it’s no surprise the metaverse has been a buzzword on the internet over the past few years. But what exactly is it? Is it Mark Zuckerberg’s latest big idea , or a techie’s newfangled dream? Or is it something brands can genuinely take advantage of? The short answer is yes.
Content Marketing Institute
JULY 13, 2022
Are you guilty of letting any of these overused, meaningless, or confusing words, phrases, or categories of no-nos slip into your content? You won’t do it again after reading this list suggested by Content Marketing World speakers. Brace yourself for the fingernails-on-blackboard effect.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Journal
JULY 14, 2022
In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy. The post 7 Data-Driven Content Strategy Tips For Improving Conversions appeared first on Search Engine Journal.
Many Chat
JULY 13, 2022
You’ve followed our beginner’s guide to Instagram and feel like you have it all figured out. Despite this, your follower count is heading down instead of up. It’s not unusual, as the average net follower growth for business accounts is a dismal 1.68%. If you’re experiencing a huge daily loss or a slow trickle of followers leaving, it’s often for a reason.
Sprout Social
JULY 13, 2022
Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural differences when combined. To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills.
Martech
JULY 14, 2022
Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Total U.S. online sales came in at $6 billion the first day, and $5.9 billion the second day. This comes against the background of a three-month slowdown in online inflation, also reported by Adobe.
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