Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Content Marketing Institute

FEBRUARY 10, 2021

What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.

Marketing 145

Marketing Marketers Content Marketing 145

Neil Patel

FEBRUARY 9, 2021

What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.

SEO 145

SEO 145

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates.

Finance 140

Finance Gen Z User-Generated Analytics 140

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs.

Communications 145

Communications Finance Content Marketing Product 145

Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

PR 145

PR Branding Content Marketing Marketing 145

Hubspot Marketing

FEBRUARY 10, 2021

Your competitor releases a new product or service. You offer something similar — but, of course, much better. Then, suddenly, your competitor's product is everywhere. News articles, online reviews, best-of lists, buyers' guides, even TV segments. How is this happening? And your real question: why isn't it happening to you ? To compete against your competitors, there's one thing you'll need in your wheelhouse: a media kit.

PR 140

PR Branding Product Management 140

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. You likely won’t see instant results. But if you’re patient and consistent, you should get substantial results that make a big difference in your business.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Content Marketing Institute

FEBRUARY 11, 2021

Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice. Continue reading → The post Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book] appeared first on Content Marketing Institute.

Content Marketing 143

Content Marketing Marketing Marketers 143

Neil Patel

FEBRUARY 12, 2021

Did you know that the average American sees over 5,000 ads per day ? That’s a tremendous amount of content to compete with, especially if you’re running a small business or a new startup. To stand out, you must clearly communicate to consumers what’s so great about your products and why they’re superior to competitor models. One strategy by which to do this is comparative advertising.

Advertising 144

Advertising Advertisers Price Law 144

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Sprout Social

FEBRUARY 8, 2021

A happy customer is a repeat customer. To truly understand where you’re succeeding in customer satisfaction, you need a voice of the customer (VoC) program in place. Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. So what is VoC and how does it help you improve your customer relationships?

Customer 135

Customer Food Manufacturing Promotion 135

Search Engine Journal

FEBRUARY 9, 2021

Evergreen content isn't immortal. Here's why the idea of evergreen content is a myth and what you need to do to keep it alive. The post Evergreen Content Myths & How to Keep It Alive Longer via @thatbberg appeared first on Search Engine Journal.

Content Marketing 121

Content Marketing Marketing Marketers 121

Content Marketing Institute

FEBRUARY 9, 2021

To move up, talented content practitioners must move on. That’s a problem. If content marketing is a strategic part of the business, practitioners must be able to reach the highest positions in it. Here’s a framework to make that happen. Continue reading → The post Don’t Let Content Marketing Be a Dead-End Career [New Framework] appeared first on Content Marketing Institute.

Content Marketing 134

Content Marketing Marketing Marketers 134

Neil Patel

FEBRUARY 11, 2021

It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore. Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people these platforms have access to, the more money they make from businesses selling those people their products.

Thought Leadership 143

Thought Leadership User-Generated Advertising Advertisers 143

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Sprout Social

FEBRUARY 11, 2021

It’s that time of year when I have the privilege of announcing our Agency Partner Program Value Award Winners. At Sprout, we’re lucky enough to work with an all-star cast of agency partners who continue to impress us with their dedication to their clients and communities. To recognize this hard work, each year we award five deserving agencies with the Sprout Partner Value Awards, modeled off of our own internal programs for recognizing excellence. .

Thought Leadership 121

Thought Leadership eCommerce Communications Management 121

Rock Content

FEBRUARY 9, 2021

SEO is the key to the success of your Content Marketing strategy. If you want your content to be seen and found on the internet, you have to apply SEO techniques. There’s no other way. That’s why it’s essential to master these methods since you use them pretty much every day. One of the most crucial SEO tasks is keyword research. If you want visibility, more leads, and engagement, that’s the answer.

SEO 115

SEO User-Generated Digital Marketing Education 115

Content Marketing Institute

FEBRUARY 12, 2021

You don’t need a massive budget to score big with fans – but you do need creative ideas. This week, we’re celebrating brands’ Super Bowl tweets, a hot pasta playlist, and a clever contest offering one NASCAR fan a dream job. Continue reading → The post Forget the Super Bowl Ads – Brands Took Their “A” Game to Twitter [Content Marketing Examples] appeared first on Content Marketing Institute.

Content Marketing 123

Content Marketing Branding Marketing Marketers 123

Neil Patel

FEBRUARY 9, 2021

Despite your best efforts and no matter good your team is, mistakes in paid ads are inevitable. Marketers and content creators alike can relate to the struggle of scrambling to correct grammar errors or an accidental gaffe to avoid further embarrassment. To solve this problem, you need to understand how to edit paid social ads. 4 Reasons to Edit Paid Social Ads.

Promotion 141

Promotion Management User-Generated Place 141

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Marketing Insider Group

FEBRUARY 8, 2021

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. That need makes SaaS companies a perfect fit for content marketing. Can they still win with it, even in a saturated space?

Content Marketing 111

Content Marketing Whitepaper Marketing Marketers 111

Litmus

FEBRUARY 11, 2021

How do you know when it’s time to migrate to a different email service provider (ESP) or marketing automation platform (MAP)? For simplicity, I’ll use ESP to refer to both of these types of tools. A few weeks ago, we talked about migrating to an ESP when your marketing leader decides it’s time to move on over. (We’ve all been there.) But there are a couple of other times this question might enter your mind: It’s renewal time!

Email Marketing 111

Email Marketing Marketing Automation Platform Place Product 111

Sprout Social

FEBRUARY 10, 2021

Luxury brands have all eyes on February 12 as they prepare for one of their biggest holidays of the year: Chinese New Year. And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. China’s consumer market, which is expected to reach a value of $8.4 trillion by 2022 , is considered a key growth opportunity for luxury brands looking to rebound from a tough 2020.

Branding 100

Branding User-Generated Fashion Retail 100

Neil Patel

FEBRUARY 12, 2021

When you launch a new campaign, what are the most important metrics you track? Did you think of conversion or click-thru rate? Cost per conversion? ROI? All of those answers are essential metrics for every marketing or advertising campaign, but they won’t help you pinpoint a single ad’s or campaign portfolio’s monetary success. That’s where ROAS comes in.

User-Generated 139

User-Generated Advertising Advertisers Price 139

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

illumin

FEBRUARY 10, 2021

Putting a spin on ads we’re used to seeing, the first Super Bowl to air since the Coronavirus hit did not feature mask-clad actors, social distancing, or the phrase “unprecedented times”. In fact, the Super Bowl’s Most Viewed Video Ads were ruled by the winners of the pandemic, who swept it under the rug to […]. The post Most viewed video ads: When the commercials are more entertaining than the broadcast – Super Bowl LV appeared first on AcuityAds Inc.

Entertainment 99

Entertainment Advertisers Advertising 99

Litmus

FEBRUARY 12, 2021

Hey, fellow email geeks. Have you been having issues with your emails in Outlook.com recently? Well, it’s due to a “fun” update that Outlook.com rolled out earlier this week. Here’s why your emails might be looking funky and how you can fix it. The problem: Outlook.com’s latest update. Outlook is turning “body” into “div” in the CSS in your head styles.

Place 110

Place Branding 110

Duct Tape Marketing

FEBRUARY 12, 2021

5 Free Social Media Management Tools to Make Your Life Easier written by Guest Post read more at Duct Tape Marketing. This post is brought to you by ContentCal. photo credit: Social Media via photopin (license). Editor’s note: This post was originally published in May 2016 and has been revamped and updated for accuracy and comprehensiveness. Taking care of your social media presence is just as crucial as creating brilliant content for your audience.

Management 99

Management Analytics Education Digital Marketing 99

Neil Patel

FEBRUARY 11, 2021

Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. Here are some of the best work from home business ideas with tips on how to get started, start-up costs, and how much you can expect to make.

Real Estate 137

Real Estate Food Price Advertising 137

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Lusha

FEBRUARY 10, 2021

Feeling tired, angry, or fatigued while selling? Before you run to your local pharmacy for some medication, consider your mindset, systems and approach to sales. Without these three components intact, outbound SDRs tend to burn out quickly. Because they can mean life or death for your pipeline and sales career, we’ve rounded up the best B2B sales books that’ll inspire you to transform yourself in 2021.

Transform 98

Transform CRM Communications Education 98

Sprout Social

FEBRUARY 8, 2021

We’re excited to share that Sprout Social has been named one of the best software companies for 2021 by G2. In total, Sprout is featured in eight categories on G2’s list, including Highest Satisfaction Product, Best Product for Enterprise, Best Product for Marketers and Best Product for Customer Service. This recognition is especially important to us as it is based solely on reviews from our customers.

Transform 94

Transform Communications Product Customer 94

Duct Tape Marketing

FEBRUARY 11, 2021

Moving Away From Pain Point Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Lisa Manyon. In this episode of the Duct Tape Marketing Podcast , I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs.

Copywriting 98

Copywriting Marketing Marketers Management 98

Neil Patel

FEBRUARY 10, 2021

Pay-per-click (PPC) ads can add tons of value to your business, attracting and converting new consumers, while widening reach and visibility. If you’re currently not using PPC ads to promote your brand, today is the day to start. The benefits of PPC advertising include: buyer conversion increased audience reach higher profits stronger brand recognition increased access to marketing data.

Price 136

Price Advertising Advertisers Analytics 136

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing