Hubspot Marketing
NOVEMBER 8, 2018
Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram." If you're not part of the one billion on Instagram, you might want to reconsider.
Adobe Experience Cloud Blog
NOVEMBER 8, 2018
VR is fast becoming a reality. Only a few decades ago it seemed that virtual reality would never come to fruition. The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As costs for expensive hardware have steadily decreased and development time for software has shortened, prices for commercial VR products have gone down, and consumer interest has gone up.
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Content Marketing Institute
NOVEMBER 6, 2018
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ?
Marketing Insider Group
NOVEMBER 6, 2018
Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan. As a business, both marketing methods have their benefits. Email […]. The post 10 Ways Email and Direct Mail Marketing Can Complement One Another appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Hubspot Marketing
NOVEMBER 8, 2018
Ask any successful sports coach how they win so many games, and they’ll tell you they have a unique plan for every single game they coach. To have a fighting chance against any of their opponents, they need to prepare a specific game plan tailored to each of their opponents’ strengths and weaknesses. Otherwise, they’ll get crushed. The same logic applies to business.
Adobe Experience Cloud Blog
NOVEMBER 6, 2018
It’s important to follow through on leads. Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. Seems like a simple definition, right?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
NOVEMBER 5, 2018
Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed marketing tools when properly deployed. When your brand uses storytelling to convey a message, it bypasses the head […].
Hubspot Marketing
NOVEMBER 6, 2018
From P&G’s “Thank You, Mom” to American Express’s “Small Business Saturday” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us long after an impression or purchase. Why is that? Well, campaigns make companies memorable. They promote a focused effort that guides consumers towards a desired action.
Adobe Experience Cloud Blog
NOVEMBER 9, 2018
This piece is part of a series surrounding website development best practices as followed by Marketo’s web development team. You can learn about the pre-planning process , how to create an actionable plan, setting your team & project up for success , managing your team throughout the build process , and finally how to manage the go-live process in our previous posts.
Content Marketing Institute
NOVEMBER 5, 2018
Editor’s note: You may have missed the original version of this article published a few years ago. Purpose-driven marketing is an even hotter topic today so we’ve updated the post and included some fresh examples. . Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
NOVEMBER 6, 2018
Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. When you track this number, you know when you’ll need to make vital […]. The post What Is Customer Retention Rate & Why Should You Care?
Hubspot Marketing
NOVEMBER 5, 2018
Sometimes, taking a quick break from work to watch YouTube videos is the only way to stay sane during a stressful day. There’s just something about 20-minute long Vine compilations and brutally honest Chevy ad spoofs that can instantly lift your spirits, especially when you’re running on fumes towards the end of the work day. If you’re in the midst of an end-of-day lull and need a boost of mental energy, you’re in luck.
Adobe Experience Cloud Blog
NOVEMBER 5, 2018
In marketing circles, “template” can be a dirty word. To many professionals, it implies you’re not creative enough to generate anything original. Maybe this is because creative is often synonymous with ownership : Every artist wants to look at his work and say, “This is mine.” Besides, who wants to show employers and clients a portfolio filled with cookie-cutter content?
Content Marketing Institute
NOVEMBER 7, 2018
Too many manufacturing organizations are still talking about themselves in the content they create. According to our new research, Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends sponsored by IEEE GlobalSpec, only half of manufacturing marketers always or frequently prioritize their audience’s informational needs over their sales/promotional message while creating content. 51% of manufacturing marketers always or frequently prioritize audience’s needs in #content.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
NOVEMBER 8, 2018
You know what gets tech marketers really excited? Telling people in detail about the latest enhancement to their Whatever-as-a-Service platform that increases scalability and extensibility by 4 percent. Plus, the latest integration with Microsoft and the rollout of version 3.2 of their software. And bug fixes…don’t forget bug fixes. Spoiler alert: No one wants to […].
Hubspot Marketing
NOVEMBER 9, 2018
Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. Thumbnails, the small, clickable snapshots that viewers see when they search for videos on YouTube, can be just as important as a video’s title.
Sprout Social
NOVEMBER 5, 2018
It’s hard to believe that 2019 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to take a breath, take a look back at 2018 and carve out some time for 2019 planning. That’s why this November #SproutChat is offering a big variety of topics, from social trends to focus days to figuring out how to get the most out of digital conferences.
Content Marketing Institute
NOVEMBER 8, 2018
If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. In a moment, I’ll dive into the big intent types like transactional, informational, and navigational. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Marketing Insider Group
NOVEMBER 7, 2018
Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences.
Hubspot Marketing
NOVEMBER 6, 2018
The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people -- I was positive it would impress my interviewer. But after my cliched answer triggered a disappointed look on her face, I panicked. I ended up rambling about how "fun" I was, citing my time as the lead singer and guitarist for a Blink-182 cover band in the sixth grade as compelling evidence.
Duct Tape Marketing
NOVEMBER 7, 2018
Google Ads Changes Affecting Small Businesses written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Changes to Google Ads. Google has recently made some drastic changes to their ads program—starting with a name change, from Google AdWords to Google Ads. Some of the changes are technical, like tweaks to the interface.
Bannerflow
NOVEMBER 8, 2018
Dynamic creative optimisation (DCO) performs when done right. Fact. In a recent eMarketer survey, over 200 top level US marketing executives responded that personalisation was the most important factor for increasing sales and customer retention. . Then why do so many fail at it? At the same time, these marketers also stated that they found data driven personalisation the most difficult marketing tactic of all….
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Insider Group
NOVEMBER 7, 2018
For too many organizations I meet, content quality is assumed. Or, it’s delegated to those creating the content. Defined and documented content quality criteria don’t exist. They aren’t part of a service agreement with content creation teams. When content quality criteria do exist it’s typically defined at the lowest level of quality maturity. Of course, […].
Hubspot Marketing
NOVEMBER 8, 2018
WordPress is known for being one of the most popular content management system (CMS) software options available to date. One of the main reasons for this is because WordPress is easy to use and meets the needs of almost any type of website and business. Installing the CMS is a simple process that only takes about five minutes. But if you’re new to the software, installing WordPress may seem daunting.
Duct Tape Marketing
NOVEMBER 6, 2018
How to Build an Effective Referral Program written by John Jantsch read more at Duct Tape Marketing. You spend a lot of time and energy winning over new business, and once you’ve gotten that prospect to convert, you work hard to create a positive customer experience. Rather than going out and trying to find brand new customers all over again, it’s much more time- and cost-effective to turn to the customers you already have, not only for repeat business, but to create a steady stream of referrals
Litmus
NOVEMBER 7, 2018
Brands use analytics to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration. Based on our State of Email Survey of 3,000 marketers, our first-ever State of Email Analytics report takes a detailed look at the email metrics brands measure, the analytics tools they use, and the impact of the two of those on program performance.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Marketing Insider Group
NOVEMBER 5, 2018
A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t. Which is why getting your brand logo right and on […]. The post 9 Questions To Ask Yourself Before Designing a Brand Logo appeared first on Marketing Insider Group.
Hubspot Marketing
NOVEMBER 7, 2018
Quitting your job is never easy, particularly if you have a good relationship with your boss and colleagues, or you feel they've invested time and energy into your professional development. It might feel like there's no good way to give your two weeks' notice, but that's not true. There are particular actions you can take to ensure you leave a good final impression with your current employer.
Duct Tape Marketing
NOVEMBER 3, 2018
Weekend Favs November 3 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
illumin
NOVEMBER 8, 2018
It happens multiple times a day, we are presented with a vast array of options upon which we must make not-so-life-changing decisions. From picking the radio station for the commute to work, weeding through a lunch menu, and finally settling down to find the perfect movie to watch on Netflix. With regards to advancements in technology and advertising alone, the current generation of consumers has spoken: the power of choice is of utmost importance.
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