Adobe Experience Cloud Blog

MARCH 30, 2020

Amid the coronavirus outbreak and growing containment efforts, small and mid-sized businesses are reeling from the impact of lost traffic and revenue. We have seen a drastic shift to online channels and we want to ensure you are set up to not only survive but ultimately thrive after we emerge from this crisis. Adobe is committed to providing impacted businesses with the support and resources they need to navigate this challenging time.

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Hootsuite

APRIL 1, 2020

YouTube Live transforms online video into an interactive experience. With more than 500 hours of video uploaded every minute, live streams are a way to stand out from the crowd. And draw a crowd. But, don’t just release a product reel or host a static tutorial. Make it a virtual event. Create buzz with reveals, announcements, and special guests. Get interactive with live Q&As and the added element of spontaneity.

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Marketing Insider Group

MARCH 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment.

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Hubspot Marketing

MARCH 31, 2020

When I open up Pinterest, I’m in trouble. That’s because I know I could potentially sit there for hours on end browsing pictures and videos beautiful decor for my apartment, fun new workouts to try, outfits I want to buy, and much more. In the past, I’ve purchased items directly from Pinterest. I’ve also pinned content to my boards so I can refer to them in the future, use them as inspiration, or share them with my friends.

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Neil Patel

MARCH 31, 2020

Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar. They grew into a multi-million dollar business through one channel… SEO.

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Content Marketing Institute

APRIL 1, 2020

Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart. Continue reading → The post 7 Brands Getting Email Right During a Crisis [Examples] appeared first on Content Marketing Institute.

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Hubspot Marketing

MARCH 30, 2020

I am an avid player of The Sims video games. For over a decade, I've been a dedicated fan, buying each new release and playing them over and over again. Eventually, my interest in the simulation game led me to find a community of others who feel the same way. So, I started watching YouTube videos of people playing the Sims. Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs.

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Marketing Insider Group

MARCH 30, 2020

Think of Search Engine Optimization (SEO) like taking care of a plant. Sounds weird right? Stay with us. SEO is the equivalent of care you provide your plant that leads to organic growth. Generally, plants need soil, water, air, and sunlight to grow. You’ll regularly water your plant, adjust the amount of sunlight it gets, prune leaves and stems, and maybe even move the plant to a larger pot when it’s big enough.

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Content Marketing Institute

APRIL 2, 2020

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading. Continue reading → The post When You Should (and Shouldn’t) Create Long-Form Content appeared first on Content Marketing Institute.

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Sprout Social

MARCH 31, 2020

If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big and small need a crisis plan. Because social media meltdowns, pile-ons and controversies aren’t just reserved for the biggest companies anymore. Recent engagement statistics highlight just how quickly social media moves for modern companies.

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Diggity Marketing

APRIL 1, 2020

Want to learn the untold tactic I use to increase my income by $180K this month? In this report, I unveil my two new revenue streams and the simple hack that.

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Search Engine Journal

APRIL 1, 2020

Discover 12 tips for staying connected with prospects and customers during the days of frayed nerves and social distancing. The post 12 Ways to Adapt Your Marketing in Times of Forced Isolation via @calalouf appeared first on Search Engine Journal.

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Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

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Sprout Social

APRIL 2, 2020

Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing your own small business, the same isn’t true if you’re working with a team. Sharing logins is opening the door to security and privacy concerns, and manually adding and assigning roles to teammates on a Facebook Page can be tedious.

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Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs? The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for.

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illumin

APRIL 1, 2020

The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc.

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Content Marketing Institute

MARCH 31, 2020

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now. Continue reading → The post How to Create a Persuasive About Us Page that Converts [Examples] appeared first on Content Marketing Institute.

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Sprout Social

APRIL 3, 2020

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. Social media security risks for businesses and organizations can’t be taken lightly. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Duct Tape Marketing

MARCH 31, 2020

How to Create a Brand Style Guide written by John Jantsch read more at Duct Tape Marketing. When you’re starting your business, you spend a lot of time considering your brand. You want to find a name that fits just right and design a logo that represents the essence of who you are and what you do. Once it’s out in the world, though, it’s tougher to protect that beautiful brand you’ve created.

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Branding Law Food Education 101

Diggity Marketing

APRIL 3, 2020

Nice; you got me. Thanks I’ve been searching hours on Fiverr looking for your gig! I guess I will stop searching now.

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Content Marketing Institute

APRIL 3, 2020

This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media. Continue reading → The post What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Litmus

APRIL 3, 2020

You’re giving your email campaign the finishing touches, running one more round of previews to make sure everything looks great and there it is… a rendering issue in Outlook 2013. Should you jump back into your code and fix it or just let it go ? It’s not always easy to know where to focus your email optimization efforts. Sure, we all want our emails to look great for every subscriber—but the truth is, spending hours of troubleshooting code and fixing errors in a niche email client might n

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Duct Tape Marketing

APRIL 1, 2020

Creating Promotional Products That Make an Impact written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mark Graham & Bobby Lehew. On this episode of the Duct Tape Marketing Podcast, I sit down with Mark Graham and Bobby Lehew of commonsku. Graham is commonsku’s president and Chief Brand Officer and Lehew is Chief Content Officer of the company that creates software for the promotional products industry.

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Diggity Marketing

APRIL 2, 2020

DAMN You put a lot of work into that! hahaha but soon as I saw the cheesy money raining in the graphics I knew that wasn’t “YOU” And I knew it was a joke right away. That say’s a lot about your character. Hope you and the fam are safe and well brother.

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Moz

MARCH 30, 2020

Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this.

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Litmus

MARCH 31, 2020

Everyone in email has a unique story of how they ended up here. You don’t choose the email life, the email life chooses you. All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. At Litmus we may not all work on the email dream team , but we all surround ourselves with everything email daily—and we love it!

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Duct Tape Marketing

MARCH 31, 2020

Building a Culture of Trust and Belonging written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Robbins. Today on the Duct Tape Marketing Podcast, I sit down with leadership expert, speaker, and author Mike Robbins. Robbins started his career as a professional baseball player, and it’s his background in sports that originally piqued his interest in leadership and teamwork.

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Diggity Marketing

APRIL 1, 2020

Want to learn the untold tactic I use to increase my income by $180K this month? In this report, I unveil my two new revenue streams and the simple hack that.

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Bannerflow

APRIL 2, 2020

Creating engaging digital advertising is especially important when you have only seconds to make an impact. Within banking getting the right person to take notice of your ads in those couple of seconds is essential for success. Svea is a financial group with operations across several European countries that specialises in credit and working with entrepreneurs.

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Moz

MARCH 29, 2020

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer.

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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