Digital Marketer
JANUARY 7, 2023
There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well.
Businesses Grow
JANUARY 9, 2023
Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. It’s time for marketing that heals. My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy.
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Practical eCommerce - Marketing
JANUARY 9, 2023
Our monthly content-ideas article is a long-running series to help merchants attract prospects. This month's ideas include Groundhog Day, Black History Month, more. The post 5 Content Marketing Ideas for February 2023 appeared first on Practical Ecommerce.
Jeff Bullas
JANUARY 10, 2023
Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. So why is it so popular? The reason is simple. Influencer marketing has a substantial influence on consumer purchasing decisions. And in this article, we’ll explore the role influencers play when marketing your business.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Content Marketing Institute
JANUARY 10, 2023
When someone asks you to define content marketing, forgo the official definition in favor of these explanatory examples. They’re tailored to the inquisitor whether that be a partner, teen, senior, business associate, or social guest.
Adams & Knight Marketing
JANUARY 11, 2023
AVON, Conn., (January 12, 2023) — Adams & Knight , one of the region’s leading integrated marketing agencies, is excited to announce it continues to grow its team with the addition of five new hires, expanding the agency’s capacity to meet the demands of specialized services including public relations, video production, paid media and program management.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Jeff Bullas
JANUARY 8, 2023
The internet is a big place, and Instagram shows it. The platform’s two billion monthly active users are a testament to its popularity and a huge gateway to the potential that the internet holds in terms of business growth and reputation building. In fact, Instagram has become so big that it’s used as a reference point for many consumers and internet users to check on the reputation and trustworthiness of brands, businesses, public figures, and more.
Hubspot Marketing
JANUARY 13, 2023
We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead.
Search Engine Roundtable
JANUARY 12, 2023
Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a lot of content and not hide it. With that, Google's Search Liaison, Danny Sullivan, responded to the SEO community about Google's stance on such AI-generated content.
Aspiration Marketing
JANUARY 12, 2023
The user experience (UX) is one of the most important components of your website. When you get it right, UX meets customer needs simply and intuitively, reducing friction and making your website experience more satisfying and less frustrating. In other words, your customers can find what they need, do what they want, flow seamlessly through the customer journey, and complete transactions smoothly.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Jeff Bullas
JANUARY 8, 2023
There are 2 key categories of side hustles. The online type and the old school, offline side hustle. . What’s the difference? Offline side hustles are jobs like after hours cleaning, being a nanny or that grinding second job usually after work that most people don’t want to do. This often requires a commute and showing up in person. Online side hustles can be done from home or from anywhere in the world as long as you have a laptop and an internet connection.
Hubspot Marketing
JANUARY 11, 2023
On top of lead generation, a blog can also help your site climb in search rankings. Not to mention, sharing tips and insights related to your industry makes your brand look more credible and trustworthy to prospects. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.
Hootsuite
JANUARY 9, 2023
36% of the entire global population uses Facebook monthly. And while we’re certain each of those 2.91 billion people has their own unique personality and specific interests (pineapple on pizza? Crocs in regular or sport mode?), we’re also sure that 100% of them have one thing in common: they love free stuff. Hosting a Facebook contest or giveaway is an excellent (and cheap) strategy for promoting your business—plus, it’s a nice way to give back to your brand’s loyal followers.
Aspiration Marketing
JANUARY 11, 2023
Growth-Driven Design (GDD) is a method of designing and developing websites that focuses on continuous optimization and improvement based on data and user feedback. Growth-Driven Design approaches yield better ROI, improved user experience, and data-driven decision-making.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Jeff Bullas
JANUARY 9, 2023
TikTok has shot up to be one of the top social media networks over the past year. They now match Instagram with roughly 1.1 billion monthly active users ; to accomplish this in a one-year time frame is no easy feat. That just goes to show how popular TikTok is among users and how much cultural importance social media holds over the world. It’s absolutely vital to expand your brand, business, or creative endeavor across a variety of social media networks.
Hubspot Marketing
JANUARY 11, 2023
As we collectively enter into yet another year of an uncertain employment landscape, having a stand-out marketing resume will only strengthen your position in the job market. It's ironic, but many marketers have a hard time selling themselves. Turning the spotlight inward is difficult, but this is a skill all marketers need to perfect if they want to grow in their careers.
Buffer Marketing
JANUARY 12, 2023
If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness. Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future.
Aspiration Marketing
JANUARY 7, 2023
Artificial Intelligence has the potential to bring significant benefits to businesses that use it, such as improved efficiency and accuracy in tasks like data analysis and customer service. However, it's important to approach AI with a clear understanding of its capabilities and limitations and to have a plan for how it will be integrated into your business.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Jeff Bullas
JANUARY 12, 2023
Artificial Intelligence has been promising for a long time to disrupt almost any industry that is knowledge based and relies on data and information. One platform is now starting to deliver. Open AI was founded in 2015 by Elon Musk and is expected to be valued at $29 Billion at its next round of funding. Open AI’s latest technology tool, ChatGPT was released on November 29, 2022.
Neil Patel
JANUARY 8, 2023
Getting looks but no sales? Let’s turn those window shoppers into buyers – and at a high rate. Use conversion rate optimization to get the most of every dollar spent on PPC. Hit the sweet spot for what persuades the greatest number of your visitors to take action. My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization.
CopyBlogger
JANUARY 12, 2023
I’m sure you’ve heard this stat: more than four million blog posts go live every single day. And that’s just. Continue Reading. The post 20 Evergreen Content Examples That Produce Lasting Results appeared first on Copyblogger.
Search Engine Journal
JANUARY 13, 2023
Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Statistics Every Marketer Should Know appeared first on Search Engine Journal.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Jeff Bullas
JANUARY 11, 2023
More than 40 nations now offer “digital nomad” visas. This means that you can work in one country for longer than the normal tourist. Why it matters. The way we work has changed. The rise of the “ online side hustle ” is here. . Online side hustles were first initiated by access to the internet, then the smartphone. They were then further amplified by social media. .
Marketing Insider Group
JANUARY 9, 2023
If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured? And most importantly, how do you improve your website’s rating? Lucky for you, we’re ready to answer all of your questions.
Hubspot Marketing
JANUARY 13, 2023
It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. By raising awareness and engagement, nonprofits can achieve their goals and make a real difference in the world.
Search Engine Journal
JANUARY 11, 2023
OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro Version Of ChatGPT appeared first on Search Engine Journal.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sprout Social
JANUARY 9, 2023
Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. But why would brands want to work with micro-influencers…and what even is a micro-influencer? We’ve created a complete guide to micro-influencer marketing so your brand can easily get started.
Social Media Examiner
JANUARY 10, 2023
Do you want more reach with your Facebook posts? Wondering what types of organic content Facebook favors? In this article, you’ll discover content ideas that work with Facebook. What Is the Widely Viewed Content Report for Facebook? From analyzing your organization’s own Facebook marketing results to reviewing competitors’ pages, you have plenty of opportunities to […].
Hubspot Marketing
JANUARY 12, 2023
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Over the past decade, being a content creator has evolved from a side hobby to a viable career path. While many content creators have made a successful pivot into entrepreneurship, creator Tabitha Brown has taken things to a whole new level effectively building a lifestyle empire from social media videos.
Martech
JANUARY 13, 2023
“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
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